By the time the final autumn-winter 2012 Emerson at Big W advertorial screens on Channel Seven’s The Morning Show this morning, I MAY have got used to seeing and hearing myself on television.
Somehow I doubt it though.
The reality is that while that uber-glam version of myself is beaming back at me from the flat screen in our lounge room, I’ll most probably be sitting at my desk, watching in a house dress, my hair a mess, having hastily pulled it back off my face before the school run.
(I know! And they say fashion and beauty blogging is glamorous.)
The reality is there’s A LOT that goes on behind the scenes to make TV presenters look, well, presentable. They still look like them. Just better versions of them.
That was the case with me, anyway. I’m sure Kylie and Larry just wake up looking like that …
It was more than a bit exciting to be called up by Steeledrum PR to be asked if I’d consider being the Big W Emerson talent for their proposed television advertorials. (Happy dances may have been performed 😉 )
Consider it? It was such a no brainer really. In terms of brand alignment and my blog, Emerson is such a great fit. I loved the clothes already and I knew you – my Styling You readers – did too.
So, I said YES and before I knew it was I was booked on a plane to Sydney.
It was about the time of the flight confirmation email landing in my inbox that a wee panic may have set in.
Number one panic reason: OMG, what am I going to wear?
Number two panic reason: Umm, I’ve never done this kind of TV before … uni journalism doesn’t count and being on the receiving end of the odd TV news interview doesn’t really either.
EEEK. This is the real deal. I’m going to be paid to be professional, to represent someone’s brand.
Can. Not. Stuff. It. Up.
Which is why the guy next to me on the flight probably thought I was a real loopy, muttering away to myself as I read and re-read that script over and over again.
By the time I touched down and arrived early the next morning at the Willoughby studios where the Morning Show advertorials are filmed, I knew my $5 rib tee from my $9 jean and $20 platform shoes. AND I had my outfit sorted.
AND, importantly (!), I was put into the capable chair of hair and makeup artist Annette.
Annette’s been making TV people look good for 20 years, so I let her do her stuff, with just the simple request: can you please take 10 years off?
At least she laughed.
But enough about me, you want to see the models’ outfits, right?
It’s all about that $5 rib tee, for which Emerson at Big W is famous. It comes in either a 3/4 sleeve, long sleeve, scoop or round neck and you’ll find a variety of colours in store. I’ve said it before and I’ll say it again: layer, layer, layer … with those tees and with key accessories to create a look that you can call your own. I’ve highlighted some of those key styling points from the outfits below. And yes, all the accessories are Emerson too.
Note the pop of colour we’ve done on all three outfits – the rust coloured cardi, the red ballet flats and the leopard print heels. These are all such simple additions that will lift a basic outfit to the next level.
I’m also a big fan of layering a piece that will give the illusion of elongating your body (we all like that, don’t we?). In the outfit on the left, we’ve done this with two long necklaces. In the middle outfit, we’ve added my accessory friend, the scarf.
An outfit that has impact is also one that is finished with accessories that add impact. In the “off to work” outfit on the left, we’ve added a two-tone, chained handbag. In the “out with the girls” outfit on the right we’ve added a stack of bracelets and bangles and a cute patent-look clutch. Oh and a red lippy, of course.
So simple really.
For more tips and see it all in action, switch on The Morning Show today from 9-11am. And for more on the Emerson range at Big W, head in store or check out the Emerson section of the Big W site.
Which is your favourite piece from those featured above?