Fashion's Invisible Woman

Am I fashion’s Invisible Woman?

Nikki ParkinsonFashion, Life 182 Comments

It’s a few weeks until my next birthday. It’s not a milestone birthday, more a tipping point birthday … tipping me down the slope closer to the next birthday ending in “0”.

I have no problem with the number and I have no problem with the celebration factor that goes alongside being a birthday girl. I am a Gemini after all.

What I have a problem with is the way with each advancing year, the fashion industry – the industry that I’ve known and loved since my first pay check as a 15-year-old – seemingly likes me less.

Not me personally, except for that label whose designer chased me to work with them last year but then this year dropped me like a sack of (old!) potatoes in favour of a new marketing strategy that included sweet young things. Don’t get me wrong, I have nothing against sweet young things. I just find it strange that the apparent demographic of the target customer for this label has done a complete about turn and is ignoring the very people who buy their product.

Did I feel a little bit rejected? Damn straight. I’m only human. An ageing human but human all the same.

Fashion's Invisible Woman

More than rejection it made me really open my eyes to all the similar messages that are around me – and possibly you – everyday. In media, on television, at the movies, on my bloody Instagram feed.

I feel like fashion’s Invisible Woman, walking around seemingly under a Harry Potter Cloak of Invisibility.

If it’s about fashion, it’s about youth.

I realise that young women have to get up and get dressed everyday but so do I … and so do you.

Why are we not marketed to in the same way?

Why if we want to get some idea about how to adopt and translate trends for our wardrobe that we have to look at a glamazon barely in her 20s as inspiration?

Inspiration, my middle-aged butt.

What fashion marketers seem to forget is that there is no magical age when we simply give up and don’t care about what we wear and how we look. Truth be told if we’ve ever given two hoots about our wardrobe, we don’t plan on ever giving up.

What’s more, we are now more likely to have the money to indulge our fashion whims.

We are more sure of who we are, less likely to follow the pack, instead applauding loudly anyone who stands out from it.

And that’s how it should be. Style does not come with a use-by-date.

Whenever I’m asked in an interview who influences or inspires my style, I know the interviewer is expecting me to say some Hollywood star (past or present) but, in all honesty, my style inspiration comes from the women around me.

My girlfriends range in age from their late 20s through to 60s. Each of them has incredible personal style, incorporating a wardrobe uniquely their own. Their clothes reflect who they are and they exude confidence accordingly.

In my perfect fashion world vision, more labels and stores would incorporate “real” women like my girlfriends into their marketing campaigns.

I’m not talking just about size here because I believe ALL women are real. I’m talking about everyday women – like you, like me, like your sister, like your girlfriend, like your mum – wearing the clothes we’d like to buy but just can’t visualise ourselves wearing.

It’s the very reason I started The Model and Me posts – not because I think I look better than a model – more that I’m offering alternative. I challenge labels and stores to take the same initiative and photograph each of their designs on a range of sizes and ages.

When I see super expensive gowns and accessories being modelled on young girls, I shake my head like the nana I’m clearly expected to be. It scares me that they are being marketed to young women, of whom few would be able to actually afford such a piece.

Imagine … just imagine … the potential if the fashion industry really started looking beyond its perfect bubble.

The designers and the store buyers may just find that we – their brands’ potential customers – are not so invisible after all.

Do you feel like an invisible woman when it comes to fashion? At what age did you find that fashion marketing was no longer relevant to you? Where do you now get your ideas and inspiration?

Comments 182

  1. Thank you for this. This issue became very clear to me recently when my niece who models was recruited for a bridal magazine shoot. She’s 15.
    I can no longer look at bridal magazines quite the same way. Surely, surely there should be some kind of a standard. 15-year-olds aren’t allowed to get married, so why would we want brides to aspire to look 15??

    1. Oh dear, that’s really not good, is it? I know that 15YOs can be made up to look older than they are but that’s not the point. Why not show gowns on the age of women who are likely to be buying them?!

  2. Perhaps inspiration for a new and successful clothing line? I can see it now The Invisible Women, clothes suited to you that younger women will be jealous of. 😉

  3. The way women over a ‘certain age’ are treated not only by the fashion marketers but by the staff in the stores is the main reason why I started playing around with vintage silhouettes back in 2007. The post Christmas sales always start just before my birthday, so I indulged with the biggest shopping spree in years & came home with multiple separates. All of which create a classic A-line shape. Since then anything that gets added to my wardrobe must fit this style or is a vintage piece. It’s only been in the last year that I have purchased less & less modern clothing & more vintage pieces. I can envisage a time when everything in my wardrobe will be either vintage or made by myself or my dressmaker to perpetuate that look & the only modern pieces will be my underwear!

  4. The focus on youth in fashion is over the top. Everyone can look good! I’m in the main demographic for fashion and I dislike the large majority of what I see in shops. I don’t actually know where I get my ideas from – half the time I just dress in whatever is closest to me and clean 🙂 I think the biggest inspirations to me in recent years has been Intimo clothing because the same pieces are easy to restyle for different looks & body types.

  5. The obsession with youth equals fashion turned me off reading fashion magazines years ago. It didn’t resonate with me, especially seeing teenage girls in outfits that cost thousands of dollars.

    Since I hit my 30’s I found shopping more and more difficult. I’m no longer a teenager who wants wears cut off denim shorts or skirts so short they could be a belt, but it seems the alternative is nanna style frump. It’s beyond frustrating. Thank God a few years ago I discovered a brand that fit my style perfectly, but every now and again I’d like to be able to shop elsewhere, but it seems almost impossible.

    Whatever entrepreneur is smart enough to latch on to this massive gap in the fashion market will make millions!!

  6. Nikki well said and I feel your pain sister. It is time that fashion took a hard look at itself and made us feel like we have been relegated to the elastic pants section.of the fashion universe. It is for precisely the reasons you have outline that a growing number of older style savvy women with $ are going online to blogs like yours to find images of real women wearing stylish clothes … Not to the vapid magazines aimed firmly at a younger demographic. Their loss I say and keep writing your wonderful blog.

