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Styling You is all about giving you the tools so that you can unlock and build a personal style that gives you complete confidence in all aspects of your life, no matter your age or size. We’ve even designed a fashion label with you in mind.

I want you to walk out the door each day looking and feeling the best you can. It’s about really understanding your style personality (or personalities) and dressing accordingly, so that others can see the real you.

My style story

I would love to tell you that I had a strong sense of style from the moment I could choose what I wanted to wear. But no, it was far from the case. I most certainly have always been interested in all things clothes and accessories – most of my part-time wages as a student went to funding my wardrobe – but it’s only in recent years that I’ve had more hits than misses in the style department.

Umm … hello 1984 and my one and only spiral perm, complete with Madonna-esque ribbon headband, I’m looking at you.

The hairdresser skipped the perming solution and just had me put my finger in a light socket

In defence of my style story, the ’80s and ’90s had a lot to answer for – and not just that perm. But beyond any fashion trends thrust upon and happily lapped up by me, my style deficit was more about ME and my not knowing who I was or having the confidence to show that person in a way that I felt comfortable doing so.

A couple of things happened in my 40s (and now 50s) that enabled me to find more of that confidence that I’d love for you to be also able to find, no matter what age you are now.

  1. I left my former career as a journalist and stumbled into this one as a blogger and author. Writing, sharing, connecting and running my own business was like finally finding the “thing” that I was meant to be doing with my life. That’s a massive confidence boost.
  2. The older I get, I dress more for myself, not for anyone else. I’m more confident in my outfit choices. I don’t wear something just because someone else is. I wear it because I feel fabulous in it. That’s such a liberating feeling.

How Styling You can help you


On blog each week I tackle style, beauty, lifestyle and health topics, offering up advice on trends and new products I think you may be interested in. The most popular posts are about creating capsule wardrobes or ideas for what to pack for you next holiday. The Model and Me series I started in 2010 are well read too. In these posts, I showcase a new-season outfit on a model and then on me (I’m 166cm tall and a size 14-16 – so not a model!). These posts help you to better visualise how a garment may look on them and feel more confident to buy and where it.

My book

My book, Unlock Your Style is a great starting point for your own style journey. This book is part-story (my style story); part-workbook and it’s designed to take you from a wardrobe edit through a simple formula that will help you to always have an outfit to wear that makes you feel comfortable and confident. I also include my beauty tips. BUY HERE.

Online community

Join the SY #everydaystyle community in the closed Facebook group. This group of 8000+ women is beautifully supportive, judgement-free space where you can share your outfits and get style help from others in the group as well as myself and the Styling You community managers.

#everydaystyle on Instagram

I started the #everydaystyle movement on Instagram in November 2013 after a request from readers to see more of what I wore every day. By the end of the first week, other women of all ages, shapes and sizes were joining in and inspiring us with their style. There are now more than one million shares to that hashtag. Check it out and why not join in?

Styling You The Label

In 2019, we launched Styling You The Label, a collection of non-boring wardrobe basics designed to help take the stress out of the daily what-to-wear question. What I hear every day from women in the Styling You community is that fashion marketing does not speak to them – that as women aged over 30 they can’t visualise themselves in a garment they’ve only seen on an 18-year-old, size 6, super-tall women. My hope is that you can identify with one or two of our models and be inspired to try a clothing piece you otherwise wouldn’t have.

Styling You The Label AW2020 Part 1. Photo by Sarah Keayes/The Photo Pitch


The Styling You business

This blog’s main income source is from sponsored work with brands (read my disclosure statement here), Styling You The Label sales, paid speaking jobs, book and e-book sales.

I’m a brand ambassador for FRANKiE4 Footwear.

Whenever I’m including sponsored content on my blog or social media channels, this is labelled clearly as such. The nature of the topics I write about means that I’m always featuring and recommending products to buy. I don’t feature anything that I don’t love – paid or unpaid.

How do I keep up to date with all things Styling You?

I offer many ways to follow this blog.

1. Subscribe to my weekly e-news for a weekly round-up of what’s been on the blog and some extra subscriber-only details.

2. Follow on Facebook (ensure you check Posts in News Feed and Get Notifications options when you hover over the “like” button).

3. Follow on Instagram. Click “Turn On Post Notifications” so you don’t miss a post. I also update my Insta Story feed every day too.

The Styling You Manifesto

I don’t believe in style rules but I do live by these thoughts and ideas. Get it HERE.