Is coconut water just a passing fad?

Nikki Parkinson Life 7 Comments

I am a marketer’s dream. If someone sticks a big NEW sticker on a product, I’m likely to pick it up. Limited edition has the same shopping-under-hypnosis effect. Add in purported health benefits (hello, dark …

Oh, Sodashi … you had me at your shiny black jars

Nikki Parkinson Beauty 12 Comments

When I first laid eyes on the black glass jars and bottles that form the external signature look for luxury chemical-free skincare brand, Sodashi, it was love at first sight.  I may not yet have …