style rocks

Online shopping find: StyleRocks

Nikki ParkinsonFashion 10 Comments

It’s no secret I’m a fan of accessories and all sorts of jewellery. To me, they are the icing on the cake to your outfit. My motto is to always walk out the door wearing at least ONE accessory. This is the simplest approach to accessorising. A great thing to adopt should you not know where to start with building accessories into your daily outfits. This week’s online find is a genius one. YOU get to be the creator. You can build the look of the jewellery piece you’d like to own and wear.




Pascale Helyar-Moray

What do you sell in your store?

Fully customisable jewellery: rings, bracelets, earrings, necklaces, and cufflinks. Choose your jewellery item, then select the metal, the finish and whether you want to plate it. Choose your gemstone, have the item engraved, add your personal touch … or a combination of all of the above. StyleRocks is a world-first in offering jewellery customisation in this manner.

How did the idea for your store come about?

Jewellery design has been a life-long passion of mine, so I was looking for a way to combine that passion with a career that was more conducive to motherhood. The idea of setting up my own business from home, doing something I love, seemed the best way to marry those two worlds. After being given the opportunity to select a gift to celebrate the birth of my twins, I realised there was little avenue for personal choice in the online jewellery industry. Being pregnant, the last thing I wanted to do was shop, so I went online and couldn’t find anything I liked in the metals I wear, or the stones I love. I didn’t have the energy or time to visit a jeweller to create something, so we left it.

The babies were born and some months later, after we’d relocated to Australia from London, I saw the Shoes of Prey website, which offers you complete customisation in designing your shoes. I thought that the ability to design your own jewellery – exactly as you want it, was exactly what I needed to create – and so StyleRocks was born!

What’s is your career background?

Marketing and communications specialist with blue chip financial services companies.

Who is your key customer?

I call my ideal customer Lauren: Lauren is 29, all her friends are getting engaged, married or having babies, so she’s constantly on the lookout for quality jewellery as a gift. As these are all life’s significant milestones, she wants to purchase jewellery that commemorates these occasions, and also demonstrates the relationship between her and the gift recipient. She doesn’t have the time to go to a jeweller to have things made, nor the budget; typically, you don’t have anything customised for less than $1000 with a jeweler. Most of the StyleRocks items are available for between $100-$400; although if you choose a more expensive metal such as 18ct gold, you will exceed that price range.

How do you make it easy for your online customers to buy from you?

The StyleRocks customer sees the image of their jewellery change as they make their selections, ie silver changes to gold immediately, blue topaz changes to citrine. As these changes are made, the price is updated instantly too: so the customer knows exactly what their item will look like when it arrives.

StyleRocks has a great returns policy too: if your jewellery item arrives and you don’t like it, we will take it back and credit your account – no questions asked.

We provide a necklace and ring sizing guide on the site, to help you with your purchase: if there’s an issue with ring size, we’ll adjust it for you free of charge.

Do you sell in person or in a physical store as well?

No, online only.

List your current most popular products?

This is a tough one. Top 5 purchases (in no particular order) are:  Emerald cut blue topaz earrings;  Cushion cabochon red agate ringCushion cabochon blue topaz earringsSilver bow necklace with diamond;  Half eternity ring with amethyst.

What’s next for your online store?

There will be functionality which will be added, specifically, being able to create multiple charms on bracelets and pendants.

Styling You’s top 3 picks:

Square bezel ring $212.95 | Curb chain with N pendant $126.95 |  Square disc earrings $152.95

*I was gifted the square disc earrings above in accordance with my Disclosure Policy.

For more places where Styling You readers like to shop, check out the Styling You Shopping Directory


Comments 10

  1. I was excited to see stylerocks site. It is because I love trinkets, rings and other kinds of jewelry. But I am happy when I see that the site has the customizing options. I already bookmarked the site, which you have suggested. And I am glad that they also delivered in other countries.

    1. Hi Astrid – yes, the customisation options StyleRocks offers is more than any other jewellery website is offering! You really can create your jewels, your way. Happy shopping! x

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    2. Hi – most items are priced between $100-$400, but of course, if you design something in 18ct gold or lots of diamonds, you will exceed that price range! StyleRocks is about bringing quality customisable jewellery to you, at an affordable price. Happy shopping! x

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