There’s growing awareness of the brand influence and awareness that bloggers can bring to the digital media marketplace.
Lately I’ve seen – and witnessed here on this blog – how that influence can extend to causes, both local and international.
Through a bloggers’ personal experience and reach, they can greatly impact on a fundraising or awareness campaign that is close to their heart.
Last week I blogged about the Daniel Morcombe Foundation and in doing so, this post was liked 5000 times on Facebook.
Suddenly – and virally – it wasn’t just my readers embracing and supporting the Morcombe family. It was friends and family of those readers, people all around Australia and around the world.
Then the next day readers and other bloggers posted photos of themselves wearing red in my Facebook page.
Tell me that isn’t using social media for good.
This week I also announced my involvement with Liptember, a campaign that will run throughout Septmember to raise funds to support national programs and research at the Centre for Women’s Mental Health, which is the first gender-specific mental health clinic in Australia, and Lifeline Australia, which provides access to crisis support, suicide prevention and mental health support service.
My good friend and blogger Madam Bipolar has also got on board and registered. She knows only too well why this is a great cause.
And the amazing St Murphy is making more than his community sit up and take notice of the ridiculous disparity between heterosexual and gay marriage rights in this country.
I love this chick SO much and never more so than when Eden Riley has used her inner powers and her international blogging prowess to spread the word about the differences she has made in other people’s lives.
Cate Bolt is the equivalent of a modern day saint. She founded and is president of Project 18, which exists to raise funds for humanitarian and conservation projects, the first of which was an orphanage in Bali, which is now operational.
And I could go on …
So what’s in it for you as a blogger to offer your blog real estate to a cause or charity?
1. This is a tangible way to offer support and awareness to a cause. How often have you heard of someone’s plight but have felt unable to help in a meaningful way? There’s power in numbers and your power is with your readership.
2. Blogging about a cause that means something to you personally is a way for your readers to better connect with the blogger behind the blog.
For me it’s both of these things and so much more. In operating my business I’ve always done so with a sense that I need to give back.
In my offline world, I serve on a charity committee that raises funds for children’s health and I every semester I mentor a high school student who might have their future career sights set on being a writer, journalist or part of the fashion industry.
So it makes sense that in my online world, where my reach and influence is even greater, that I give back here too.
It just feels right.
How about you? Do you use your blog to help raise awareness and funds for different causes? Leave a link and tell us about it.