  7. Aw Nikki I have to say that I haven’t ever really followed fashion as such, I’ve always preferred class and style with a bit of glamour, seeking stylish pieces that can last a few years. Fashion as portrayed in most glossy mags is just so unrealistic and impractical for my (and everyone’s I know) lifestyle. I just cannot ever imagine waltzing down the main street of this town with my boobs hanging out or 10 inch heels (after walking over the mud and gravel in the driveway!) I am certainly not on the red carpet week after week, nor is maintaining my body my everyday job, like those red carpet peeps! I have another real job that takes up that 8 hours a day that the movie stars and fashionistas in the social pages spend on exercising and primping and preening. They’re less than one percent of the population and Not real girls at all! I don’t feel invisible, but don’t always feel catered to, NEVER HAVE. I am quite a good seamstress and have spent most of my life making my own clothes (wedding dress, bridesmaids and flowergirl’s included!) I only really stopped making most of my own clothes in the last 5 years when embellishments have become so readily available on clothes, plus I just think that clothes have become quite reasonably priced as compared to the cost of the fabrics and my time to make them- or I have more spending money (and less time) perhaps! I don’t have the figure that I can buy anything off the rack and it look wonderful on me. I have to search hard! And I turn to YOU and some of the sites you recommend as sources of gear to find inspiration and ideas. YOU know what the real girl wants!

  8. I’ve never seen myself in fashion magazines or in new season releases. I was never represented. I’ve always been too big. A 5’9″ 12 year old finds herself in that position often, mind you. So yes, invisible. I’m hearing you old girl {ha! too cheeky?}.

    Maxabella said it below, give me the good stuff, I know I’d rock that. And I DO when I can buy it. That’s why I blog. To reduce not only my invisibility levels but the levels of those girls who’ve always been too big to be ‘standard’. AND to give a platform to those brands who are embracing the diversity of woman.

    And being passed over, I’ve had that myself recently and it does sting. There was a brand who strung me along {for lack of a better way to describe it} for over 6 months before opting to go another way. I’ll be interested to see what that ‘other way’ is when the campaign comes out. Until then, I’ll just sit here with my sour grapes. 😉

    1. Not cheeky at all … you do a great job as an ambassador for reducing invisibility levels out there. Yes, it was when I saw the “new strategy” that I just shook my head. Spit out those sour grapes now … better to indulge in chocolate x

  9. Yeah, I’m over it too. Unsubscribing from Marie Claire this year. The photos are fun but total fantasy. I love your realistic model and me section. Just bought my second item as modelled by you 🙂

  10. I love this post and completely agree with you, Nikki. And it’s raised TEN FOLD for women like me who don’t fit ANY of the ‘standard’ sizing. Drives me nuts when all they offer me are tent dresses or daggy prints. I mean, sheesh, have you met me? I want the good stuff and I know I’d look great in it !!! x

  11. Wonderful post and I’m with you. I’m in my early 40’s, full time working mum of 1 very energetic almost 3 year old girl, a size 18, live in a regional area about 2 hours south of Sydney and have a very modest budget. If I could pull it off I’d wear pencil skirts and knit tops or sof blouses … but that look is long past suiting me given my current shape. I don’t have much time to shop, come home empty handed or disappointed on the rare times I actually buy something that kind of fits, but I don’t love. I’ve tried online shopping but can’t find sites I love and don’t have hours and hours to spend looking. I have to wear a ‘uniform’ for work – black/navy suit & white shirt – and can rarely find things I like that fit this requirement. My weekend look has slumped into ill fitting jeans & t-shirts. I’m over it and really trying hard to pull myself out of the slump by going through your unlock your style in 14 days posts which is when I first came across your blog … wish me luck!

    1. OMG Fiona, we need to be friends! I love pencil skirts and I currently wear a size 20/22. Feel free to get in touch {I’m suger coat it on most platforms} if you want any tips on where to buy specific things etc. Good luck with the unlock your style challenge. You’ll do great!

      Hope this is okay Nikki, I just KNOW I can be a huge support here. 😀

    2. Hi Fiona, I’m a size 24, aged 43 and wear pencil skirts and knit tops 🙂 And I don’t have much of a budget either… perhaps there are other stores that you try, and definately look at Sugar’s blog. I used to love jeans on weekends but I can’t wear them now due to surgery I had, so it’s leggings for me which I glam up with cool tops, boots or heals, and great jewellery (but not expensive). You sound amazing… but maybe you need a friend to shop with who will go different places with you and help you find that confidence you’re hiding at the back of the wardrobe. All the best! Lol, don’t worry about the photo posted, it was for an 80’s party!

  12. I love your perfect fashion world vision where “more labels and stores would incorporate “real” women like my girlfriends into their marketing campaigns.”

    I find it offensive, absurd and patronising that fashion labels promote their clothes using very young models, who most likely would not choose to wear the clothes they are modelling.

    While I appreciate that fashion designers are artists, I don’t buy the arrogance and elitism of the fashion industry. There is also a gobsmacking disconnect between the art of high fashion and what is produced en-masse for women to buy. This is about commerce not art. Surely. Like many other women, I have more money to spend on fashion now in my 40s than I have ever had before. Fashion marketers don’t seem to have jagged onto that yet.

    I think there are some societal changes ahead that the fashion industry should find confronting. Baby boomers are retiring and spending less on spoiling their children; the tide is turning against label/brand/logo consciousness (thank heavens!); recent stats that say young people are less likely to use credit and more likely to tighten their spending etc.

    I think the disillusionment with mainstream fashion marketing is why people turn to alternative, more authentic, sources of advice. A personal stylist or a blog like yours. Less about smoke and mirrors and more about real life and real bodies.

    Great post Nikki – maintain your rage, this needs to change.
    p.s I think I’m the age that you may be about to turn. It’s scary, but ok 😉

  13. Hi Ladies, I am 65 but I am regularly told I do not look it. (Yes I know everyone thinks that.) I do not feel old and have no intention of looking like a frump. Living on a small acreage and going to the gym keep me strong enough to (hopefully) keep up with my grandsons. What I find most frustrating is that most stores carry stock that screams “this year” and is designed for 16 year old girls. I am size 12/14, tall for my generation and curvy. Fleecy tops are not what I want, but I also don’t need business clothes since I retired. I am definitely one of the invisible. (Actually I often feel invisible when I am waiting to be served at a register, but that’s a story for another time I guess.)

  14. I suspect we just can’t win no matter what we do. I’m turning thirty in a month or two and, while I still like to kid myself that I’m hip and edgy and dress in my Paddington best, I had to accept that I became invisible the moment I officially became plus sized. It seems that no matter what you do, who you are or what you look like, the hallowed gates of the rag trade are forever closed.

    Sigh. As my girlfriends (and dude friends) like to say, ‘I love fashion but it doesn’t love me’.

