FRANKiE4 Footwear sneakers

How to choose the FRANKiE4 sneaker that is right for you and your style?

Nikki ParkinsonFashion, How to 78 Comments

Sponsored by FRANKiE4 Footwear

Lovers of sneakers, listen up. The FRANKiE4 Footwear sneaker collection continues to grow, offering something for everyone’s foot shape and style preference.

With the expanded range, one of the most asked questions in the Styling You community has been: “which sneaker is right for me?”

The truth is there is no definitive answer to that question. Style is a very personal thing and, as I’ve learned, our feet are very different too. When it comes to finding footwear that is good for your feet and legs, it’s not just about finding your size; it’s about understanding the shape of your foot and what style/s work better for you and your lifestyle.

FRANKiE4 founder (and podiatrist and physiotherapist) Caroline McCulloch has made it her life mission to create shoes that are comfortable and supportive but look great too.

As always, if you have any niggling foot issues, please book in to see a podiatrist. Apart from only wearing FRANKiE4 shoes, this was the best decision I ever made for the health of my feet.

In the video series below, I’ve worked with the team (including stylist Cate Massi from Individual Style 101) to show you the difference between all the sneaker styles currently available at FRANKiE4. We also show you how the sneaker doesn’t just need to be a casual shoe option, with dress-down and dress-up style inspiration.

Each video runs for about one minute, so sit back, turn on the sound and enjoy.

Custom Fit pack

This pack comes with every FRANKiE4 Footwear sneaker, brogue and boot. It allows you to adjust the fit of the shoe to suit your individual foot shape. 


ELLiE is the original FRANKiE4 sneaker. She has a cult following because of the way she is shaped like the natural shape of the foot. Shop ELLiE HERE. The new ELLiE black pinned as featured here will be available online next week.


NAT brings a sleek, sporty edge to a sneaker. She comes with an elasticated gusset, allowing you to wear her without laces. Shop NAT HERE


The JACKiE brings a little retro vibe and a whole lot of comfort. You might feel more at home in a JACKiE if your foot is slightly wider as she’s got a higher heel counter and a wider fit. Shop JACKiE HERE


POLLY is your minimalist go-to for the warmer months. She has a sleek silhouette on the foot. Shop POLLY HERE


SOPHiE is a cult FRANKiE4 fave. She has all the benefits of wearing a closed-in sneaker but with the versatility of being able to slip her on and go. Shop SOPHiE HERE


Like SOPHiE, HANNAH offers the ease of a slip-on shoe. She has sleeker design, a rounded toe and the laser-cut leather detailing on some styles makes her a fabulous warm-weather option. Shop HANNAH HERE.


The FRANKiE4 customer service experience

FRANKiE4 Footwear has two beautiful concept stores in Brisbane – at Indooroopilly and Windsor. If you live in south-east Queensland, a visit to either of these stores is a must. They are gorgeous spaces and home to the full range of FRANKiE4 shoes but you also get access to the most experienced fitters in the business.

Don’t live nearby? Do not panic. You can buy online with confidence. The customer service team is beyond amazing. They are there to help you make a decision that works for your feet and your lifestyle. Call them first if you’re unsure about what styles might work for you. Phone 1300 721 898 or email [email protected]. When buying, Australian standard shipping is free, you have 30 days from the date of purchase to exchange or return shoes provided they are in as-new condition and FRANKiE4 Footwear also covers return shipping. This applies to non-sale items only.

Making a difference

FRANKiE4 Footwear believes in giving back to its community. The net proceeds from the sale of three packs of “hidden” sockettes (these really do stay in place on your feet while wearing sneakers) go to support Brainchild Foundation, which aims to help children who are affected by brain and spinal cord tumours, and their families. Shop the sockettes HERE.

Plus, through the entire spring-summer 2018 season, FRANKiE4 is donating all proceeds from its 7-free nail polish range to Buy a Bale – helping Aussie farmers in need. 

SHOP the full FRANKiE4 Footwear range HERE.


