The Model and Me Maiocchi

The Model and Me: Maiocchi SS 13-14

Nikki Parkinson Fashion, The Model and Me 39 Comments

I’ve mentioned my multiple wardrobe personalities many times here on the blog. I have a number of favoured styles in my wardrobe and quirky has long been part of that mix.

Yes, I love my classics, I love a bit of boho and I don’t mind glamming it up but I can also be seduced by a frock or a skirt that has more than a nod to vintage styling. Particularly if it also features prints that scream fun.

Queensland designer Deanne Mayocchi – the incredible talent behind label Maiocchi – has long been on my wardrobe radar. Maiocchi started as a market stall business 10 years ago and now has more than 60 national stockists, three bricks and mortar stores and an online store.

The label’s aesthetic and Australian designed-and-made status has seen support grow each year.

Our customers understand that our local production process means our garments have a higher price than items they buy from other high-street fashion labels … in buying Maiocchi they are assured of quality and a unique point of view in our prints, design and colour palette. – Deanne Mayocchi

This season is huge for Maiocchi.

The collection channels fine Japanese prints and fabrics in a diverse range of shapes. Fabrics include cool cottons and linens with fine lace trims and embroidered embellishments.

It was the print that first got me in with this A-line style frock. But it was the shape that kept me interested. It features a higher waist – I can’t do a traditional waist as my torso is too short. A regular waistline in a frock just does not do nice things to my hips.

The model

Maiocchi Bye Bye Birdie dress | spring-summer 2013-14

Maiocchi Bye Bye Birdie dress* $265 (sizes 8-18)

And me

Ok, so because it’s still on the coolish side, I’ve adapted this spring frock for now, working it back with tan flat boots and a denim jacket. You could equally work it in for a colder winter’s day with a long-sleeve top, tights, cardi and coat, peeling off the layers as winter turns into spring. I’m wearing the size 16 and I’m 167cm tall.

Maiocchi Bye Bye Birdie dress spring-summer 2013-14 | Model and Me

 Jacket (JAG from “the vault”) | Boots (Country Road from “the vault”) | Accessories: Samantha Wills ring; WeWood watch; Coolbabycool pineapple bracelet

Maiocchi Bye Bye Birdie dress spring-summer 2013-14

In spring I’ll take Bye Bye Birdie out in all her glory with maybe just this cropped cardi on top. I’ll wear her simply with clogs, platforms or wedges … and a generous slather of fake tan on my legs. I’m thinking that for some offices you could also make this frock part of your summer work wardrobe, adding a cropped 3/4 sleeve blazer and closed-in pumps.

I love that kind of versatility in a fashion garment. The more of these multi-use pieces you have in your wardrobe, the more you have to play, with no matter what the season.


Is this a style you could see yourself wearing?

Maiocchi’s spring collection will be shown this week at the Brisbane Ekka in the CommBank Natural Fibres fashion parades (details here) and at the Mercedes-Benz Brisbane Fashion Festival on August 28 in the Brisbane Arcade Group Show (tickets here).

Item marked with * was given to me for editorial consideration

  • That dress is DIVINE Nikki. And I love the ring. You rock that dress better than the model (who looks a bit hungry in my opinion)! x

  • Kristy Chong

    Gorgeous dress, need to look this brand up now

  • Crafty Mummy

    Love Maiocchi! Thinking I might need a new dress for ProBlogger so I’d better go shopping again

    • Perfect for Problogger … I think Smaggle will be stealing this one out of my suitcase while she’s there from Melbourne!

  • Stephanie

    You are looking exceptionally fresh lately, Nikki! So gorgeous

  • Sonya

    Love your model and me posts Nikki


    Cute! Love that you and smaggle are clothes sharing!

    • I know right?! But she is coming to QLD in September and it will be warm so I’m happy to lend her a temporary QLD wardrobe!


    I love this. BTW Nikki your hair is looking so nice. I am considering growing my fringe out. I love how yours is cut at the moment as a grow-out.

    • It’s been cut so well that it’s just part of my hair now – which is layered all round. It can look mostly one length like this or be texturised to show the layers.