  15. Totally agree – great post. The number of times I’ve walked around major shops with money in my purse looking for something that didn’t make me look like either Jodie Foster in Taxi Driver or much, much older than I am, and I always came home empty handed. The assistants aren’t helpful or ignore you and the thumping dof dof music! Yikes! We are a big chunk of the market, cashed up, yet ignored – how do we get your attention retailers?

  16. ” insert round of applause” from the real woman of Aus… There’s an advertiser on your page who uses a size 12 woman with ‘shape’ to model their clothes… Makes it so much easier to visualise the fit. Maybe we all need to start telling the companies what we think… Your followers are many Nikki, we could start making a difference…

    1. I think if we all did that it could generate change and I think change will come from smaller online stores like those who support this blog. They are closely aligned with their customers and what they want.

  17. Agree totally. I’ve felt completely invisible in fashionable shops for years (now 47) and every time I try to wear something different, I have a 14 yr old daughter that gives me ‘that’ look. Maybe we should start our own ‘mature but not dead yet’ label!

  18. This might sound strange but I feel invisible when trying to buy undies! Not so much because of my age but because of my size/weight/shape. I don’t want, nor can I, wear hipster skimpy knickers but I don’t want granny ones either! I find it so hard to buy nice, comfy, flattering knickers.

  19. I, like you, get my inspiration from the women around me. My mum taught me about colours and textures and quality. My friends taught me about simplicity. YOU have taught me to be more bold. You have taught me to take what I have learnt and to share it with others. I love LOVE LOVE that bloggers are out there sharing what real, everyday people are wearing and how they are bringing in retro and vintage and cutting edge to look uber cool and uber stylish.

    I am Dutch. I have a Dutch butt. One that just doesn’t fit into an average pair of jeans/trousers. Finding a pair of jeans that looks fabulous on me means I have to be in peak condition and near a size 10 (which means I can wear a 12). I learnt this very early on, as a teenager. But, I also learnt that I have a great silhouette and I should use it, so I go for shape and cut. Learning about body shapes, styles and colours has saved me hours and hours of shopping time. I am quick, efficient and manage to find things just right for me.

    I am going to go on a tangent here and bring in the cosmetics industry into this debate. I have acne and chicken pox scaring on my face. Beauticians have forever wanted to ‘fix’ my skin. They see it as flawed. I have had extensive laser surgery to resurface my skin and have been under the guidance of a skin specialist. There are still scars, but a lot less obvious and my skin is no longer having big breakouts. I love that she does not see my skin as ‘bad’ skin, just skin. I wonder if there will come a time when cosmetics companies use models with ‘real’ skin in their campaigns? Years ago, Bennetton used an image of a girl who had chicken pox scars, they put a massive poster of her up in Oxford Circus London. It was beautiful.

    Great post. Obviously struck a nerve out there. Yay you!

  20. Yaaahyyaaaahaayaaa! Great Post! As a 50+ lady I find it harder and harder to find fashionable, yet comfortable, clothes. Kudos to the likes of companies like NYDJ that have made it easier. I love your Model and Me posts and would love to see more of them.

  21. Great post Nikki and one that has struck a chord with so many. Maintain the rage! Kudos to Karen Walker (the NZ designer) whose recent eyewear collection featured older women as models She worked in partnership with Ari Seth Cohen who (in his own words) “roams the streets of New York looking for the most stylish and creative older folks”. His blog (and book) Advanced Style “offers proof from the wise and silver-haired set that personal style advances with age”

  22. Nikki, your blog is my daily inspiration over tea and toast before deciding what to wear. I loved your article this morning. That label, the one that dumped you, is crazy! Their loss! Your positive approach to style and self-image is not only healthy, it’s necessary. I went shopping with a friend at the weekend. She laughed at me as I stood OUTSIDE stores waiting for her, just knowing that THAT store and THIS store would have nothing for me. Why bother feeling fat, old and tired when I know what I want? Bring on more Model and Me posts, please. Keep up the great work.

  23. I bang on about the site modcloth all the time but it is for this reason. They have the greatest marketing, they have recently launched their plus sized offerings and along with models in both size realms they use their staff in pics and on the site encourage the sharing of buyer pictures as well. They work with bloggers worldwide and have a huge social media presence. And although they are more geared to the under 40 market if you like the retro type of looks and buying online they are a great alternative

  24. Great, great post Nikki! My inspiration is definitely people I know or see around. My aunt is amazing with her wardrobe. Completely fearless and owns the best wardrobe I have ever seen. Because of her, I will wear whatever I like, because I like it and want to. Rachel x

  25. Nikki, it’s not just age, it is size that renders us invisible too.

    There has been a huge surge in “curvy” fashion (I loathe that term for plus size though – I’m very curvy but I’m a size 10-12. I find it extremely alienating that curvy has been appropriated by what I would term plus size – but I’m off topic!) to the point that it is not difficult to find images of women who look like your shape and size if you’re a plus size woman on shopping websites and catalogues. They’re even wearing nice clothes!

    I just wish the capital F Fashion Mags would feature plus size models with clothes on. Putting (admittedly gorgeous) naked women in your annual Body Image issue doesn’t really aid the cause, in my opinion.

    If you’re a tall and thin woman, you can find loads of images representative of yourself too. Duh. Obvs.

    But if you’re a “normal” (average / usual / standard) woman, ie, average height, size 10-14, not perfectly proportioned, you’re going to find it incredibly hard to find images representative of yourself in the fashion media.

    I’ve been invisible for years before I hit the age of invisibility!

  26. Nikki, I’m turning 40 this year and I understand where you’re coming from. I’m too old for many stores (just the music makes me not want to shop there!) yet way too young for some other stores.

    The stores are there, the clothes are there but you have to be a dedicated hunter and gatherer to find them. A lot of people just don’t have the time to do that.

    I recommend your Model and Me posts all the time when I’m talking about fashion to people. I think it is so fabulous and valuable to see what clothes look like on real people.

    I so wish I could look at magazines and adverts and catalogues where I can see women who look like me – women who can’t wear spaghetti straps because of their bra straps. Women who have had babies and have that little tummy. Women who aren’t perfectly in proportion.

    One thing that I would absolutely love to see when I’m doing online shopping is not just size S to L or 8 to 16 or whatever, but a size guide featuring Perfect for Apples. Got a tummy and boobs? Then this is for you!

    I was really disappointed when Trenery launched a few years ago – with very young, tall and thin models. Gorgeous girls, but it seemed an incongruous choice for a brand which was marketing itself as the perfect solution for the women who are talking to you in these 100+ comments. Epic fail.

