FRANKiE4 Footwear back to work 2019

Step into 2019 with shoes that mean business (and are good for you)

Nikki Parkinson Fashion 11 Comments

Sponsored by FRANKiE4 Footwear

Anyone else feeling that the working year really doesn’t start until the kids are all back at school? It’s my 19th year as a school mum this year and this is one thing that never changes, no matter what job I’m doing, whether I’m working for someone else or running my own business.

I think it’s a routine thing. All I know is that I’m VERY HAPPY that normal programming has commenced around these parts. 

I’ve hit the ground running in 2019 and very grateful for the team behind FRANKiE4 for continuing to bring us shoes that mean business (and are good for you) so that I can feel comfortable and supported while running. 

No two work days are the same for me. And in any one day, I might go from writing or editing at the computer, out to meetings or to a photoshoot. I need to be able to change up my outfit to suit and I need to be able to move with comfort. The easiest way for me to do that is to switch up my footwear. 

That’s where FRANKiE4 Footwear steps in (see what I did there?). Like most workingwomen who are on the go each day, I haven’t got time for uncomfortable and unsupportive shoes. I need my shoes to not only look the part but to BE good for my feet and my legs.

FRANKiE4’s workwear collection of shoes continues to expand, offering a range of styles to suit so many different workplaces and professions.  FRANKiE4 founder (and podiatrist and physiotherapist) Caroline McCulloch has made it her life mission to create shoes that are comfortable and supportive but look great too. As always, if you have any niggling foot issues, please book in to see a podiatrist. Apart from only wearing FRANKiE4 shoes, this was the best decision I ever made for the health of my feet.

In this post, I’m going to take you through my varied workdays (and the shoes I call on to see me through them!), as well as sharing with you an insight into the work days of three other Brisbane women, one of who is my daughter, who’s just stepping into the professional world.

FRANKiE4 Footwear back to work 2019

My Shoe Day

No two working days (or nights) look the same for me. And that’s the way I like it. There is a LOT of time spent glued to my computer, writing, tackling the email inbox and planning with the Styling You team. I work from home but find that if I get up, get dressed and get on with it then the motivation and creativity flows. I’ll mostly pop on a flat with an outfit that feels dressed up but is comfortable for sitting all day.

Shoe: BEC in sandshell (also available in dark navy). I love this new style from FRANKiE4 – think pointed ballet flat but with studs and an ankle strap, so on trend and perfect with dresses, skirts and pants.

BEC in sandshell | FRANKiE4 Footwear back to work 2019

BEC in sandshell | FRANKiE4 Footwear back to work 2019

It’s not unusual for a computer day to quickly turn into a meeting day. I’ll swap out flats for heels and generally add a blazer. These two additions transform an otherwise casual outfit into something suitable for any situation.

Shoe: TESSA (in sandshell or black patent – also available in black and blonde) is my go-to FRANKiE4 style for when I mean business but need comfort to walk any distance between meetings.

TESSA in sandshell | FRANKiE4 Footwear back to work 2019

TESSA in sandshell | FRANKiE4 Footwear back to work 2019

TESSA heels in black patent | FRANKiE4 Footwear back to work 2019

TESSA heels in black patent | FRANKiE4 Footwear back to work 2019

For photoshoot days, I take the comfort levels next level and slip on a pair of sneakers for the legwork required until we’re on location shooting – usually changing in the back of the car! 

Shoe: JACKiE sneaker in black (also available in silver, blush, blue, pink, white/silver, pale rose suede). JACKiE’s retro styling and slightly higher heel counter look great on the foot and bring ultimate comfort thanks to the custom fit pack each pair comes with.

JACKiE sneaker in black | FRANKiE4 Footwear back to work 2019

JACKiE sneakers in black | FRANKiE4 Footwear back to work 2019

Alex’s Shoe Day

Name: Alex Barber (aka Miss SY)

Age: 22

Occupation: Student – Masters of Organisational Psychology

What’s an average (prac) work day look like for you?  I work at least two days in an office getting practical experience as part of my Masters. An average day for me at prac involves working on projects that aim to improve organisations by maximising human resources. These projects can include leadership development, change management and employee wellbeing just to name a few. 

What’s your typical (prac) workwear style? I typically opt for comfy and stylish corporate, meaning you’ll usually find me in pants with a stylish flat shoe, a nice top tucked in and with a blazer to ward off the antarctic office air conditioning. 

Why is foot comfort important when you when you’re at (prac) work? Foot comfort is definitely important to me when I’m at prac, particularly because I walk to and from the train station to get to the office. Having a supportive shoe is crucial to allow me to commute with ease (and to power walk if I’m running late). 

