Once upon a time before the big bad GFC, retail giant David Jones used to have swish season launches in Brisbane, Melbourne AND Sydney. These days it’s all about the Sydney bash. It’s celebrity and …
Is coconut water just a passing fad?
I am a marketer’s dream. If someone sticks a big NEW sticker on a product, I’m likely to pick it up. Limited edition has the same shopping-under-hypnosis effect. Add in purported health benefits (hello, dark …
Fab Friday style tip: get set for spring-summer 2011
The weather is teasing us right now. Giving us that hint of the warmer months to come. And it’s a timely hint because stores are starting to fill with lots of new-season loveliness. And I …
Fabulous Friday November 12, 2010: What’s made your week?
Welcome to Fabulous Fridays – my weekly blog and video blog (vlog!) about the things that have made my week. It’s all about the positive – and yes, you’ll find a little video style tip as well. …
Dear Miranda Kerr, can I please look like you?
Miranda Kerr sent me a card the other day. Seriously. It was signed by her and included xxx. My husband was very excited. Can’t find that card anywhere now. Me, I was more interested in the …