Before I get down to the business of this post’s Model and Me offering, I need to catch you up with a little rant I was sharing last Friday on my Insta Story and in our Facebook Group.
I don’t often rant in these spaces but I couldn’t keep silent on this one. The label that first inspired these Model and Me posts almost eight years ago – Metalicus – has done a 360 on its original brand, switching its target market to 20-year-olds. All this is the culmination of General Pants’ purchase of the label in 2016.
The new products and marketing are just awful. AWFUL. Think, suggestive poses and garments on models and a famous influencer, not wearing much at all. In emails to subscribers and on Instagram, they address us “babes” and offer advice on how to get a better booty. In this era of female empowerment and the #metoo movement, this is a huge backwards step.
The label that brought us layering and garments that took us from pregnancy to everyday wear has disappeared and morphed into something that resembles Kookai. It’s far from original and I’m perplexed as why they’ve even kept the name. Why not create a whole new label?
All images from its past have been taken down from social media and fan posts have been untagged if they don’t meet Metalicus’ new direction.
I’ve been inundated with messages and comments from long-term Metalicus fans like me who cannot believe what has happened. They are unsubscribing and unfollowing in droves.
The thing is, the marketers of this brand don’t give two hoots. They really don’t want us oldies anywhere near their stores. Comments are not replied to. They just don’t care.
What they haven’t thought through is that their new target market is already saturated with similar offerings, the girls in that market (my daughter’s age) do not have our disposable income, they were probably dressed in Metalicus as kids by their mums (guilty!) and, if that wasn’t enough to decimate the cool factor, they will find it so not “on trend” to buy a label that can be found in their mum’s wardrobe.
Crazy Metalicus. Crazy. I’m breaking up with you. I take back all the recommendations I’ve made here on my blog and in my book. I don’t understand how you could destroy a great brand but I wish you luck. I look forward to other great Australian brands stepping in to fill the gap.
AHHH … that’s better … where was I?
This week I’m talking about one of my fave wardrobe garments, the kimono.
If you’re a regular around here, you’ll be up to speed with my love of iland co. This is a fabulous Australian brand whose designer Jodie Minto had the genius idea to offer kimonos in three different lengths – because we’re all not the same height and we all don’t want to dress the same.
AMEN to that.
Early autumn calls for light layers and there is nothing that layers to add interest to an outfit more than a kimono. I’ve long been a fan of this style of garment – my inner boho queen loves them so. They easily dress up a basic denim jeans, shorts or skirt outfit.
iland co. soft dusty pink leopard print chiffon kimono (full length)
It’s hard to play favourites at the best of times but when you give me three different kimono lengths and I love them all? That’s tough. If I did have to choose, it’s the full-length … for its dramatic effect.
I love that these kimonos can be worn open but if you want a little security to ensure it will stay on, the invisible press studs offer that.
My thoughts on animal print are well documented but this combination of a large print with a soft pink colour is just The Business. The polyester chiffon fabric is a dream to wear – so floaty and just right for autumn.
I’ve worn the kimonos back with two of my wardrobe staples. I love this as you can really take a basic jeans and white top up about six notches with the addition of a kimono.
The boots are new mid-heel faves from FRANKiE4 Footwear – they look so good on the foot and are a perfect shade of tan.
Want to win a $250 gift card to spend at iland co.? Head on over to Facebook for details on how to enter.
So, tell me do you love a kimono? Sad that labels you love change why you loved them in the first place?
* These pieces were gifted to me for editorial consideration. Full disclosure policy here.