Guest post: What type of blogger are you?

Kelly ExeterLife 32 Comments

If you’re a blogger, then you are a writer and as a writer, you want your words to be read right? Which leads to the most vexing question in the world of blogging: How do I find readers for my blog?

Naturally, there is no short answer to this question but I am going to attempt to make things as simple as possible for you! As long as you are willing to accept one simple truth … that finding readers for your blog takes TIME and EFFORT, then the rest will be dictated by the type of blogger you are.

So what kind of blogger ARE you?

Photo: Pinterest

Photo: Pinterest

This is of course a loaded question, and I do realise that the type of blogger you are can evolve over time. You will however need a starting point as the type of blogger you are right now will determine who your readers are right now  … and you need to know who your readers are in order to find them!

For mine, there are three main types of bloggers:

BLOGGER TYPE 1: Business blogger (blogging to enhance your existing business)

If you are blogging to enhance your existing business then the reason you want readers is so you can demonstrate expertise in your field, showcase your knowledge to existing and potential clients and allow potential clients to get to know you before engaging your services.

Find your readers by:

Telling your clients you have a blog. Well … der, but it is surprising how many people miss this step. In fact, don’t stop at your clients, tell everyone you know that you have a business blog. Even friends and family who don’t need your services might still appreciate reading what you have to say – and if they better understand what it is you do, they become a great referral tool

Having a facebook page for your business. Most businesses can benefit from a facebook page. Apart from the fact that it allows you to easily share useful information with your followers and show them the personality behind your business, it is also a very great place to share your blog posts and canvas topics for future blog posts.

Finding industry forums and being useful. It is likely there are online discussion forums, Linked In groups, and facebook groups galore that are related to your industry. By actively participating in and being useful to the members of these groups, you can build a profile. Most discussion forums allow you to have a ‘signature’ area where you can link to your website and/or blog and this signature is displayed every time you make a post.

Two business bloggers who are doing it well:

Styling You – Yes I realise I am writing this post for Nikki’s blog, but honestly, I have not come across another business who uses blogging as effectively as Nikki to show off her styling capabilites and drive new business her way.

Easy Peasy Kids – Nathalie shares much wisdom about child behaviour and enhances her reputation as an expert in her field.

BLOGGER TYPE 2: Mummy  blogger – not looking to make an income directly from their blog

If you are a “Mummy/Daddy blogger” and you have no ambitions to monetise your blog and make an income from it, then most likely you are seeking a connection with other parents/like-minded people. Numbers aren’t important to anyone but your ego – what you really want is an engaged readership that comments on your posts and shares their thoughts.

Find your readers by:

Getting on twitter. My word, there are a lot of mummy bloggers on twitter. Get on twitter, find the other mummy bloggers, join in the conversation and get to know them. And of course, pimp your blog while you’re there. It is expected!

Join in memes/link ups. There are MANY fun memes and link ups (where bloggers link up their favourite or themed posts all in a single spot) – find one you like and join in the fun.

Commenting on other blogs. When you comment on other people’s blogs, usually you have the option of putting in your web address so that when someone clicks on your name they will be taken back to your blog. Make your comments interesting and give people a reason to want to find out more about you. This last one

Two mummy bloggers who are doing it well:

Maxabella Loves – Bron has a very no nonsense style and she also hosts the immensely popular Saturday meme/link up “I’m grateful for”

1000 Homes of Happiness – Honestly just go have a look at this blog. Its base premise is too beautiful to try and describe.

BLOGGER TYPE 3: Blogger who wants to wants to make money directly from their blog

First up, monetise is not a dirty word. Just because you are a brand new blogger, this doesn’t mean you shouldn’t have ambitions to make money from your blog. When it comes to finding readers, the only difference between yourself and Option 2 above is that numbers do matter. If you want brands to pay for the exposure you can give them, they want to see some numbers. If you want people to buy your products, you need to have a critical mass of readers!

