One of the more popular memes around the interwebs embraces that feeling of taking off your bra at the end of the day. I’d hazard a guess that if you’re heel-wearer, that feeling is similar, yes?
That used to be me … that feeling of sweet relief when taking my heels off at the end of the day or night.
Not any more. That feeling of relief is there the moment I slip my feet into a pair of FRANKiE4 Footwear heels.
I thank the footwear gods on a daily basis that I can have my heels, they can be stylish AND I can wear them all day too.
Last spring-summer, I introduced you to the new heels on the FRANKiE4 Footwear block (including my namesake NiKKi) but hold on to your supported soles ladies, because this spring-summer the heels collection at FRANKiE4 just got even bigger.
I’m incredibly proud to be ambassador for this brand. The designer – podiatrist and physiotherapist Caroline McCulloch – continues to throw out the so-called rule book when it comes to designing shoes that tick both the style AND comfort boxes.
There is a heel for every woman, every outfit and every occasion. Get excited, scroll on for a look at six new styles, how I’ll incorporate them into my everyday style and your chance to win one of two pairs of new-season FRANKiE4 Footwear heels.
The support in these heels is hidden – the podiatrist-designed, triple-density, functional footbed provides heel and arch support as well as heel and forefoot cushioning.
If you’ve ever put your soles into a pair of FRANKiE4 Footwear shoes, you know what I’m talking about when it comes to comfort. It’s next level and something I could not now sacrifice. If you’re still to experience the FRANKiE4 Footwear difference, then please do your soles a favour.
Your spring-summer 2017 heel shoe-robe
When it comes to working out just what heels* your spring-summer wardrobe needs, I’ve got a simple three-step check list for you.
- Consider what colours you mostly wear in your clothes. This will help you determine which neutral shoe colour will work with more of what you wear every day. I do love wearing black, even in summer, so that works for me, but light tan/nude/blush probably works best for me across my entire wardrobe.
- Consider what types of outfits you need your heels to work with. Do you have occasions or events on the horizon? Do you need a heel that will serve you diligently each day with your work wardrobe? I like to have a heel I can call on for a girls’ lunch or night out but I also like to know if I have a work meeting, I can pop on a heel and feel a little more dressed up for that meeting.
- Think about what height of heel you feel you can wear all day. This is such an individual thing and also depends on what you do in your day. The new FRANKiE4 mid-heel height might be just the best compromise for you for the every day, saving a higher heel for evenings or occasions.
*This post features six of the new heel styles available from FRANKiE4 footwear. New flat styles have also been released this week, with more to come next month. I’ll feature flats here on the blog in September.
ALANA is your go-to party heel this season. Available in black (pictured) and blush, she knows how to make your occasion or event outfit look The Business and you know that you’ll still be comfortably standing hours after you arrive. The adjustable, buttery soft, leather straps wrap around the lower calf to make a statement and the minimalist toe strap means that ALANA works with even the most feminine of outfits. She’s not just about her good looks either. The built-in, triple-density functional footbed cushions and supports your heel, arch and forefoot. I love how stable you feel in this 80mm heel.
CATE is the hero trans-seasonal shoe of the season. She looks dressed up for work or an event – in either tan (pictured) or black. This mule style of shoe carries your shoe-robe from winter into spring. CATE looks amazing with a pant or jean but she’s equally at home worked back with a skirt or dress. The 80mm heel is so stable under foot and you get all the sole-saving benefits of the built-in, triple-density functional footbed.
Yes, STEPH is your corporate, work-day, shoe-robe saviour but this savvy heel in nude (pictured) or black is also happily at home offering up a pretty-tough contrast when worked back with jeans for a weekend outfit. The heel height is a super comfortable 65mm (with 10mm of forefront cushioning). The adjustable ankle strap is designed to help keep your foot in place in the shoe. She really is an all-day heel.
ALYCE will happily take you out for poolside cocktails all summer long. Pictured here in black (but also available in tan and navy), ALYCE was my European escape summer heel. She gave me a dressed-up height situation – she’s 80mm high but with a 20mm forefoot platform – so that meant she was so easy to walk in. One afternoon/evening, I walked about 7km in ALYCE. The built-in, triple-density functional footbed was working overtime and my feet were just fine. Her espadrille styling just screams resort wear but you don’t need to go on holidays to play resorts with ALYCE. Wear them for any smart casual occasion.
So you love a heel but don’t want to commit to 80mm or more? Say hello to DONNA (and her style-savvy sister SARA coming up next). This is a mid-heel – 65mm – so still with height but an arch drop that is so, so wearable. DONNA’s available in tan (pictured) and also black. The cross-over ankle strap design is super flattering and the nude contrast strap on the forefoot adds interest to this neutral shoe. The built-in, triple-density functional footbed is also there for all-day comfort.
I know I’m not supposed to play favourites but as an everyday heel that will work with just about every spring-summer outfit in my wardrobe, SARA has stolen my heart and “sole”. I love her plaited leather ways and I love how the ankle strap makes a flattering, minimalist statement. SARA (pictured below in tan but also available in black) features the 65mm mid-heel like DONNA, with the same built-in, triple-density functional footbed for all-day wearability.
The FRANKiE4 customer service experience
FRANKiE4 Footwear has two beautiful concept stores in Brisbane – at Indooroopilly and Windsor. If you live in south-east Queensland, a visit to either of these stores is a must. They are gorgeous spaces and home to the full range of FRANKiE4 shoes but you also get access to the most experienced fitters in the business.
Don’t live nearby? Do not panic. You can buy online with confidence. The customer service team is beyond amazing. They are there to help you make a decision that works for your feet and your lifestyle. Call them first if you’re unsure about what styles might work for you. Phone 1300 721 898 or email email@example.com. When buying, Australian standard shipping is free, you have 30 days from the date of purchase to exchange or return shoes provided they are in as-new condition and FRANKiE4 Footwear also covers return shipping. This applies to non-sale items only.
Making a difference
FRANKiE4 Footwear believes in giving back to its community. This year it’s developed “hidden” sockettes that not only stay in place on your feet while wearing sneakers but the net proceeds from the sale of each pack of three goes to support Brainchild Foundation, which aims to help children who are affected by brain and spinal cord tumours, and their families. Shop the sockettes HERE.
FRANKiE4 Footwear has one pair of new-season FRANKiE4 Footwear shoes to give away to TWO Styling You readers. Win a pair of FRANKiE4 Footwear shoes of your choice by checking out the full range of new-season shoes HERE and then leave an answer to the following question in the comments below:
Which FRANKiE4 Footwear heel should be re-named to your name because you can see yourself wearing it most days this spring-summer? Tell us why your soles needs saving.
Entries open on Friday, August 25, 2017 at 5am (AEST) and close on Friday, September 8, 2017 at 5pm (AEST). Australian entries only, sorry. The winner of the “answer the question” competition will be judged on originality and creativity. Photos can be uploaded in the comments section. The winner will be emailed and their name will be published here. Entrants must include an email address when the filling in the commenting system below to be eligible to enter. Full terms and conditions here.
This photoshoot was shot on location at a private home in Paddington, Brisbane. Photography: The Photo Pitch; Hair and Makeup: Dale Dorning/Arc Creative; clothing featured is mostly new-season Mela Purdie from Zambezee Boutique.