I am a marketer’s dream. If someone sticks a big NEW sticker on a product, I’m likely to pick it up. Limited edition has the same shopping-under-hypnosis effect. Add in purported health benefits (hello, dark chocolate and red wine antioxidant boost) and I’m sold. Big time.
Which is partially to blame for the addition of coconut water to my weekly grocery list.
Want to find out more? Head on over to Justb. where I’m giving you the lowdown today on this new must-have drink. Don’t miss the Justb. team chatting on Facebook. Would love you to come over and say hi to Pip, Erica or I.