    I’m still finding the odd piece in places like Sportsgirl and buying classic pieces from Sportscraft and EVERYTHING in between.

  27. I think, for me, reaching the ripe old age of 37, means that by large, I have already sussed out my angle when it comes to fashion. I know what I like and am confident enough to know whether I can pull it off. (or even get it off!) I can look at an editorial spread and pick the products that I could wear. I don’t need to be told by a pretty young thing what’s ‘on trend’ at the moment. however, the pretty young things DO. They are not in their groove yet. They need a little help. That’s my take on it! It’s a COMPLIMENT, gorgeous Nikki! XXX

    1. I think the big difference with you Jane is that you have an incredible eye for all things style which has enabled you to find your own angle on fashion – and nail it! Most women – myself included – take a lot longer and are looking for visual cues to help us change it up or get out of a rut.

  28. After 17 years together my ex husband left my daughter & I & has subsequently repartnered with a much younger woman (& about to be a dad again)… I wallowed.. for quite a while. My youth & what I perceived as my ‘beauty’ was well & truly fading. And I kept comparing myself to the younger, thinner replacement. No longer a size 10, copious amounts of grey hair hidden under DIY colouring, fading eye sight… yadda yadda, I hid my flaws & black clothing became my go to wardrobe. And it became my salvation.

    I knew how much I loved a good LBD.. & figured a whole ot of other women did too. So I am throwing ALL my savings into starting my own online business. The aim is to create the perfect LBD, flattering for every woman, REAL women, regardless of age or body shape. After 2 years of development I am nearing the finish line.. it is equal parts exciting & terrifying but these posts & responses help me realise it might just work. Fingers crossed

    1. And might I add…. to whomever ‘dropped’ you..crazy! I know who that target audience is & when I am up & running I would love you to show everyone how to style & rock any one of my LBD’s in all sorts of ways.

  29. Hear hear. Could not have said it better myself Nikki. And like you say, we women over 40 actually have a little bit of $ and nothing suitable (fashion wise) to spend it on – is it any wonder we go gaga over shoes & bags & jewellery instead?!

  30. Well done Nikki, a real gutsy post with bags of feeling. I’m not sure if any males have waded intot this one yet but I’ll have a go. As a man I hate my wife flicking through the magazines that as you say are idealisitic in their imagery to say the least (I’m not sure whose ideals?), it’s an age old argument but its so unhealthy to have the impssible sold to you as beautiful. My wife actually works for a design agency that retouch photos for these types of mags and she is disgusted by some of the demands of her clients towards fixing the photos. This is where blogs like yours make a real positive difference to real people. Bravo!

  31. 1000% agree with you, Nikki. I’m 48 and in 2011 returned to being an employee after running a business from home. I now have the need and the $$ to indulge. However, after so long out of the shops I really had no idea where to go or what to buy. Why should it be so difficult? I have $$ to spend! Unless you’re in your 20’s and super skinny, or quite a bit older and matronly, it feels like you have nowhere to go. Our local Westfield advertised stylists so I went to them for help. They took me into shops that I had wandered into previously but never received any help from (funnily enough, when with a stylist they were all over me like a rash…That alone cheesed me off!). I was plonked squarely into the boring corporate category but it was enough of a start to get me going. Through your website I was able to find my own style, and because I find it difficult to get the time to shop now finding your website was a godsend. i LOVE your Model and Me posts and I’ve gone back and looked at many of your previous ones. Shops that I now frequent are many that you have mentioned: Seed, Trenery, Motto, Sequins and Sand, Country Road… Staff in these shops have built a relationship with me and go the extra mile to help (hope one of them is not the designer who’s dropped you!). Whoever dumped you was stupid…!! xx

    1. Oh, I’m so so glad that many of the stores I feature here have been incredibly useful to you and that you’ve been able to build on the base from the stylist. The dress is by Leona Edmiston and I find many a frock via her store!

  32. hoo bloody rah

    enjoyed reading the comments – we are women with buying power, for me this is the first time for a long time I can drop money on something if I want to and if it were marketed to me correctly I’d be doing it a whole lot more….

    excellent post and why blogging is changing things so many things xx

  33. Oh Nikki, what a truthful and very powerful post! Thank you! As another blossoming middle aged woman! (who may share a birthday with you – I”m the 30 May!) I look at what fashion is out there and I wonder do they think we all aspire to be that 20 ish girl with model looks and the same size? I used to be like that, I will say that I loved how I looked, but after three kids and now about to turn 46, I have definately aged. NOT that it means I have to dress old and without style, I do try, but when my 12 year old daughter tells me that I am dressing old and boring because she is seeing what she is seeing in media and in stores, what hope do I have? And I do think when you are older you are braver in doing your own thing and not following the herd, I think that can be attributed to more than fashion actually, it’s more life experience x Michelle

  34. Powerful blog Nikki. I couldnt agree more but as a business owner who is about to launch my own underwear label in Australia, while I would absolutely love to use my sister, my mother or my cousin unfortunately many of them have real jobs. Firstly, this means they dont have time to participate in my photoshoot and I am not prepared to pay additional wages to hold it on a weekend (well not yet anyway). Secondly, not many of them are keen on modelling a thong piece. On the positive side I have managed to find a friend of a friend to be my pregnant model and the other model I am using is in her 30s and is only amateur so I would say represents the average person more so.
    While I may have to use some models, I will be committing to showing only their true bodes so no photo shopping on their body parts.

    1. I understand as a new business you may not have the budget for showing a range of different sized and aged models in your garments but other more-established businesses could. The return would be worth the investment as what I’ve learned is that most people are visual people – the learn by looking – and when they can see themselves in a garment, they are less likely to try it on and buy. Good luck with your venture … can’t wait to see how it unfolds.

  35. GO NIKKI…..about time someone stood up and spoke with such passion against the fashion industry! What are they thinking? In my early days I used to make all my own clothes so I could have the “London look”, and as I became more affluent I gave up sewing and started buying ‘high end’ clothing. Now I am in the more mature age group and cannot afford those sorts of prices I have been forced to fall back on my old sewing skills. I now have the best of both worlds and can adapt patterns to suit my age group without appearing dowdy. There’s a fantastic new (2yrs old?) pattern company started by a girl called Chloe in Melbourne called Stylearc. Her patterns are on trend and taken from RTW styles. Perhaps it is time for us all to bring our sewing machines out of mothballs and protest!

