… I bet you think this post is about you, don’t you, don’t you?
Don’t worry, I’m not that vain. I may like to wear makeup and dress up occasionally but I’ll generally go out of my way to NOT big note myself.
The past month has made that seemingly impossible.
Both these awards were industry-judged awards.
Suddenly you go from being the one asking the questions to be the one being asked. Suddenly the blog you’ve been plodding away on for three years is in the national spotlight.
In more than one interview I’ve been asked what entering and winning awards will do for my blog. For my business. And the answer is an easy one for me.
An increased profile is what every business operator looks for as part of their marketing strategies. And, while some bloggers are not blogging for business, I am … and have done so from the very post.
I don’t spruik my products and services. I sell by not selling. If that makes sense?
So, when I get free publicity on national TV shows, newspapers and online publications as a result of winning awards, the big bonus has been an increase in traffic – of new readers – to my blog. More readers not only means more potential customers but also an increased interest in brands and companies wanting to advertise on my blog and businesses interested in paying to have me speak at their events.
In each and every interview it’s also given me a chance to talk about the blogging industry in Australia as a whole. Trust me, there’s a stack of people out there who don’t really get what we do. So, each time a blogger is interviewed or appears on a TV show or news segment, it helps cement blogging’s place in the media marketplace. And that’s a good thing. For everyone.
On the Mummy Bloggers Blog last month the topic of blog awards was discussed. The main point of the post was whether blog awards – particularly those based on a popular vote – were of value to a blogger. It’s a topic worthy of discussion and I left my two cents worth of opinion in the comment section.
Like most recent debate centred around blogging, how you look at awards depends entirely on what you want to achieve from blogging. And what bloggers want to achieve is really up to each individual blogger. There’s no right or wrong path to take. The path … the (I can’t believe I’m going to use this word) journey … is what you as a blogger want to make of it.
If you want to use your blog to grow your profile and grow a business, then entering awards should be on your list of strategies for doing so. Just being nominated has the potential of putting your blog in front of readers and brands who would not otherwise find you.
As I said in my comments on Mummy Bloggers Blog: long story, short, the rewards from my awards are continuing. And for that I’m extremely grateful.
I’m a cover girl
One of those rewards came in the form of my first cover shoot going public this week. In my former life as a magazine editor I had to organise a lot of cover shoots but it’s a whole different ball game being in front of the camera. The team at Profile Mag on the Sunshine Coast made it all so easy and so much fun though. You can read the story here.
Hair: Josh Walker at Suite Three Hair, Buderim
Makeup: Katie Mackenzie
Lipstick: Napoleon Perdis Divine Goddess in Aphrodite
Nails: CND Shellac in Wildfire
Shoes: Miss Buckingham in red suede, PeepToe $249 www.peeptoeshoes.com.au
Tights: Leona Edmiston Pins $25 www.leonaedmiston.com
Outfit: Sacha Drake Rashida black dress $279; Sacha Drake Juliette trench in pink $389 www.sachadrake.com
Specs: Specsavers Tristan fames $199 for two pairs www.specsavers.com.au
Ring: Mezzi (my own)
iPad2: (all mine)
Dress: Sacha Drake Blythe wrap dress $379 www.sachadrake.com
So, what do you think? Building a blogging profile … is it worth it? What do you hope to achieve from blogging? And importantly, how hot are those shoes?