I’m no longer in denial. I think I’m too old for my fave magazine

Nikki Parkinson Fashion 36 Comments

I should have seen the warning signs last year when I sat down to read the October edition of Shop Til You Drop.  They were all there in a glorious metallic font on the front cover:  

Shop Till You Drop October 2010: "Share the love with your mum!" Oh, that's right, I am the mum!

Umm, well, ok, surely that’s not aimed at me, I thought, an avid Shop reader since its inception in 2004?  

(BTW, I cried when this “virtual shopfront” first arrived in my mailbox.  And when the frequency of its delivery increased from quarterly to bi-monthly to monthly, I rejoiced.  Finally a magazine devoted to my favourite past-time.  Shopping. Pages and pages of fashion ideas, accessible fashion ideas, laid out in an easy-to-see-the-actual-clothes-kind-of-way.)  

So, in trepidation I opened the Shop Classic mini-mag, with Lauren Hutton the on the cover.  (Pheww, she’s way older than me, no, this mag can’t be aimed at me.  And then I read on.  Ooh, I like that watch and I like that pair of shoes and look how she’s wearing that Saba jacket with jeans and a white tee.)    

OMG.  This is what I wear.  I am OLDDDDD.   

This uneasy feeling about my fave mag was confirmed Friday night on the couch.  I sat with a glass of red (if that ain’t confirmation about a mis-matched magazine demographic then I don’t know what is?) ready to open a pristine copy of February 2011’s Shop mag.  

Shop Till You Drop February 2011. Have I outgrown my fave mag?

Snaps to ed Justine Cullen for reading the state of the economy out there and dedicating a whole mag to products, clothes and accessories all priced under $100.  I don’t know ANYONE at the moment who isn’t on a tight budget.  

But as I flipped through the pages those feelings I had a couple of months ago came back to haunt me.   You know when you can vividly remember a fashion trend from another era and you didn’t even try it back then when you had age on your side?  Or you tried it and have destroyed every bit of photographic evidence to prove you ever did?  Well, I had page after page of these tricky trends screaming out at me.   

1.  The crop top.  Hello ’90s yuck.  Apparently this time round it’s ok because your crop top is floaty and your pants are high-waisted.  Double yuck. 

The 2011 version of the crop top. OMG.

2.  The chambray shirt. Oh, ok, I did this one in 1990.  Country Road and worn tucked in to jeans with a tan leather belt and deck shoes.  

The Chambray Shirt. Oh, so 1990. But where are the deck shoes?

3.  Pockets hanging out of the front of really short shorts.  What is with that?  As one of my Twitter followers commented yesterday morning, “they look like sanitary pads sneaking out!!! #gross”.  Karen, I could not have put it more succinctly. Thank-you for your so eloquently expressed words.  

What's with the pockets hanging out? I really do feel like a mum as I just want to tuck them in properly!

4.  The backpack as a handbag.  Oh, I had one of these when my teenagers were babies.  Yes, I did. So PRACTICAL for a morning out with two babes under 18 months.  So when I see  Mary-Kate swinging one over her shoulder, I do briefly wonder if she remembered her spare nappies and baby wipes.  

Backpacks as handbags. SO practical. Don't forget your baby wipes.

So was my Friday night lost in a sea of fashion moments I’d rather forget than re-visit?  No, STYD still dished up some fantastic features (oh my, that sounds like someone’s justification for buying Penthouse).   

1.  Think Like a Stylist – 17 simple tips that could save you from just about every fashion faux pas.  

2.  6 Ways to Reboot Your Style – Great advice on how to “subtly” tweak your look for the year ahead.  Love that word subtle.  

3.  Rachel Gilbert’s home.  I want to move in.   

I’ve been mulling this over in the last 24 hours and I’ve come to a confronting conclusion.  And I’m devastated.  I think I’ve out-grown my favourite magazine.  It feels just like out-growing my pair of sass & bide jeans (except that can only partly be put down to age, and more likely linked to excessive wine consumption).  

Where do I go now for my fashion magazine retail fix?  Yes, I’ve got subscriptions to a tonne of other mags but none devotes itself solely to shopping. So please, Justine Cullen, if you’re reading this, could you pretty please make Shop Classic a regular feature?  Or better still, turn it into a magazine on its own?  I’ll be your most loyal reader.  

PS.  On another magazine note, this month I’m in Vogue Australia.  Not for any of my glamorous “classic-not-tricky-trend” style advice.  No, I’ve been interviewed in a feature on Page 78 about the more serious subject of female hair loss.  

Vogue Australia February 2011

Comments 36

  1. I so so so agree. I decided this a year or so ago. I’m getting into my late 30s. But I am still stumped for an alternative mag. Madison/Notebook/In style ok, but not enough shopping. Vogue is too aspirational. Marie Claire annoys me with the sensationalist feature articles. Look, if they can have shop girl, shop 4 kids, why not shop woman?

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  2. I hear you… my subscription finished in October and haven’t renewed it. I did buy last months though and had a good laugh at the ‘oversized brights’ spread…erm I really don’t want to be looking like I’m going to the circus, thank you very much! haha!
    We do outgrow magazines as we get older… like when you are in your 20s and outgrow Cosmo/ Cleo.
    Although, I won’t be buying Aus Womans Weekly anytime soon though lol
    I only subscribe to Madison now.. occasionally, Grazia or InStyle, depending on what was in it. We need a magaine for 30 plus women! I used to love New Woman and Notebook but they took them off the market 🙁

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      I hear you, Kellie! And I want a shopping mag for 30 plus women – happy to get my feature fix elsewhere from Madison, Marie Claire and Vogue. Want the pure escapism of Shop but for our age!

  3. The 90s had a lot to answer for. I had several crop tops, without the flat stomach. And I had countless chambray shirts, all Country Road, and when they got holes in them I’d patch them up with some liberty print (usually left over from making scrunchies). I actually still have my fave black backpack.

    Maybe instead of thinking you’ve outgrown your favourite magazine, think of it as it’s giving you a great chance to laugh at what the young folk are doing now. For we did it so much better. xx

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  4. OK, firstly, you crack me up!
    Secondly, I think had every single piece you featured on here, including that backpack with rose print AND the bags made out of that native indian looking fabric that I cannot think of the name right now, but you could never put anything in them because the straps were cord/rope and cut into your shoulders!
    Next you will be telling me that Hypercolour shirts and teflon jeans are back…oh and I believe you must keep your subscription as a commnunity service to us mums, this way, we are forewarned before we hit the streets and go into fashion shock!

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  5. I am so totally and completely with you. STYD was my bible many years ago until it started making me feel old. I would love something dedicated to fashion, esp affordable stuff, which I can actually wear. I’m 39. I do not want to try and look 25.

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  6. It is time to break up, Nikki. Now the fun bit – who will be your new mag?
    I broke up with Marie Claire because it was boring about 2 years ago. Now I read The Monthly. SawHole is a nanna, albeit an informed nanna.

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  7. That sux and so do those fashion trends!!! High waisted and baby bellies DO NOT go together – that is why I do not wear them. It also reminds me of when I was young and everyone’s Mum wore those awful high waisted jeans. YUCK!

    I found myself reading Women’s Weekly the other day and enjoying it – that is when I knew I was old!! Quickly went to find a Frankie magazine.

    xx

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