FRANKiE4 Footwear has one pair of new-season FRANKiE4 Footwear sneakers to give away to TWO Styling You readers. Win a pair of FRANKiE4 Footwear sneakers of your choice by checking out the videos above and then:

  1. Leave answer to the following question in the comments below.
  2. Follow @frankie4footwear on Instagram. 

Which FRANKiE4 Footwear sneaker would bring sneaky benefits to your lifestyle?

Entries open on Wednesday, November 14 at 5am (AEST) and close on Wednesday, November 28 at 5pm (AEST). Australian entries only, sorry. The winners of the “answer the question” competition will be judged on originality and creativity. The winners will be emailed and their name will be published here. Entrants must include an email address when the filling in the commenting system below to be eligible to enter. Full terms and conditions here.

Comments 78

  1. Oh, I have been coveting the Ellie sneaker for a long time. The new black pinned style amazing but I could make any colour work.. as I’m tall (5ft 10), I’ve never been a high heels chick, so a sneaky benefit would be using this particular sneaker as my dressy option! I’m a beach girl anyway, so anything with a bit of shine on it counts as an effort. Now that I’m heading towards fifty; comfort is paramount.. style is an added bonus!

  2. Being on my feet working all day at school
    I need a supportive yet cute & comfortable shoe
    To stand out & look stylish would be really cool
    Wearing a beautiful Frankie4 style in a metallic hue

  3. Polly please

    I cannot go past the gold Pollys they would be great to wear all season casual or beach dinner walking dancing they have it covered no other shoes required.

    A real eye catcher with comfort who can go past Pollys not me.

  4. I’d love to try Polly! Looks very stylish whilst being super supportive and I’m sure it would go with all my fave summer outfits

  5. Loving the look of the ELLiE III Black Pinned. Sneaky benefit would be that I could walk into town quite comfortably (getting in my exercise) for afternoon drinks and actually be looking pretty chic in my ELLieE’s (no need to change from my usual grungy joggers).

  6. I have loved but failed to embrace the sneaker look, the light colours didn’t seem to work for me, but wow I am loving the ELLiE black pinned , sneaky benefit I can wear them to work on casual days.

  7. I’ve been crushing on the Hannah since it was released (although I love the Ellie too). It would bring some serious style and comfort to my current status as Mum to two under two! I need some comfy shoes to chase these two around!

  8. Being a pink girl I love the Nat pink as they’d bring a pretty versatility and comfortability to my footwear which mainly consist of sandals.

  9. The beautifully comfortable Nat. A stylist sneaker that not only looks great, is amazingly comfy and cones in a great range of colours. I ❤️ my Frankie4’s. Can’t have too many pairs. Xx

  10. The Nat would compliment my sporty style
    Comfortable, attractive and versatile
    The Nat is on my Christmas list this year
    Santa I’ve been good and on Christmas Eve I’m leaving beer

  11. I would choose Polly gold, looks very stylish and can be dressed up or down, Frankie4’s are so comfortable, like walkingbon air, I purchased Ellie in silver and have been amazed at the cofort and style, Polly would be amwzin to own.

  12. The Polly gold is oh so sheek,
    This is the style I Would sneak.
    In my wardrobe they would go adding to my ever growing collection,
    Oh God! I hope my hubby doesn’t instigate an Inspection..

  13. Heaven on my feet would be JACKiE!
    Standing for hours at work can send you wacky!
    I’d love Frankie 4’s to save my soles all day,
    & have a bounce in my step along the way!

  14. The Jackie would be a welcome addition as l spend a large amount of time at sporting events and these would make me look the part.

  15. The Nats look amazing! I’ve always struggled with shoes that fit my strange feet – wide at the front, and narrow with no heel at the back! Before Frankie4, I actually thought it was normal to have a blister even after 2 years of wearing them! This is why the Nats would be great, the elastic gusset would help overcome my lack of heel.

    I would love them for work! I work 9-5, but since finding out the attire is casual I live in sneakers. I would also love them for travelling – I have been known to take a bus for 100m journeys because I don’t want to walk the distance because my feet are cut up from flats! Long story short – THE NATS WOULD CHANGE MY LIFE.

