Tomorrow may be the start of winter but in fashion land the current mindset is Spring-Summer 2011. And in less than three months, that spring-summer 2011 fashion focus will be firmly on Brisbane with the annual Mercedes-Benz Fashion Festival Brisbane (MBFF).
Last year the event made a successful move to a marquee riverside at South Bank. And I’m stoked to hear the event is back there, running this year from Saturday August 20 to Friday August 26. The program has been announced and my picks are the shows featuring Queensland’s home-grown talent – Easton Pearson, Francis Leon, Paul Hunt, dogstar, Talulah, Maiocchi, Tengdahl, Bora and Sacha Drake.
And it’s probably a good idea to get organised as to which shows you just don’t want to miss. Tickets for the weekend shows will be snapped up quickly. To really make the most of your festival experience, book in for at least two shows in one night or day.
This year guests can expect to see nine Group Shows comprising of a superb opening event, an off-site swimwear/resort show, a series of fashionable high teas, an Australian Fashion Graduate of the Year competition, a “fashion after hours” discussion program and a closing gala event.
Napoleon Perdis will provide the makeup looks; Schwarzkopf Professional the hair.
The fashion retail industry has taken a big hit in recent times – as has South Bank during the January floods. Something that’s not lost on festival director Lindsay Bennett.
“While the flood waters may have receded, the effects of these devastating natural disasters will continue to be felt by the local fashion design and retail industry for many months to come. We are committed to working to drive interest and sales for this great city”, said Lindsay.
In 2010, the Festival generated reported retail sales in excess of $4.35 million and this year it’s hoped to again achieve similar results.
This year’s festival charity partner is the AEIOU Foundation, with $1 from every ticket sold going to the Foundation, a not for profit organisation dedicated to providing a professional, full-time early intervention program of the highest quality for children aged 2½ to six, who have been diagnosed with Autism Spectrum Disorders (ASD).
Book tickets at www.qtix.com.au