Have you walked into a discount department store lately? And looked, really looked, at what fashion options are on offer?
I put the “really looked” in there because, from experience when working with clients, you need to do this if you’re determined to find budget fashion pieces that actually look anything but the price showing on the price tag.
Because you are looking in a large store with a huge amount of stock on the floor, it is a case of taking your time and working through each rack until you find the handful of gems that will make you feel super smug next time someone asks you, “where did you get that?”.
I work with clients on all budgets so was excited to hear (and see) Big W’s new fashion brand, Emerson.
Yep, Big W.
What Big W says:
Emerson’s knows fashion and they’ve designed a range that mixes quality essentials with classic looks so you can mix and match to make it your own. They’ve taken the colours of the season: blues, watermelons, greys, corals, whites and imagined them in a resort setting. The end result is a stunning blend of one-shot colour, feminine florals, nautical-like stripes and indispensable easy-wear basics. It’s easy to put this piece with that or that piece with this for a relaxed, yet oh-so-stylish look.
What I say:
Emerson, you had me at your on-trend shoes for under $40! What I really like is that you’ve taken a sector of the market – young, busy mums – and given them an affordable option for updating their wardrobe on a budget. I mentioned those shoes … well, nothing in the entire range is priced over $40. That’s a huge win. Take these separates or either dress below, add a few killer accessories or a summer scarf and you have a summer look that will turn plenty of heads. My two rules of buying clothes still apply: each piece has to fit and flatter you. AND you have to love it. If you don’t find yourself in the change room seeing a spark in your eyes reflected back at you, walk away from purchase and look for something else. Sizing is 8-16 but Big W also has a new size 16 and up range, Avella, which I mentioned here, that’s definitely worth checking out too.
1. Stripe dress $19.93 | 2. Ruched sleeve top $24.97 | 3. Linen cap sleeve dress $34.96 | 4. Heels $34.96 | 5. Flare skirt $24.97 | 6. Heels $39.92
Have you discovered Emerson at Big W as yet? What’s the best bargain find you’ve discovered recently? And how hot are those shoes?
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