The Monday before last one of my blogging besties, Mrs Woog, sent out a tweet.
What made this one stand out from the 24,235 before it was that she referenced the word eBook. Specifically her eBook, that she had woken up that morning and declared she was going to write. That day.
Of course, she is, I thought to myself after seeing the tweet. She’s bound to be all fired up after attending the ProBlogger Melbourne event the Friday before. Why wouldn’t you spend your Monday writing an eBook?
That was when I realised three things:
1. Mrs Woog DIDN’T attend the eBook session at ProBlogger.
2. I did.
3. As a result of attending the eBook session, all I was planning to do on that same Monday morning was put the word eBook on my ever-growing
procrastination to-do list.
Yes, I can be highly productive on a daily basis but suggest to me a long-term project and I need someone to put a bomb under me and take away my Twitter privileges.
Not, Mrs Woog.
“Like everything in my life, I jump into things in a very specific unstructured manner. There was no plan,” she said exclusively from Woogsville. “It took a few hours to pull out the featured posts and then a few days of cock ups afterwards.”
What about tips for someone like me who really should just do it?
“Get someone who knows what they are doing to do it for you. Also think about pricing. My original plan was to sell it for a dollar but a wise woman changed my mind. Also maybe have a marketing plan? I might get around to that one day as well.”
That “someone who knows what they are doing” in Mrs Woog’s case was Sass from Moozoo Designs.
Sass charges from a minimum of $100 for 50 pages. Which just blows me away how super reasonable that is given that she will take your copy and images and turn them into something that someone can download and read on their computer, phone or iPad.
This involves everything from the design process using inDesign and Adobe Illustrator through to compressing of images and files and doing the final conversion to PDF format.
“It’s really important that when the content is sent to me that it’s ‘ready to go’. I don’t edit the content so writers need to pay attention to spelling and grammar. A brief is good, what the blogger would like their ebook to look like, fonts you would like used, heading ideas and what they would like their title page to look like. You need to include any links and any attribution for use of images. If you are loading your book full of pictures and images, your file size will increase dramatically. There are some people out there in internet land who still have dial up and won’t want to spend all day trying to download your 500MB eBook. It takes time! I have learnt the more you try to rush the process the more things will go wrong!” Sass said.
About the very funny eBook in question …
Mrs Woog’s eBook – Tales from the Frontline. Not Another Farking eBook About Parenting ($7.95) – is the kind of eBook they should hand out at hospital before being allowed to bring home your first born. It will prepare you for everything from making an Easter parade hat through to establishing a bribe scheme that kids actually respond to. In short, it will help you drop
all at least 90% of the guilt we carry around thinking we have to be the perfect parent. And it will make you laugh so much you’ll wish you did those damn kegels they told you about in hospital more often.
Here’s what I learned about producing eBooks from the ProBlogger team that Mrs Woog got spot on (and no, she hadn’t read my notes):
1. Yes, you can re-purpose content from your blog.
2. Yes, eBooks can diversify your blog income.
3. Don’t gloss over content that you know nothing about.
4. Have a high standard of writing.
5. Sell to your readers, not yourself.
6. Your number one objective is to get people to click the buy now button.
7. Use e-junkie to sell and distribute your eBook.
8. Don’t do free eBooks.
9. When it comes to pricing, does your ebook solve a big or a small problem?
10. Go with your gut feeling.
Have you considered writing and producing an eBook? Have you already done one? What’s your advice for novices like me?Disclaimer: I’m not an affiliate of Mrs Woog’s book, although she has promised me more wine on my next visit to Sydney.