Not so long ago I remember sending my brother a very long wishlist of clothes that I wanted purchased from Gap on a trip to the US. Mainly kids’ stuff. And I remember being insanely jealous hearing of friends’ shopping hauls at Zara and Top Shop during European trips.
The attraction at the time was partly a case of lusting after that which I could not get my hands on. Partly about knowing exactly what was missing from the Australian fashion retail scene.
With Zara opening in Sydney and Melbourne earlier this year; Gap arriving last year and Top Shop due to open next month in Melbourne, I wondered to myself (as I’m wont to do … about the big things in life!) does this accessibility take away from the allure of the purchase?