The Model and Me: Maiocchi

Nikki ParkinsonFashion, The Model and Me 46 Comments

I’m a very big supporter of Australian and Queensland designers.

Maiocchi has long been on my fave list and it’s even more the case now that I live just minutes from one of its stores in Brisbane (incidentally Sydney-siders, Maiocchi just last week opened its first store in your city on Oxford St).

I love many things about this label: the use of predominantly natural fibres, the timelessness of the designs, the quirkiness of the prints used, the attention to detail in patterning and the campaign it featured last year using customers as models.

But perhaps the biggest thumbs up is for the fact that the label is still designed and manufactured in Brisbane.

So when you are investing in a Maiocchi piece for a special occasion or just to make any occasion special, you are investing in an Australian fashion economy.

Maiocchi’s autumn-winter 2014 collection, Fly Me to the Moon, remains true to Maiocchi’s trademark whimsical style but also offers strong elements of sophistication.

The frock I’m featuring today fits that bill and would do admirably if asked to partner you to an autumn wedding or to the races. Once it had done it’s time as a special occasion frock, it would also work fabulously for the office, on its own or with a blazer.

Here it is on the model.

The model

Maiocchi Like a Diamond Dress AW14

Maiocchi Like a Diamond dress in Midnight $330

and me

Maiocchi dress each to own brooch Minty Baxter clutch

Maiocchi dress* (I’m 167cm and wearing a size 16) | Each to Own pineapple brooch | Minty Baxter clutch | Vicenza heels

The cut of this dress is the ideal cut for me if I’m going to opt for a dress with structure. I need it to emphasise the upper waist, not the mid or lower as I have a short waist that sits above wide hips.

At the same time that I tried on this dress, I tried on this one. I wanted to love it but it didn’t love me. The lower waist meant that it sent the bottom half of the dress out over my hips in an extremely non-flattering way.

This one hugs and skims in the right places. I love the combination of the chartreuse underneath the midnight blue. It’s a colour way that works for me but also is one that I’d happily wear year after year.

When I was in store I spotted the pineapple brooch and of course just had to buy it. The designer is also Brisbane-based and has a veritable treasure trove on offer in her Etsy store.

Etsy is also where I found the clutch by Minty Baxter after a hot tip from a SY reader (thank-you to all those readers who see anything with a pineapple motif and alert me immediately … Mr SY doesn’t like you so much but I LOVE you!). Turns out this designer is based on the Sunshine Coast. She too has so much to offer in her store.

The heels are from about five years ago. A sale purchase that have served me very well. The height is one I can get away with for an event but still looks dressed up to suit the event.

The Model and Me Maiocchi AW14

Are you a Maiocchi fan? Got an occasion coming up that would work for a dress like this?

* This frock was gifted to me for editorial consideration

Comments 46

  1. That is a fabulous dress and I love the brooch and clutch. I visited the Maiocchi shop when I was last up in Brisbane for work. Super cute clothes!

  2. I’m loving everything about this look, apart from the shoes. Perhaps something in yellow with a bit more height? Although having said that I can no longer wear ridiculously high shoes. I last all of five minutes and almost need a trip to the Chiro.

    1. For sure – if the occasion fitted then a statement shoe would be the go. I probably would go yellow as it would be difficult to work it in with the chartreuse but I do have chartreuse wedges that would work for a more casual outing. This outfit I’ve done was with a wedding or the races in mind.

  3. This one suits your figure beautifully, Nikki and I LOVE your little pineapple brooch. I would have loved to have seen more of a statement ‘shoe’ to lift the conservativeness of the outfit. But that’s probably just me!!! x

  4. Such a great dress. And yes, I’m a Maiocchi fan. Mostly skirts as I haven’t been able to find a dress that suits my shape. But I’m no quitter 😉

  5. I love supporting local designers and Australian made when I can. This dress looks stunning and I love the pineapple brooch. Mum and I were commenting on how amazing you’ve been looking too Nikki. x

  6. I LOVE Maiocchi but only have one dress & two skirts, but I’m always working on adding more to my wardrobe. Great dress I’m a pear shape, so I think the other style may suit me better.

    It might sound silly by I posted a photo of me wearing a Maiocchi dress on IG the other week & Deanne made a lovely comment – it absolutely made my day!

    1. I’m a pear shape with a short waist Mish. That’s why the one I linked to didn’t work – flared out and emphasised my widest bit.

      And it doesn’t sound silly – Deanne is SO lovely and I’m not surprised she left a comment.

  7. I really love the accessories Nikki – the fun brooch and handbag make the dress more interesting. A dress for every occasion.

  8. This dress is gorgeous and looks very classic. Isn’t it wonderful that this brand has resisted the temptation to manufacture overseas. I love supporting companies that do this and keep their profits in Australia!

  9. I love this dress on you Nikki and it does fit the bill for a special a occasion such as a wedding .I do love that it is midnight blue and not black and the chartreuse looks very chic and the brooch and bag add a touch of fun to your outfit.Very nice dress!

  10. I do like a dress with a sleeve and in my book it is more versatile for my work travel where I often have to deal with hot and humid outside and over-air-conditioned inside.

  11. morning nikki, you are getting slimmer each week! … ever sooo flattering that dress looks great on you, on your lovely queenslander verandah palms etc. I suppose it’s balmy too? … have a lovely day cheers m:)x

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