Shoe: AiNSLEY in black pinned (also available in blonde and leopard)

AiNSLEY in black pinned FRANKiE4 Footwear back to work 2019

AiNSLEY flats FRANKiE4 Footwear back to work 2019

AiNSLEY flats FRANKiE4 Footwear back to work 2019

Bec’s Shoe Day

Name: Bec Nolan

Age: 33

Occupation: Occupational Therapist/Influencer at @ilovethatskirt

What’s an average work day as an OT look like for you? I work in a private practice as an OT so my day consists of client assessments, writing reports, attending upon workplaces and conducting home visits. I also have appear in Court and at times travel within Queensland and interstate. 

What’s your typical workwear style? Typically smart casual. Comfort is key if I’m working in the office or in the community. On other days I need to be wear more corporate clothing (eg. when I’m in Court), so I need footwear that can work across both styles of clothing.

Why is foot comfort important when you when you’re at work? When I’m at work I want footwear that supports me throughout the day no matter what I’m doing. It’s important to be comfortable when I’m walking around workplaces or throughout airports. I don’t want uncomfortable shoes that will distract me from the work I’m doing. 

Shoe: BEC in dark navy (also available in sandshell)

 BEC flats in navy | FRANKiE4 Footwear back to work 2019

 BEC flats in navy | FRANKiE4 Footwear back to work 2019

 BEC flats in navy | FRANKiE4 Footwear back to work 2019

Jane’s Shoe Day

Name: Jane Hague 

Age: 60+

Occupation: Senior Social Worker. 

What’s an average work day look like for you? I help patients and their families, emotionally and physically. My work involves the following: completing psycho-social assessments and working out a realistic plan of action with them. During my day I am required to walk to various wards to see patients and consult with other social workers. 

What’s your typical workwear style? Smart casual. 

Why is foot comfort important when you when you’re at work? I spend many hours each day walking between wards and standing talking to families. Workplace, Health and Safety requires us to wear enclosed shoes at the hospital and it’s difficult to find supportive yet stylish shoes for work. FRANKiE4 Footwear shoes allow me to be comfortable, supported and fashionable every day.

Shoe: JUDY in pale pink patent (also available in black patent, black and blush)

]JUDY in pink patent | FRANKiE4 Footwear back to work 2019

Sizing – why you can vary

One question I’m asked a lot is why you could vary in size from one style to another. In a nutshell, it’s a bit like being a different size in certain styles of clothing – your body shape and the shape of the garment affects how it fits you.

FRANKiE4 goes to great lengths to ensure its styles fit a wide range of women’s feet. 

I’m one of the real women that FRANKiE4 uses as a fit model. Note I said FIT, not foot. My feet are just one of many that try out a shoe sample long before it lands online and in store. A lot of adjustments on fit are made based on a combination of how each style works on each of the different fit models. 

BUT. There’s always a but. What I’ve learned along the way is a lot about my own feet and my own feet’s quirks in shape. Knowing this has made me realise just how no two feet are the same; which has helped me understand why some styles work for some women and others don’t.

Thankfully, the range of FRANKiE4 styles continues to grow, offering lots of choice for everyone. The FRANKiE4 customer service team is committed to helping you find the right shoes for your feet. Never hesitate in contacting them for help. 

Also, I’d love you to have a read of this page on the FRANKiE4 site. It explains in depth how our feet can vary and why. 

Thanks for being awesome SALE

FRANKiE4 Footwear is thanking all its customers with an online-only 10-40% off footwear sale until midnight, Saturday, February 2. 

In 2011 FRANKiE4 launched with just 200 pairs of shoes in two styles; in the past 14 months, more than 200,000 pairs have been ordered.

That’s a massive achievement and it’s only possible because of you, the FRANKiE4 customer.

So, tell me … are you on your feet a lot for work? Which FRANKiE4 Footwear workwear shoe can you see working for your office/work style?

Photography: Kate Luke Designs | Hair and Makeup: Dale Dorning

Comments 11

  1. I’ve been loving Frankie4’s for the past year or so and recently purchased the Judy in black for work wear having had knee trouble due to a torn meniscus comfort is priority. Frankie4’s are now my go to when in need of shoes!

  2. I’m a big Frankie fan, might even have been one of the early adopters around 2011/2012. They are my go-to shoe for travel and I also have a pair of wedge sandals from a couple of years ago that are sooo comfortable. Very happy to hear about a local business going from strength to strength!

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  3. I’m the main admin person in my office doing all the organising and running of the office. I’m up and down all day. My favourites are my Pipers, I have them in both tan and black.

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  4. Tried on the Tessa today styling up for a new job and it’s so perfect and comfortable I want it in in blonde & black patent! Bring on the sale!

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