    1. Perhaps it is Denny – I’m going to look up Chloe. There’s been a resurgence in all things like sewing, knitting etc so I can see it happening. I used to sew a lot too but was using my step-mum’s machine. When I moved out of home for my first job at 20, I didn’t think to buy a machine to take with!

      1. These patterns are fantastic and sewing my own ponte pants from Stylearc patterns were the only way I could get a good fit for my height and they were made in just over an hour.

  36. Nikki, I agree. Once I hit 30y.o., I started to find everything too young or too edgy for my classic, conservative taste. Added to this has been the constant problem of fit for my body shape – small waist, wide hips – a pear-ish hourglass if you will. I hope you don’t mind me mentioning on your blog – as a remedy to these ‘challenges’ I’ve created a label that is now available online ( We are focused on office wear – but given the overwhelming response to the question you posed, I can see we need to expand into other areas as soon as possible! I’d like to see lots of changes across the industry – I’d like to be able to find models with different body shapes, older models, and I’d like more choice in clothing options for women on the other side of 25, and for body shapes other than the column! I am hoping our label can be part of the solution. BTW, I love your work!

    1. Would love your label to be part of the solution Eula … your model is a size 8 (I know because I’ve worked with her before). Even featuring a size 10 and 14 as well would help get that message across. I know this all costs more money but I truly believe it can help sell more clothes as I’ve witnessed it here with the clothes I blog about.

  37. I’m approaching 40 and feel the last seven years have been the hardest to find ‘style’. Whether it was me going from 20’s to 30’s or having children, or just that there is no market out there for this age group. I don’t know. Both probably. I must say, Birdsnest has been a god send for me. Being able to see styled outfits that suit a variety of ages including 30+ helps me tremendously!

    1. I think it’s both – into 30s and kids – we do change too and you look around and no-one’s interested in selling to you, well seemingly not. I agree with Birdsnest – they do a great job online of showing how outfit can be styled.

  38. I’m turning 49 next week, fellow Gemini, and even though that’s the number, I certainly don’t feel “old”, so why would I want to dress like a nanna?? I’m so over the teenaged shop assistants ignoring me…..seriously who do they think contributes to their wages?
    Thanks for putting this out there Nikki, let’s hope the brands take notice.

  39. Nikki, I LOVE this. One thing stood out to me- ‘We are more sure of who we are’. I completely agree with this- in my twenties I had no idea how to dress for my body shape and was afraid to take risks. Now? In my thirties I know what works for me and I’m not afraid to play with fashion. Thanks for writing this xx

  40. Yeah – I got sick of being marketed to by airbrushed 12 year olds years ago. I tuned out in my early 20s! It’s all bullshit, and at least now I wear what I like and feel fabulous doing so!

  41. I think it’s just another symptom of our general obsession with youth – the beauty industry sells every potion possible to halt and reverse the aging process (too bad none of them achieve this miracle goal) and the fashion industry is right there with them, holding up youth and pre-pubescent bodies as the epitome of beauty..

    I could get all feminist ranty, but I do wonder if it’s coincidental that the image of the young, naive docile pretty young thing is trumpeted as what we should all aspire to, rather than an older, wiser, more mature woman, confident in her body and in her opinions?

    I too am not really one for “celebrity icons” but when forced to name some I usually think of people like Helen Mirren and Judy Dench – older women who are still fashionable and gorgeous, graciously showing their age, rocking those wrinkles and their changing bodies.. that’s the kind of fashion icon I’d like to see promoted… 🙂

    1. I think that’s definitely a big part of it Omega – the celebration of youth full-stop. With those celebrity icons, yes, agree but they are women in their 60s. Where are the celebs rocking wrinkles and bodies in their 30s, 40s and 50s? It’s like a no-go zone.

  42. Nikki you leave this 33 to for dust in the style & fashion stakes! I find you totally visible & inspirational. X

  43. I really enjoy your Model & Me posts Nikki because it makes the clothes more ‘real’ and accessible. It makes me cringe when I see some of the models used to reach me (a woman in my late 30’s). I can’t realte to them AT ALL

  44. This is such a fantastic post, no wonder it has over 50 responses already – we all can relate in some way.

    After reading so many stories here of sales assistants in retail stores being rude or dismissive to customers (you know, those pesky people whose purchases pay their wages!) it’s no wonder retail is doing it tough at the moment. The SA’s are turning away potential purchasers!!! Who tells these SA’s that it is ok to tell a customer that there is nothing for them in ‘their size’? That’s outrageous.

    Don’t the store owners and designers realise that they should invest in properly chosen and trained staff? Put them all on commission – then you might see some actual customer service.

  45. Brave, Nikki! So well said. Since having kids and developing a signature “Mummy Tummy” I find it hard to find clothes that I’m comfortable to wear without getting that ‘Mumsy’ look. All the fashion marketing tells me that I’m old and undesirable because I don’t have a teen figure anymore. It’s not encouraging at all!

  46. Is it just me or does anyone else in the 35+ category find it hard to find styles that suit the age we’re in. It seems fashion is designed for the 18-30 year olds or for the elderly (ie 75+). I’m not ready for a twin set but I’m not into leather mini’s that come just below my butt anymore either (especially since my butt decided to let gravity win and fall down the back of my legs!).

  47. Great Post Nikki! i too feel invisible as a 30 year old size 16-18 with a market that seems to think that because I am a little larger I want to walk around in a Black hessian sack with no shape or style 🙁 Or that it seems to cost an extra $100 for that tad more material.. so apparently because I am a little larger I have to pay top dollar to walk around looking like I shop in the moo moo section of dimmeys 🙁

    1. Oh Simone – just mentioned below how ridiculous this is – yes, a certain size puts us in a new level of invisibility too. Thankfully, online is opening up more options that are less of the nana-styles of past. There’s still a long way to go though.

  48. I’m only 33 and I already feel like it’s not being marketed to me. Only 19-year-olds who go music festivals. I find it very difficult to find clothes I like anywhere 🙁

    1. Same! I’m 33 too and get so disheartened walking into Westfield Carindale – it’s all Dotty, Forever young – so many teen to twenties shops and then the shops that do cater for women in their 30’s+ are super expensive – it’s so disheartening to feel past your best fasion wise at only 33!

      1. It’s crazy! You really have to sort and scan through racks in different stores to find individual pieces that work for you – that’s why online is becoming so popular – it can take the time factor out of the mission.