Find your readers by:

Doing everything that Blogger Type 2 does. Sorry – if you want to make money from your blog there’s a fair bit of work involved!

Getting a facebook page for your blog. Facebook allows you to share more things with your readers than you can on your blog. It also allows for easier interaction with your readers and allows you to build a community more easily.

Having a ‘niche’. This is probably the most important thing and there are few exceptions to this rule. They say find a niche that is narrow but goes very deep and then work it baby!

Two bloggers who are working their niche really well:

The Organised Housewife: Kat writes about great ideas to keep you and your household organised

Childhood 101: Christie’s niche is ‘all things childhood’ and her blog is an amazing resource for parents

As you can see, finding readers for your blog is definitely not a case of “if you write it, they will come” – there is a fair amount of hard work involved in building a profile and finding an audience. The rewards for persistence are considerable – a lovely engaged community who appreciates what you share with them (and if you’re selling stuff, might even want to buy it). Priceless!


Kelly Exeter


Kelly Exeter is the owner of a graphic and web design design studio in Perth and is a writer, designer and blogger. She blogs here and here about small business and here about … everything else! You can also find her on twitter most days.




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Comments 32

  1. Great post! I am still trying to figure out where I fall in these categories, however I want to say I particularly loved that you highlighted the bloggers in each field. I just bookmarked the organised housewife! I am also in the same boat as Rhonda – I have a very feminine blog about living your best life (it’s a WIP) BUT I really need to get my professional portfolio up and running with all my magazine work and cpeaking credits (I’m a freelance writer and commentator) in it – I just hate the idea of managing two websites.

    1. Oh my god Sarah – you like cake, Paris and pretty things .. we may have been separated at birth!!

      I think the way your blog is setup (with a magazine style tone) means it can accommodate your professional portfolio as well, so I don’t think you need two sites 🙂

  2. Kelly I’m not sure where to start but thanks so much for my mention, really feel honoured to be part of this fabulous post. My blogging considering I started in June this year has been an amazing outlet for me and great for Easy Peasy Kids as I think I’ve been able to show my normality in working with families and their children, it’s also opened the path to new opportunities and me being able to help more in the community and volunteering. I’m flat out crazy busy and look forward to the New Year and the revamped Easy Peasy kids with heaps more to offer my readers. Thanks again Nathalie x

    1. No worries Nat – you’ve done such a great job and you are a great model for other business bloggers: share great info, show your (beautiful) personality and also educate your readers – whether they need your services or not!

  3. Great post Kelly and excellent tips in each of those areas. Love the blogs you have listed and yes they are a great example of how to do it well. Onward and upward with blogging here in Australia I say. N x

  4. I think a lot of us evove from one category to another, Personally, I have used my “hobby” blog to learn techniques that I later apply to my “business” website.

    1. Definitely! I think the beauty of blog evolutions is that (usually) they are partly driven by the blogger and partly directed by their readers making it a wonderfully symbiotic relationship!

  5. This is a great post! I’ve been blogging for just over a year now, and I think a lot of people start in the Mommy Blogger category (I’d have called it the hobby blogger category, as having kids isn’t exactly a prerequisite for wanting to connect online). My point is though, I don’t think most people have the foggiest idea about how one would go about monetising their blog before they really become part of and understand the blogging world. I’ve seen a lot of women inspired to become ambitious entrepreneurs through blogging, and I think it’s a rather wonderful thing. The numbers may not seem important, but the confidence they can give can change people lives.

    – Catherine @ The Spring (in Brisbane)

    1. Hey Catherine – you make an excellent point about the numbers and I also love the term ‘hobby’ bloggers (who are different again to the Mummy bloggers).

      And I also love your blog – so pretty!!

  6. The term ‘Mummy’ blogger just doesn’t sit well with me and it’s mainly because I’m not a Mummy. Not even a girlfriend -but we won’t talk about that right now. 😉

    Perhaps life or niche market bloggers could have encompassed all of us 🙂

    1. I know what you mean Vikki – but for the sake of brevity in this post I had to pigeonhole using ‘established’ terminology!!

