Online store profile: The Little White T-Shirt Company

Nikki Parkinson Fashion 10 Comments

I love shopping online. I love that it doesn’t matter where you live, if you want to develop your style or find a piece that’s not the every day, then you’ll find just what you need and have it delivered to your door. This is another in a regular Styling You series that profiles some of the incredible independent online stores that are just a click away.

The Little White T-Shirt Company

The Little White T-Shirt Company

Store

The Little White T Shirt Company

Who

Lynette Scott

What do you sell in your store?

Women’s, men’s and kid’s casual wear

How did the idea for your store come about?

Now this is a great question. I had a DREAM! Seriously, I dreamt it up one night after a few too many champers and ranting on about ethical clothing. I then went off to India eight weeks later and found everything I was looking for in an ethical and fairtrade manufacturer and went about designing my first range of products, which were just plain white t-shirts. Several months after starting The Little White T Shirt Company I realised that every letter of my name, Lynette Scott, was also in The Little White T Shirt Company so I like to think it was a dream which includes a little bit of fate and meant to be.

What’s is your career background? 

I have no career background in fashion/design/marketing or any of those areas, in fact I have run a workshop with my mechanic husband for more than seven years. Before that I worked as the customer service manager for a prestige motor manufacturer.

Who is your key customer?

My key customers are socially and ethically aware middle to high income earners, who are prepared to pay a little more for sustainable and fairtrade certified clothing. I am proud to be WA’s only clothing label with fairtrade certification for my cotton t-shirts.

How do you make it easy for your online customers to buy from you?

I make it so easy for people to buy. They can do it online through my store and pay by either paypal or credit card. They can twitter me an order @thelittlewhitet and I send a paypal invoice, they can also ring me or email me. I also have people ask me for certain stock items on Facebook. I think it’s all about being accessible to your clients.

Do you sell in person or in a physical store as well?

I have one stockist in Perth  – Fairtrade Corner at the Fremantle Markets, with another couple over in eastern states coming on board soon. I also do a weekly market, just so people can see the face behind the brand. These are held on a Thursday in Kings Square, Fremantle. In December I will also be located in Federation Square, Melbourne as part of Moral Fairground which is a fairtrade event.

List your current most popular products?

Currently my biggest sellers are the women’s kaftan and relaxed t-dresses made from 100% Bamboo which are so YUMMY. In menswear, it’s our v-neck short-sleeved bamboo tees and for kids, our girls’ elephant applique fairtrade tunic.

What’s next for your online store?

Over the next 12-18 months we hope to bring in more comfort lines for women. More relaxed t-shirts in bamboo, and some amazing cardigans in some awesome colours.

Styling You’s top 3 picks

The Little White T Company

1. Bamboo kaftan $89.95 | 2.  Maxi skirt (as a dress) $69.95 | 3. V-neck T dress $69.95 (Click here for information about all three)

Have you found a great online store recently? Did it offer great products or service. Leave a comment below and let us all know about it.

*I was gifted a kaftan tee from The Little White T Company  in accordance with my Disclosure Policy.


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  1. What a gem of a find Nikki! I have what I lovingly call my ‘trackie’ dress. The dress I turn to time and time again because it feels amazingly comfortable and I know I look good in it. Found my next one! That green long T dress is it! So versatile too. Thanks for unearthing it for me! A:)

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