  49. thank you Nikki, I’ve been thinking it was just me! I’ve changed my style a lot in the last 12 months. My non style mummy frump is evolving. I went from corporate to pregnant to frump, still wearing maternity clothes or what ever the hell sill fitted. Now settling into a creative role, working for myself and so far from my former corporate life I can wear what I want, comfort and style is my focus. I’ve found brands that suit my style, but of course they don’t cater for my buxom size 22 frame. Now to get plus size designers to look at Bassike and Gorman for inspiration. I do not want to wear the clothing elderly retiree women are wearing, I’m 37 with a 3.5 year old.

    1. No, and you shouldn’t have to. That’s a whole extension to this post isn’t it? Why should a certain size immediately put you in an “older” age bracket with your clothes. There have been improvements in recent years but it takes a lot of searching to find what will work.

  50. such a good post!!!!! It is funny that we have much more money to spend than younger girls AND more money per item – the older I get the more I spend on a good cardigan or jeans or dress. These days I tend to shop at the same stores where I am treated really well, know my size (a bit more generous where I need it to be generous) and where I can still be on trend/ in season but not too young for my age.
    I really hope this post leads to you working with a much better brand than the other one. Their loss! their big loss!

    1. Plenty of other brands where that one came from Corrie – was just funny because they sought me out as my readership was such a great fit! And yes, I agree, I stick to the labels that I know will generally work for my shape.

  51. I hear you! But we have been hearing this for a long time and nothing seems to change- come someone in the fashion or marketing industry explain why? Is it really just because clothes look better on a clothes hanger type body? Do fashion companies really not realize that those with the cash to spend find no inspiration at all from the very young and very slim, often wearing clothes that are not very appropriate for their lives

    Can’t tell you how often I have tried on something because I saw someone of a similar age and/or size trying it on in-store. And I’ve had others ask to try on something that I was trying on, as well.

    I have a relationship with a few stores where the SAs know what I like and call me when they have anything come in that they think I’ll like. This makes for efficient shopping for me and a loyal customer for these stores. Yes, I spend a bucket load of $ in these stores, so it is more than worth their while to make those calls. One is a small independent boutique and the other is owned by an Australian designer, but do not all stores rely on sales to stay in business?

    1. Yes, last I looked, stores and labels needed sales to stay in business! Imagine the business they could make if they emulated that which you receive in the stores you’ve mentioned – in store – and in marketing campaigns. Particularly as we’re so inclined to browse online these days.

  52. So much to say, thank you for the post Nikki and everyone commenting. It’s hard when the focus becomes family and you are out of the happening workforce for a while. Easy to lose your mojo when you’re got so much on your mind , hormones and change shape.!
    I think the difference is a lot of us have style as we get older and are not fashion slaves. I am now a loyal customer to certain brands, hello NYDJ, and have been lucky to befriend some lovely, stylish women in boutiques who help me discreetly. It costs $$$, I am in a position to do it now that I am older.
    But who are these marketers, ignorant blokes? Therein may lie the problem.

    1. Perhaps yes they are men; perhaps not. I think the fashion industry is holding on to something that it’s not. It’s not reserved for the young – and as you’ve found, as we do have the money, it is possible to find those boutiques that will help us. It’s just a shame that this ideal wasn’t more widely available to everyone.

  53. FANTASTIC POST! YES! I am in my thirties and have such a different body shape now than I did in my 20s. Already becoming so so hard to find suitable things. WHY ARE ALL DRESSES SO SHORT? Also reminds me of my poor mum’s nasty experience with, ahem, a particular chain store starting with P, who told her when she was looking at clothes “Oh we won’t have ANYTHING in YOUR size”. Mum is in her fifties and is a size 14-16 – such total ageism. Grrr…

  54. Such a pertinent post, Nikki. Too true! We are considered invisible as we age, and yet the baby boomer market especially is huge and has disposable income to spare on looking good and dressing stylishly. When I wrote the guest post for you “How not to be invisible after 50” i was feeling really invisible, and yet feeling more interested in clothes shopping than ever. My grown up daughter leads me to try things I might not otherwise, I have a little more cash as long as she doesn’t filch it off me, and we love our shopping trips, but yes, all the marketing is aimed at stick insects barely out of nappies. What a strange world we live in. My best style icon is my 84 year old mother, who keeps on buying clothes that look great on her despite the fact that she’s losing the energy to go out and party!

  55. Completely agree. I have been feeling this way since I have been in my 30s and constantly feel irritated when I see fashion for my demographic and older being modelled by people under 20. Like many of the other commentators, there was no way I could afford the fashion I buy now when I was 16 and yet I am not catered to. I love your model and me posts because it proves all women can wear fashion and make it look good, it doesn’t only look good when hung on a model with no body fat or curves. Keep up the good work.

  56. I walked into Portmans and the 12 year old shop assistant came over to tell me that nothing in that store would fit me! Mmmmm… not even the scarves I asked? Too bad I was looking for a present for a 21 year old. Oh well… no sale for you!! (said in a soup Nazi kinda way!). At the moment I am looking with my friend to get her the perfect mother of the bride outfit. There’s a definite “ageist” thing going on there too! As soon as you mention Mother of the Bride – out comes some “Granny” twinset suit. A huge glut in the market for 40+! And NO MY FRIEND WE ARE NOT INVISIBILE!!!! and guess what…. marketing people….. we have the time and the money to spend! More fool you! Vent over… thanks! Fiona. Perth.

  57. I walked into Just Jeans last week to buy Lee high waisted skinnies. The store was empty and there were 2 SAs present. I looked at the jeans wall and looked around for help and they both ignored me. Consequently i walked out. This is happening more and more in retail shops as I age. Thank God for the internet, it doesn’t know how old I am.

  58. I am struggling with my wardrobe. Coming to Australia and discovering a new world of shops has been hard. But the fact that everything seems to aimed at pencil thin 20 somethings is making it harder. I save up for the two brands that appeal to me. But it’s not a very adventurous way to shop is it? Great post Nikki.

    1. I don’t think you have to be adventurous. It’s knowing what works for you and makes you feel good in it. Make sure you subscribe to those labels via emails for specials etc. So easy to buy that way and save dollars.

  59. My daughter and I both love your blog and outlook – we are in our 30’s and late 50’s but both of us find it difficult to buy at times. Now that I have time and $$$ to spend the shops and shopping centres seem to concentrate on things for the thin and young. And they are empty of customers most of the time!!!

    So find yourself a few outfits (pictures of) and go to Vietnam for a holiday. While there get them made up for a fraction of the price and return home with a new wardrobe and a new outlook. I am also dusting off the sewing machine and starting to create my own !