      Given half the chance and room for another 1500 words, I could have written about at least 3 more ‘categories’ of bloggers 🙂

  7. It’s a great pleasure to be on your radar, Kelly. The thing I agree with the most in all your wonderful comments is: to be a decent monetised blog, you need to be a decent ‘non-monetised’ blog first and foremost. Blogs that rely on sponsored posts to make their mark should make it quickly as they get super boring, super fast!!

    Nikki is a superb blogger and has hit the mark perfectly from day one. For me, mixing business with pleasure is the key to her success on both fronts. These days we all want to buy from a trusted person, not a faceless company. Blogging is a fabulous way for a business person to really get to know their market and, perhaps more importantly, vice versa.

    One last big one for me: good bloggers are good writers 9 times out of 10.


    1. Thanks for stopping by and adding your thoughts Bron 🙂

      I definitely agree with your last big point – all my favourite bloggers also write really well.

      Which is why when people tell me in despair “no one is reading my blog” when they just start out, I remind them that this is not a bad thing! It allows you to develop you voice and your writing without the pressure of a huge audience!

  8. Hi Kelly,

    thank you for the very lovely mention here and for introducing us to Nikki and ‘Styling You’. Agree with some of the lovely comments here. Find your niche and stick as closley as you can to it. I think readers like to know what they can expect from you every time you blog. For me, I remind myself (constantly) that my audience is my three little ladies, a nice way to keep me grounded.

    Kellie xoxo

  9. Thanks for writing this post. My issue is the fact that I’m working full time and wanting to try and blog more so that eventually I can work from home and make money from my blog, either through product promotions or providing a service since I have experience in PR/Journalism and now almost done with my marketing studies. Do you have any posts on balancing a job and blogging, plus gradually phase out the job? lol

    1. Lol Rhonda – I don’t have a post about this, but my suggestion is “slowly”. My observations over the last few years has shown me that the people who are having the best success right now have built their blog slowly and organically over the last 3-5 years.

      There’s lots of stuff out there on the web about all the things you can do to build things up quickly, but it involves a HUGE amount of work and I think this takes too much of a toll on quality of life -especially when you are working full time.

      The best piece of advice I have ever got is that it is much easier to make money OFF your blog rather than ON it. I would put your efforts into the OFF stuff short term and then let the ON stuff develop on a more long term timeline.

      Here’s a 28 min podcast that I think might be relevant to your question!

      1. Cheers, Kelly. I will check out the podcast. Yes, I will take things slow, and hopefully when I decide to have my 2nd bub I can use the time off work to build up the blog and see how things go from then.

  10. Its hard not to fence sit if you sit between a few spots…do you think that you just naturally end up in one (more stable) spot or should it be a conscious decision? I sit between mummy blogger and blogging about my professional expertise in a particular topic. Should I be more open about my professional background or just keep working away at it and see where it goes?

    1. I would, Sarah … it’s kind of what I do because even when you’re blogging about your professional expertise you should have the personal come through. It also depends on your goals with blogging. If your goal is to use blogging to boost your professional leads, then go for it. If it’s a hobby that you just enjoy for the writing and community then maybe now.
      Kelly might advise two separate blogs?
      As you can tell from my blog, I’ve kept all my separate bits together – styling, blogging advice, a bit of personal.

      1. Hmm yes – the ‘experts’ do tend to suggest two separate blogs in this situation. But as Nikki says – it depends on your goals – and as such, I guess that means it does become a conscious decision to get off the fence! I think if you want your blog to showcase your professional expertise, then it needs to be mainly geared to that with only a little about the mummy side of things.

        This may be why I have 3 blogs! I love pretty things is erm .. VERY niche. Small Business Blog is because I love writing about business related stuff. My personal blog is for more mummy/life stuff. I don’t think these three “loves” of my life could co-exist in one blog because they involve 3 very different audiences.

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