Pregnant? This is maternity wear you’ll actually wear

Nikki ParkinsonFashion 11 Comments

I was first pregnant in 1995.  {I did NOT look like the gorgeous woman in the on-trend pants suit below. No Siree.} Fashion and pregnancy were two words not used in the same sentence in the mid-’90s.  It seemed the moment that my belly grew beyond its usual Christmas expansion, I was tele-ported to Mumsie-Land.   My second pregnancy was less than a year later {yes, WHAT was I thinking?}.  Another fashionless gestation period.  

Stephanie Schell Wide Leg Pant Suit $260

{At this point I also have to clarify.  At no time did I look like this.}  

The late Princess Di pregnant with William wearing a lovely tent in 1982.

{nor did I have the sudden urge to whip up one of these sexy numbers on the Janome.}  

Very scary maternity clothes you can make at home

No, my fashion crime was to wear leggings, men’s shirts and deck shoes.  Fast foward to 2005 and I’m pregnant with number 3.   And boy was I excited {not about potentially being the oldest mum signing in their child at kindy} but about the simple things: maternity jeans that actually looked like real jeans, Metalicus pieces that not only showed your shape but were more than ok to wear after your pregnancy, and my Sacha Drake 6-way black dress that saved my pregnant butt from many of an occasion that warranted something spesh. I was feeling a teeny bit smug.  I had some semblance of style, albeit with a giant beach ball shape for an abdomen.  

Now, hit that fast forward button again, please.  

OMG.  I’ve just been alerted to the sensational maternity and nursing wear by Stephanie Schell. I almost want to be pregnant again {just KIDDING}.  Turns out I’m behind the maternity label eight ball … this label has been worn by Dannii Minogue, Catriona Rowntree, Toni Pearen and a whole bunch of super stylish non-celebs.  

And this summer I’m betting there will be some new fans.  The emphasis is on quality fabrics, versatile and multi-function designs and attention to detail, appealing to the fashion conscious and those in the public eye looking for something unique and stylish.  

Floor length maxis, wide leg pant suits, one shoulder minis, tailored shorts and pants and multi-way wraps are all evocative of long summer days with a hint of elegant retro. This season’s stand out pieces are the Grecian-inspired, one-shoulder, floor-length gown and the wide leg pant suit.  They are classic examples of what makes Stephanie Schell unique.  

One of the most versatile designs in the collection is the gathered neck maxi dress with hidden straps and hooks converting the dress to a mini, giving the versatility of two dresses in one.  LOVE that.  

“The collection will flatter and fit the female form, pregnant or not, so women can invest in beautiful pieces without the limitations of traditional women’s or maternity wear,” said Stephanie.  

Post-pregnancy can also be an issue if you are breastfeeding.  {I remember being SO desperate NOT to wear a button through top to a wedding that I had to practically take my whole dress off to feed half way through the reception.  Not something I’d recommend.}  I would have had that issue in one of these numbers:  “The nursing access is so discreet that it is almost impossible to detect so women can wear our collections when they are not pregnant or nursing,” she said.  

Summer 2010/11 is available now in selected boutiques* in Australia, New Zealand, Harrods of London and Hong Kong. You can view all Stephanie Schell collections and stockists at  

*In Queensland, Stephanie Schell is stocked at Little Kisses in Fortitude Valley. A Stephanie Schell VIP night is on Thursday August 26 at 7pm.  

PS.  I’d love to know whether you have a maternity or nursing fashion horror story?  Or have you found a maternity label that makes you feel like a goddess? Scroll down and leave a comment below.

Comments 11

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  1. I found a lot of really beautiful pieces and some really great mavi denims at Belly Beautiful maternity in Mooloolaba, they had lots in there, but ripe and szabo were just two names that stuck in my mind. I also picked up a lot of jewellery there to change the look of the outfits I bought.

    1. That’s a great store, Hayley. And yes, the key to not getting tired with your maternity wardrobe (or any wardrobe!) is to have key accessories that can change the look of your outfit in an instant.

  2. I can’t stop laughing at your line, “Nor did I have the sudden urge to whip up one of these sexy numbers on the Janome…” Haha!

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