    Keep up the great work Nikki – love it!!

  60. Hi Nikki ,I was just thinking about this the other day ,yes I have found it harder this year to find clothes that I like, I don’t give 2 hoots about age appropriate though you will never see me in leggings with short tops or denim undies and bum freezing dresses and skirts.What worries me the most is that the fashion industry is making us feel like we are old before our time,and if I wanted a gown or a dress for my son or daughters wedding what would I wear??? Good post to do BTW.(neither of them are planning a wedding yet but they both are planning to get engaged this year) I felt a bit funny when I turned 40 but this year the big 50 is looming and I know what I like but it is just not out there,and I don’t want to look muttony either ,the baby lambs get all the breaks ,maybe you should start a fashion label for all us “invisible” women ! I am so sorry the label dropped you because you are a stylish woman that always looks chic and it is their loss.I agree with you Nikki on the money subject we have the money to buy what we want and will spend money on a garment if we love it ,where my daughter will buy something cheap and then get a new one next year they have a throwaway mentality.
    I am so glad you brought up this subject it needs to be addressed ASAP,because most of the stylish women I see are in there 40s,50s and beyond they know the value of a good bag, shoes and nice knitwear and you won’t see many 20 somethings in cashmere or silk will you.We like quality clothing that lasts!
    PS>I am wearing my NYDJ grey jeans and thankyou they are the comfiest jeans I have ever owned ,also sorry for the rant it’s just a great post xx

    1. Oh yes, the Mother of the Bride or Groom outfits … that’s when we really know we’re pigeonholed, don’t we? I’ve done a post a while ago but it’s something that I should address from a formal wear perspective, maybe. Thanks for the idea. Love that you’re loving NYDJ. I’m in my black ones today!

      1. Your Welcome for the idea I think it is a good one! Yes am loving the NYDJ they are the first pair of jeans I have not had to tug at = LOVE!

  61. Even though I am only in my early 30’s I feel like I stepped over that line when I had children. Somewhere in the two years of being pregnant I became lost. I found myself walking around my local shopping centre on Saturday wondering if I looked ridiculous in what I was wearing because I was too old to be in that outfit. It is really hard to search through shops trying to unearth some pieces that might actually suit when you are also trying to manage a two year old and a three year old. I just wish that I had someone I knew who would be totally honest with me and tell me if I look ridiculous.

    1. It’s so, so easy to get “lost” when in the child-rearing years. Work kind of keeps us on track and then we have maternity and casual clothes in our wardrobe. We also change I think with each pregnancy (well I did) and so our old clothes don’t seem right anymore. And yes, trying to shop with toddlers is not conducive to finding your style. I think you’re doing very well Mindy – you’re focussed on it and it will happen x

  62. Your words are a breath of fresh air Nikki – I echo your thoughts to my friends on a daily basis.
    Fashion marketers really need to change their approach. A few years ago I worked for Monsoon (uk) and their target audience was the very people they alienated with their campaigns. The age range of my staff was teens to mid forties who all had to wear Monsoon (for some, not their first choice of label) as part of their contract, as did I. I encouraged them to all to ‘dress up and explore’ but most importantly to fly the Monsoon flag by being beautifully presented. We ended up being the top store because our customers liked our own individual style. What we wore sold out. We were ‘real women’ of all ages (and sizes) that focused on putting the customer first. Most of my days were spent outfit building and dressing clients that sometimes found themselves in a style rut and needed a helping hand to explore a new trend…

    The brand awareness platform you offer here is incredible. I love your Model and Me posts. I love that you are a font of knowledge in the crazy world of fashion and beauty for everyone of all ages 🙂

    1. Oh Bev, imagine your Monsoon store experience translated to every online fashion retailer? Where we really saw a mix of ages, shapes and styles all working the same label and designs? I think that would be a recipe for success!

  63. So relevant. I recently visited a store where I have previously dropped buckets of $ in the past. Because I can. Because I’m an age where I can. Not only was I ignored by the young silly assistant while she fawned over a young thing who didn’t buy in the end but she shouted across the store that I would probably need a size large. Incidentally, the size small I was trying on fit just fine. I could have gone down to the extra small. Never, never, never will I cross that threshold again.

  64. i love the idea of your model and me posts and totally agree with your point about showing fashion on a wide variety of bodies and ages.

  65. It’s the very reason age 30+ blogs have taken off so much. People need to see the clothes on an accessible woman. So in a sense, I feel invisible because brandsso often ignore my blog and the opportunity it presents to them. Frustrating! Like you, my inspiration comes from my beautiful friends and other blogs, including yours. We’re keeping it real. And if we keep it up, perhaps the industry will listen….eventually. Great article…love u for writing it xx

    1. Oh, yes … and I think we need more fashion blogs to evolve in this age group, to get that diversity and show brands the power of that collective readership – their target market. It’s crazy we are ignored! Keep up your awesome work. I read every day but don’t often comment as it’s about 11pm my time and I’m bed!

  66. Thank you Nikki for your post, it is so relevant! Women do become ‘invisible’ as they get older, especially when shopping, not just when looking for fashionable clothes (for instance, waiting to be served when standing next to someone younger, the server’s eyes automatically turn to the younger person!).

    Just wait till you’re turning 50, 60, and beyond! And as you say, it is not just a question of size either, but if you are a combination of a ‘larger’ size (16 and beyond) and older, it is often difficult when trying to buy something specific. Retailers miss out on huge market with dollars to spend, then complain that ‘times are difficult’, but then our market is quite small by comparison with the US and Europe.

    Buying a ‘professional wardrobe’ of good quality was always the biggest challenge, but I no longer need that now. Oh, and the same goes for nice underwear, gym/fitness clothes, and specific outdoors and travel outfits! And makeup!

    I love to dress fashionably and well, and over the years I have adapted by subscribing to retailers’ websites and buying pieces when on sale to build a wardrobe, rather than shopping for an ‘occasion’. I found this approach much more successful. And then there is always the internet to buy online from overseas, with its own inherent risks….

    1. Old Duck – thanks for being anything but! I like your strategy and it’s one that I embrace too. Just last week I ordered online a top that I probably wouldn’t have gone into the store to buy as I am not the demographic of the store. However, the top is perfect and I felt special receiving it. I too take advantage of email alerts on sales – most recently two Leona Edmiston dresses for $150 (less than the cost of one at full price).

