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I’m a magazine subscriber from way back.
It just makes sense to me. I love receiving mail and I love saving some dollars so subscribing to my fave magazines just makes sense.
Magazines to me represent little moments of indulgence – away from my computer.
The pristine state in which the mags arrive still excites me. The whole SY household knows that they are completely out of bounds until I’ve flicked through at least once.
The pristine state doesn’t usually last for long because those magazines form part of my research.
Shopping counts as research, right?
Glad we’re on the same page.
Once I’ve finished with a mag, it’s been well loved. Pages are post-it-noted, I’ve used the apps featured on the pages to check out products and behind-the-scenes footage of features in each magazine.
(This has been a huge step with magazines and such a great development. Apps such as viewa mean that using my smart phone to get so much more out of each edition.)
Magazines also give me inspiration and ideas on how to put together outfits. They keep me in the loop about new designers and collections.
Many magazines are also now running their own stores, offering the easiest way to buy an edited collection at any time of the day or night.
I thought I’d share some of my ideas on how to get fashion tips from magazines using three of my fave magazines.
Feel free to steal them and take them on board too.
Elle Australia is the new kid on the magazine block – launched with much fanfare at MBFWA in April.
I pre-subscribed on the back of that launch and haven’t been disappointed. I feel like a grown-up fashion person reading this mag. The style mix seems to be a good balance of aspirational and accessible.
1. An aspirational-featured item can be inspirational. Short of a Lotto win, a pair of Prada heels is not in my budget but a similar style of the shoe featured may be found in a similar chain store pair – not a copy but more an inspired style. And that’s more in line with my purchasing habits.
2. Featuring real people is always food for fashion thought. I love seeing images of real women, reading what their job is and hearing about their style choices. The world would be boring if we all dressed the same and it’s so much easier to get ideas from a mix of real people than styled models.
3. Elle has a knack of breaking down those trends into maybe not your everyday look but hints of your potential everyday look. So helpful when fashion trends can appear nothing short of kooky on first (and second, and third looks).
The Australian Women’s Weekly
There’s a reason why the Weekly reigns supreme as Australia’s top-selling monthly magazine. It gets Australian women – and it has no equal when it comes to appealing to a demographic of women over a “certain” age.
Clearly its appeal is not just based on its fashion pages. These pages only make up one section of what the magazine offers but it’s on these pages that I’m more likely to find fashion that I can immediately relate to and connect with.
1. Labels featured are accessible and and affordable. The editorial spreads offer great ideas on how to style those accessible and affordable pieces.
2. Style director Judith Cook answers readers’ questions. Judith knows her way around a wardrobe dilemma as she’s been dressing women for 40 years. Another in my books who proves that style doesn’t come with a use-by-date.
3. The magazine features a plus-size fashion page. It might seem a token offering but I always find it contains great ideas and useful information.
Shop Til You Drop
I still remember the first edition of this mag. It was like the arrival of my dream magazine. A chance to window shop from the comfort of my own home. It was before the advent of online shopping – well, the easy accessible online shopping that we know today – and each month it brought me so much inspiration.
Now the mag is fortnightly. To be honest I’d stopped buying for a couple of years as it really was no longer “talking” to me.
I jumped back on board when I saw that Alexandra Carlton was appointed editor. She is The Business in my books and I’ve loved falling in love again with this mag. Yes, many of the fashion ideas featured are not any I’d be taking up soon but there’s a whole of bunch of useful stuff in there for me and maybe for you.
1. The shopping list: this edit of the fortnight’s hottest buys can be all the inspiration you need for a little injection into your wardrobe. Plus you can shop each of the featured pieces from the Shop website.
2. Shop uses size 14 models as part of the mix and doesn’t make a big thing about it. In a recent swimsuit and cover-ups spread, the size 14 model was styled and featured as many times as the size 8. This combination makes it so much easier to imagine a garment on yourself.
3. Icons indicated at a glance whether the featured garment is also available in sizes 18 and up. This is inclusive and helpful.
Subscribe and win
Simply by subscribing or renewing your subscription to any of these fabulous titles for yourself, or as a gift for family and friends, you could win one of 10 fabulous Hawaiian holiday packages, valued at more than $9500 each. Your tropical escape begins with Hawaiian Airlines flying direct to Honolulu, enjoying genuine Hawaiian hospitality on board. From here you will spend six fantastic nights at one of four celebrated Starwood resorts – Sheraton Waikiki, Sheraton Maui, Sheraton Kona or Sheraton Kauai. CLICK here for more details.