    Thanks for running this competition!

  16. A pair of Polli’s will support my arch. Perfect for when I’m parched, walking home after a cheeky wine and enabling me to be safe and not receive a fine.

  17. Living a meaningful and adventurous lifestyle. In Polly Sneaker I step out with a smile.
    Exploring our gleaming coastal coves is a treat. In Aussie fashionable footwear that’s friendly to my feet.
    Leap over rock walls like a child at a playground. Listening to mother natures spellbinding sound.

  18. Good golly this is no folly but I think I would have to go with the POLLY. The older I get the more comfort I’m after to get me through the day and in FRANKiE4 I know I would be happy to skip out the door! x

  19. Obsessed with work colleagues shoe styles, Its all about Nat, Will leave me in the perfect state, Its all Smiles for Frankie 4 on the school beat.

  20. Mmmh what would bring a sneaky benefit to my lifestyle, well that would be either the ELLiE or the POLLY as they both offer colours that could potentially give my wardrobe a total revamp.

    But in truth, the real sneaky benefit would be to make me feel happy whilst looking for a new job.

  21. Ooo Nats so far have been the perfect go to, they are simply perfect, I wear them everyday ! BUT some gold or silver Polly’s to test run would be the best birthday present a girl could ask for!

  22. Love the fabulous FRANKiE4 sneakers. Would love to sneak a pair of black pinned ELLiE into my wardrobe next to my silver star ELLiE. They are the most comfortable and stylish shoe I own.

  23. Polly! I love it’s neutral enough to wear with most of your wardrobe, these shoes are an investment so they need to be versatile. And they’re hell comfortable! I truthfully had no idea shoes could be that comfortable.

  24. OOHH Hannah in silver is to die for, I have Sophie and she is a dream to wear, so Hannah is the perfect summer sister!!!

  25. For my placements as a pre-service teacher, I now know NAT will be a sneaky stylishly appropriate shoe. I shall have to make a sneaky sneaker purchase soon!

  26. Silver Polly, please be mine,
    (I think I’d need size narrow 9 ).
    You’d make my casual outfits shine, with such comfort, oh, divine!

  27. Definitely the Nat. It works for everyday life and wardrobe. Busy, working Mum I want look and feel great as well as knowing I have the support I need ❤

  28. Oooh, I love the retro styling of the Jackie (& the sneaky Frank Dog image on the back! so cute!). But I think I’d get some sneaky benefits from the minimalism of Polly. They ALL have sneaky benefits, though.

  29. The Jacki Frankie shoes are exactely what I need in my life Stylish, comfortable, good for your feet & an everyday shoe – what more could you want?!

  30. There once was a frazzled young mum,
    Who had many an errand to run.
    She raced here and there
    But to her despair,
    Without ELLIE they couldn’t be done!

  31. Oh my goodness all of them!!! If I have to choose though, then I pick the SOPHiE, she’s so beautiful and stylish ❤️

  32. Jackie when you touched my sole, so supportive and bright.
    Jackie when we danced all through the night.
    Jack, Jack, Jackie can’t get you off my mind (and feet!)
    I would absolutely love the Jackie so I can be stylish AND comfortable for any adventure day or night!

  33. Hannah! These would be great for work when I’m on my feet all day, especially when it’s too hot for boots and not quite warm enough for sandals.

  34. I have the Polly and with my wide foot it is the most comfortable sneaker I’ve ever owned so plan on more Frankie4 footware in my wardrobe. The Hannah would suit me for a slip on to go shopping……….Stylish but most importantly Comfort!!

  35. Polly is next on the list for me! I own Ellie and Nat and they are without a doubt the most comfortable shoes I have ever owned. I wore Ellie everyday for 3 weeks while overseas last year without an ounce of trouble. With Summer just around the corner, Polly would be the perfect choice to bring sneaky benefits to my lifestyle.

  36. SOPHiE will give me a spring in my step to and from work (before the dreaded high heals go on from under my desk)
    Also a great weekend and travel companion for all day long comfort.

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