  67. Hi Nicki, I’m like Shelley, enjoying fashion much, much more than I did in my 20’s, 30’s and 40’s, well I have another 6 months of my 40’s to go. Fashion labels are mad to overlook the 40 plus market as, if I may be so bold, we have the cash. Especially when the bulk of childraising expenses are over. Mine aren’t but one day!

    Getting fitter and happier with my body has made me want to embrace wearing clothes that I love and I spend a lot more now than I used to. It’s great! And I’m loyal to the brands I like.

  68. But you’re creating an antithesis to the Invisible Woman in your blog. Your wear beautiful clothes that transcend age. You put together outfits well. And you inspire women of all ages, shapes, income, colour and tastes to dress stylishly.
    While media and advertising may be making you feel left out, you’re including so many women in your little media empire here Nikki. 🙂

    1. Thanks Carly … doesn’t mean I don’t feel invisible to the marketers, Carly. I would like to see more diversity in fashion marketing – something that I think will only happen via blogs but hey, never say never.
      PS. Flattered that you think my one blog makes a little media empire!

  69. This is why we need blogs like yours – to guide us, so we mature stylishly. No pressure Nicki!
    PS. Where is that fabulous black and white dress from? Need!

  70. Being well into my 50’s and loving fashion far more now than in my youth, I’ve found some brands that suit me and my figure. Each season a new collection comes out and I browse through them knowing they have most probably referenced the styles and colors of the moment, so I can update without too much trouble. Hello Ping Pong and Jump! However this mothers day my youngest ( daughter aged 14) encouraged me into a beautiful red Tunic jumper
    , a much brighter color than I usually wear, and it looks terrific, so the young do keep you young I guess. I also have to say although I don’t always love the all the clothing at Blue Illusion they are fantastic at always showing their stuff on a middle aged model, and sometimes on their staff as well. At least it gives you a decent idea on what it might look like on a real person and not some young skinny Minnie! Should be more of it……

    1. Shelley, I love your strategy for updating your wardrobe with brands you know will work for you. Blue Illusion do a great job (some pieces are a bit old for me but at least appealing to their market). And I’ve noticed in Metalicus’ last campaign, they showed a mum and daughter. I love that. Teenage daughters can really be a great help, fashion wise (as Vicky said below too).

  71. I think there’s such a huge gap when it comes to how fashion is marketed to women. In my time I have worked at both Veronika Maine and Sportscraft. Both brands target women spanning from 35-65 (though I was 21 and loved many pieces, too). So many loyal customers used to comment that they wish the campaign models weren’t 16 year olds or even 28 year olds. One season it was a 14 year old model for Cue. The number of complaints we had from loyal customers in the Cue demographic (25-38 I think…) about how frustrated they were to see a barely pubescent girl wearing clothing they were meant to buy was astounding.

    Fashion marketers forget that when a woman sees campaigns that reflect her then she is more inclined to buy. It’s like doing basic lookbooks verse a lifestyle campaign. Invariably, the lifestyle campaign attracts better sales, at least in my experience. Because people could visualise themselves in the clothing.

    You would think in this market fashion labels would be wanting business from the people that actually have some cash i.e. women in their 40s and up.

    1. Hannah, I couldn’t agree more – and your first-hand account is true to what I would experience with styling clients. They could sell so more to their target demographic – it’s not like those labels are suddenly going to be of appeal to 19YOs.

      1. The even more frustrating thing to see was that they were even alienating younger women in my own age group. Both labels had stuff that could be styled for a young demographic as much as a more mature one – how nice would it be to see campaigns that featured both? Why restrict your market when you can have it all?

        With Cue and VM in particular, it was annoying to see them put clothes that do so much for curves only on the barely pubescent models that had none. Why not have a mix of women, in various age groups. I bet if some of these labels did this the impact on sales would be enormous simply because they’re going to appeal to such a wide range. A refreshing and honest campaign can go a long way in attracting and retaining customers. If it works for Dove, it should work in fashion, too.

          1. It’s true. Yay for me with my redundant additions to a conversation, haha! 🙂

            This is why I never pursued fashion when I worked in marketing. By the time I finished with study I was so sick of the fashion industry and the disconnect between marketing and what happened on the ground in retail that I was over it. Good for you for calling the industry out on it 🙂

            Someone needs to start a fashion PR agency with a focus on selling to ALL women and they can educate the labels on what they’re missing out on 🙂

  72. Nikki- you rock fashion.
    It the industry is all about the $$.
    It caters to and aims at a very narrow range of women.
    Style is a much more relevant thing which you rock even more xx

    1. Thanks so much – I know what I like which isn’t always everyone’s cup of tea but that would be boring if we all like the same things. The industry is all about $$ which baffles me even more why they don’t actively seek ours!

  73. Even in my early 30’s (just!) I feel fashion marketers just don’t get it. I guess a lot of designers don’t either. I love the inspiration you bring in your Model & Me and outfit posts … That real life perspective is exactly what appeals to me. It is a shame Nicki that designer went with another strategy … I think that is a big mistake on their part.

  74. This obsession with extreme youth for marketing to women has been going on for a long time. Will it ever change? A girl from my class at school was in a TV ad for Ponds moisturizer once. Her line was ‘I don’t mind looking younger!’ We were 21. How much younger did Ponds want her to look? Foetal? It has only been in the past few years (late 40s) that I have become interested in clothes and cosmetics. Not sure why it has taken me so long, especially as I have hung around with a few of the fashionista set in my time. I just didn’t like 70s or 80s fashion; the 90s and 00s I had children and worked and was too busy to cope with much more than jeans & a tee shirt. I think it has been access to the internet and blogs that has allowed this dormant interest to flourish, plus the disposable income to indulge it. Fashion magazines are full of advertisements and infomercials, & weirdly photographed, overpriced, impractical and often ugly clothes hanging off sticks. I don’t waste my money on them.

  75. Hi fellow Gemini! Also I past that scary birthday mark last year, wasnt so bad as everyone beats it up to be. I just thought of myself like a fine wine and only getting better with age.

    Regarding the fashion inspiration thing, I’ve learnt to look in different places. I no longer buy magazines, I dont find them relevant any more and besides that they dont contain any guidelines for me for my day in day out wardrobe. I think there is something for everyone out there, like you I look to the people on the street, friends and bloggers with things in common for inspiration.

    1. Yes, I’m not bothered by the age thing – just seems the fashion industry is! There are definitely clothes out there for everyone. It just takes longer to to find them – and the inspiration.

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