Styling You The Label

It’s here – Styling You The Label has landed

Nikki ParkinsonFashion 6 Comments

Styling You has always been about encouraging women to tick off the wardrobe basics before being seduced by the show pony pieces, so it makes sense that Styling You The Label is all about the basics. But these basics are far from boring. 

Check out our models on parade at our launch on February 12.

We have produced quality, easy-care pieces that will make your everyday and travel style so easy. Most of the pieces are made in Australia (winning!) and, yes, leopard print is very much a wardrobe basic in my book. There is even be a sequinned piece (raising money for The Lady Musgrave Trust which helps homeless Queensland women and children). Also a neutral. HAH.

We’re flipping the fashion industry’s typical seasonal launch pattern by launching with a 30-piece (20 styles) collection that can be worn when it’s released. Our second drop will happen in May, with the ultimate aim to always stock a trans-seasonal collection of wardrobe essentials that is there for you, no matter where you’re travelling to at any time of year. For example, heading to Europe for summer but missed buying the perfect pair of short or cami in our summer? You’ll be able to shop Styling You The Label before you fly.

What I hear every day from the Styling You community is that fashion marketing does not speak to them. That women over 30 can’t visualise themselves in a garment that they’ve only seen on an 18-year-old, size 6, super tall woman.

I started the popular Model and Me posts on my blog and the #everydaystyle hashtag community on Instagram to offer a different fashion marketing perspective. 

And, in an Australian-first, Styling You The Label features photos of models in all the sizes we’re stocking – 8-18. One of our models is also pregnant, showing the versatility and wearability of our garments. We want to make it as easy as possible for you to imagine the clothes working on your body shape.

Our aim is make it SO easy for you to get up and get dressed each day because you have a wardrobe of clothes you can rely on for quality, fit and all-round fabulousness. 

Shop the first Styling You The Label collection HERE

Styling You The Label

Comments 6

  1. Hello Nicki
    Just been to Channel Country Ladies Day, wonderful presentation, thank you so much.
    Thoroughly enjoyed it and so much appreciated the realism of your clothes and the down to earth presentation and understanding of what we all need with our “wardrobes “
    All the best Anita from Milparinka area

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  2. Congratulations on the SY label. Great pieces that mix and match with anything on anybody! Snaps to you for sharing the love with charity. X

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