I am a marketer’s dream. If someone sticks a big NEW sticker on a product, I’m likely to pick it up. Limited edition has the same shopping-under-hypnosis effect. Add in purported health benefits (hello, dark …
Skincare … it’s so easy being green
It was not so long ago that the realm of organic and natural skincare was considered alternative at best, hippy at worst. Potentially great products were lost in a sea of slick marketing by skincare …
Oh, Sodashi … you had me at your shiny black jars
When I first laid eyes on the black glass jars and bottles that form the external signature look for luxury chemical-free skincare brand, Sodashi, it was love at first sight. I may not yet have …