Newsy bites and style insights

Nikki ParkinsonBeauty, Fashion 22 Comments

This week’s newsy bites feature a range of interesting emails that came through the SY inbox.  From a brand who listened to their customer concerns, to a new website that will tell you exactly how to recreate makeup looks.  We’ve got it all this week, so grab a cuppa – or a glass of wine depending on the time of day – and settle in Stylers.

Maiocchi listens to its customers

One of the issues with the online world can be that you open up your brand and business to unharnessed commentary.  Customers of Australian brand Maiocchi hit out recently in a two-day Facebook debate about the use of size 8 models for the brand’s advertising.

The brand listened to their concerns and addressed them rather than shying away from controversy. In response, they have engaged six of their Facebook fans and customers for a “real woman” advertising shoot. The models cover a range of sizes and shapes, and images will be used for summer campaigns.

Rather than ignoring the issue, it’s refreshing to see brands listening to customers and responding in such a positive way.  We’ll bring you images from the shoot as they become available.  What a fabulous way to address this, don’t you think?

In other Maiocchi news,  what do you think of this bunting dress?  It would be perfect for Christmas parties and summer drinks. The neckline is so fun!

Maiocchi bunting dress

Make a splash this summer with Jen Hawkins & Mount Franklin

Australia’s darling, Jennifer Hawkins, has teamed up with Mount Franklin  this summer with a range of six designs for their sparkling water bottles.  Using some  fun and vibrant prints from her latest Cozi swimwear collection which will feature on their bottles throughout summer.

When the two teamed up last year, the response on social media was overwhelming, with people snapping and tagging themselves on Instagram and Facebook.  To have the chance for Jen to regram one of your pics, simply tag it @mountfranklin and #COZI.

Keep your eye on supermarket shelves for the colourful collaboration.

Jennifer Hawkins Cozi range

New Zealand party goers can hire their frocks

How often have you bought a new frock for a special occasion only to wear it once, maybe twice?  *guilty* Now New Zealand company Hire Me has come to the rescue.

Teaming up with designer Annah Stretton, the company has a limited range of gorgeous dresses that you can hire from as little as $60 for 7 days.  The reason the range is limited?  So that you don’t turn up to a wedding or christmas function in the same dress as someone else. Clever huh?

The range of bespoke garments goes up to size 18 and is broken down into bridal and cocktail so you can find exactly what you need. The idea of hiring a gorgeous designer frock ticks so many boxes.  Now to get the company to launch here in Australia … *hint hint*

Hireme with Annah Stratton

Summer kaftans with a conscience

As the weather heats up and summer creeps closer, kaftans become more of a wardrobe staple with sandals by day and heels by night.

The team at Blue Illusion not only create beautiful kaftans, they do it with a conscience.  ‘What does she mean?’  I hear you ask. Well, the kaftans have been manufactured with an environmentally friendly approach.

The fabric is tested for harmful substances and they embrace the company notion that their items are “handmade with hear”.  The company has adopted the OEXO-TEX standard which means that their manufacturing, production and design processes are all checked to adhere to the environmentally friendly benchmark set by the industry.

Take a look at the Blue Illusion range here. You’re sure to find something for the upcoming Christmas party season.

Blue illusion kaftan

New online one-stop beauty shop

Australia’s largest locally owned cosmetics company, The Heat Group, has taken the leap into online retailing.  This is good news. Before now, the company sold more than 33,000 products every day, but only to retailers.  With the launch of their online site we all have the opportunity to snap up our favourite cosmetics and have them delivered to our door.

I have to say the thing that is most exciting about this site is their  section titled Looks & Advice.  It gives you step-by-step advice on how to create different make up looks.  With product ideas as well as tips on correct application you can replicate looks from “rockstar wife” right through to “barely there”.  If there’s something that you need, you can also buy it then and there.  Clever!

Heat online beauty shop

Buy and sell your clothes online for free

We all have a few things at the back of our wardrobe that we simply don’t wear any more, and they’re usually still in great condition.  Now you can sell your unwanted clothes without being stung for commission with a new app called Infinite Wardrobe.

Launched by a small Brisbane based team, the app also offers a great way for upcoming designers to market their designs without having to outlay for a website.

The idea started as a Facebook community where individuals could buy and sell their pieces to an audience of 8000 members.  The transition to building an app was the logical next step and has been a huge success so far.

Infinite wardrobe phone app

New teen boy collection from Seed

Following the success of the Seed Teen Girl range last year, the company has just launched their Seed Teen Boy range for lads aged 8-14.  Not only is the range on-trend, but it’s age appropriate and embraces playful styles, bold colours and fun prints for the little men in your life.

Of course there are the wardrobe staples such as tees, hoodies, shorts and chinos, but the range also includes accessories such as hats, backpacks and hightops to complement the look.

Take a look online or in store to view the full range.

Seed teen boy collection

That’s a wrap for another edition of newsy bites, Stylers.

Do you have any exciting shopping or beauty news you can share with us all?  Leave a comment below.

Comments 22

  1. Hey Nikki. Off topic but i can’t find the La Morena chipotle sauce you recommended in Brisbane, only the chipotle peppers in Adobe sauce.Can you give me a link to an online source if you have one? Thanks.

  2. Go Maiocchi, how flipping brilliant!
    Another little example of good customer service: today I tweeted that I was sad I’d broken my fave Forever New sunnies. They tweeted me back with an email address to use if they could help me in any way. Luckily they still stock the sunnies, so I ordered some more…BUT! I appreciated them reaching out to me to offer help. It’s the little things (like actually listening)!

  3. There’s a little bit of everything in this post today Nikki – all what I need to know too!!! Wishing though that the salary of a community service officer in aged/disability care could stretch to treat myself to a Maiocchi dress and my boys some Seed! … that’s where app could come in very handy I guess 🙂

  4. Oh I am intrigued by that app…I have so many clothes I don’t wear any more…I should definitely sell some…and then buy new items!

  5. Good on Maiocchi – such a simple but effective marketing tool! I know often I have checked out links from your model & me posts and items have been sold out. Part of this I am sure is because sometimes it is nice to see the clothes look good (if not better) on those who might not be a model size. It certainly inspires me.

  6. Great Post Nikki I love the idea of that app Infinite Wardrobe. I sometimes sell on eBay when I have made the wrong choice or have no need for a dress anymore,but the fees are getting higher I will check this out!
    Thanks again for yesterday you made my day,It was a wonderful Birthday and I have a house full of flowers,It smells Divine and Lots of gorgeous cards and Presents xx

      1. No I couldn’t wear the Camilla I bought it online and it’s still on the way,though maybe it was Karma as I spilt chai latte all over my dress just before we were about to leave for dinner!

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.