  • Jojo

    I prefer you in that dress than the model. Loving that dress, it’s gorgeous!

  • Ooooh! I have a very looooong torso so if that dress ever needs a new home… *raises eyebrows suggestively*

    • How about I bring it to Problogger for a dress share situation? x

      • Look I’m not even going to bother packing for Problogger. I’ll just some visit you in your room every night! x

        • Deal … I’m driving so have absolutely no luggage restrictions! If you’ve seen anything else you’d like to wear, send me a list!

  • Love that dress Nikki!

  • Julie

    What a gorgeous dress! So fun and a lovely colour on you Nikki – I love the lipstick you paired it with too! I have a favourite summer skirt which is similar and is sadly showing signs of age, will need replacing this summer so I’m off to check the website…thanks again! xx

    • The lipstick is a Shu Uemura in Bright Pink. The skirts in this fabric are fab too!

  • Karen

    Oh Wow!! Maiocchi is my kind of clothes, thank you for introducing this brand to me. But my husband maybe wont be so happy 🙂

  • Kelly

    Maiocchi have some beautiful clothes! I really struggle to do dresses (the top and the bottom half can’t agree on a size) so I love the fact their collection has different options in the same fabrics. I can see myself wearing the skirt in exactly the same way just with a white singlet. I am completely lusting after that watch. In an attempt to be less “instant gratification” – it is on my christmas list but I really can’t see me waiting that long. Maybe I can convince my OH I need a present – just because!

    • Yes, Kelly, I like the idea of the skirt too for just what you’ve said. And re the watch, I’m no help … how about “just because it’s nearly spring?” LOL!

  • 3cats&amouse

    I love, love, love Maiocchi! I have two of their lovely frocks from previous seasons and just can’t decided which of the new seasons ones will be joining my collection. The fabrics and prints are gorgeous but the win factor is the amazing cuts, giving curves in the right places and hiding those in the wrong ones.

    • Don’t you love that it’s a case of having to choose from so many great one and I agree with the cut of the designs coming in all the right places. This higher waist style works well for my shape!

      • 3cats&amouse

        I have to admit it is one of the ones on my list, seeing it on you helps me to envisage it on myself, I have the same issue with waists!

  • Jess Hoskins

    LOVE this dress

  • Mindy Roestenburg

    Nikki, you’ve done it again! I am loving this dress. I don’t think I would have really thought of buying it from the model photo but once I see it on you it makes it seem so much more wearable. I really like the placement of the print and I think that colour looks very me. I had been scouring the internet over the weekend looking at new season collections trying to decide on something to wear to a christening in Brisbane on 8th September. You may have delivered me the answer this morning. Surely with that kind of versatility it makes it worth the investment. Those spring cardigans look great too. I think Maiocchi will definitely be added to my favourite labels. The majority of their styles look like they would work on my shape.

    • They most certainly would work with your shape Mindy and provide a great alternative for you as things heat up with the change of seasons!

  • Lisa Mckenzie

    Agreed totally I love dresses they are my favourite garment in my wardrobe,and like you I have multiple wardrobe personalities .I love this dress on you and the pattern is lovely! I do like versatile pieces as well.Nice dress Nikki and your pineapple bracelet looks lovely too BTW.

    • Thanks Lisa, I’m told pineapples are a good luck symbol, so I’ll keep collecting!

  • Jan Mackenzie

    Hi Nikki, firstly let me say that I LOVE your blog. We have similar taste in fashion but you have the nack of ” putting things together” that I don’t have. Since recently discovering your blog ,my credit card has had a bit of a workout as I have purchased the following items, the Noosa Amsterdam cuff, the orange and grey oversized Sportscraft knits, a maxi skirt ( from cotton on), very similar to the one you paired with the chambray shirt, the I Love Lola gold leather necklace, the Embody Denim digi print dress which sadly I had to return as it was a little bit too big , and I am about to buy the two turquoise bangles .
    I have long been a fan of Metalicus, it’s my winter wardrobe. Thank you for your inspiration! Jan xx

    • Oh Jan, I’m really glad you shared that with me here and that you’ve found inspiration from my wardrobe choices!