Stepping up to a Benefit counter – or into its only Australian boutique in Paddington – is pretty close to girlie heaven for me. I’m a sucker for clever and attractive packaging so they’ve got me before I’ve even tried the product or used any of the services.
Backing up the merchandising is a range of products that not only do what they say they’re going to do – but often a whole lot more.
Now, Benefit has entered the skincare market.
Makes sense when you think about it. Lots of girls and *ahhem* mature women come in to get their beauty fix but there’s only SO much great makeup – or good brows – can do if you haven’t taken some care with what’s going underneath the pretty stuff.
With b.right! Radiant skincare, Benefit is tackling skin’s most telling factor that we might be getting on a bit – or that we haven’t been looking after ourselves. The range is designed to lighten the complexion and moisturise the skin so that you glow before the makeup even touches your face.
Can I just say that some days, this is a big ask of my skincare regime? But I’ve been trialling three of the products from the range – Cleanse Foamingly Clean facial wash ($38), Triple Performing Facial Emulsion SPF 15+ ($45) and It’s Potent! Eye Cream ($58) and I can see what they’re getting at.
I’m getting the hydration I’m seeking in a skincare product PLUS some complexion enhancers that I really do need. Those complexion brighteners are coming from a specially formulated tri-radiance complex created for the range, which “reinforces the skin’s moisture barrier and visibly brightens with a concentrated does of hydration”.
I’m something of an eye cream connoisseur. And WOWSERS! My under eyes are totally in love with It’s Potent! (Give this eye cream to every first-time mum you know so that even when she’s operating on three hours’ sleep (on a good night) her eyes will say otherwise. You’ll be her bestie friend for life.)
Benefit counters are located in selected Myer stores around Australia. In Sydney, do check out the gorgeous boutique in Oxford Street, Paddington. Tell the Benebabes I sent you! You can also buy online at www.adorebeauty.com.au
For your chance to win one of five Benefit b.right! Radiant Skincare packs, each containing Triple Performing Facial Emulsion and It’s Potent! Eye Cream, simply leave a comment below, answering this question: What’s your tip for getting and maintaining skin that glows? Entries open June 2 at 7am and close on June 9 at 8am. This competition is open to Australian residents only. One entry per person. The total prize pool is valued at $515. The five winners will be drawn at random using www.random.org. Winners will be notified by email and their names will be listed here.
THIS COMPETITION HAS NOW CLOSED.
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