Online store profile: Aussie Swim Store

Nikki ParkinsonFashion 2 Comments

This is another in the weekly Styling You series that profiles some of the incredible independent online stores that are just a click away. Aussie Swim Store takes away the guess work you might face when buying swimwear online. I actually loved shopping for swimwear this way – quite frankly the reflection in the mirror in a swimwear store change room is rarely going to make me smile. I don’t have a “bikini-ready” body so I’d much rather do it in the comfort of my own home. Plus the advice given about shapes and styles to suit you is so spot on you’re unlikely to need to exchange.

Aussie Swim Store


Aussie Swim Store



Lisa McDonald

What do you sell in your store?

Swimwear for women of all sizes, including a range of size 18-24 swimwear, swimwear for toddler boys and girls and girls size 8-14,  as well as beach dresses and bags

How did the idea for your store come about?

A need for a decent online store that was more than just selling swimwear. We offer a free service to help give useful information to style women to make them feel beautiful and confident. Women have a lot of anxiety when trying on swimwear in fitting rooms. This way we ship to their door, they can try on in the privacy of their own home and return what they don’t need or exchange.

What’s is your career background?

I was sales manager, brand manager and finally general manager for 2 Chillies swimwear on the Gold Coast over a period of 10 years. I started my career in swimwear development for all major department stores.

Who is your key customer?

Women all ages.

How do you make it easy for your online customers to buy from you?

We style women in swimwear so we have developed an easy program that allows us to learn about what best styles that will suit their body shape. We believe that size is not important. If you want to feel good in swimwear it is about highlighting your assets and camouflaging what you aren’t crazy about. You can shop also by your category, eg trim your tummy, enhance your bust, support your bust, trim your bottom, and DD options (we hold one of the largest ranges in this area). We have also developed videos with real women (not just skinny minnies) so women can associate and buy according to their shape.

Do you sell in person or in a physical store as well?


List your current most popular products?

The most popular print this season is the 2 Chillies Crème BruleeSeafolly’s Sophia range and Jets Waterfront collection.

What’s next for your online store?

More workshops and videos so we can further educate women about buying the best swimwear for their body shape plus more new and exciting labels.

Styling You’s Top 3 picks


1. Seafolly Sophia longline bustier $129.95 | 2. Bond Eye Nip-Tuck Ankh one-piece $129.95 | 3. Jets Memoirs Moulded One-Piece $239

Have you found a great online store recently? Did it offer great products or service. Leave a comment below and let us all know about it.

*I was gifted the Bond Eye Nip Tuck swimsuit above in accordance with my Disclosure Policy.


Comments 2

  1. The girls at Aussie Swimstore do a great job. Buying swimwear is the biggest challenge for many women each summer. With great customer service and excellent tips, buying swimwear online is certainly a great option…growing in popularity, in leaps and bounds. Well done girls. Thanks again Nikki for sharing and empowering busy women. Here’s to a great summer!

    1. Post

      It is one of our biggest challenges .. and because it’s a challenge – doesn’t bring me any joy, I always avoid it. I love what you do too Anita with your online store. We can look beautiful on the beach or by the pool this summer … pass me a cocktail!

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