Queensland floods: how one pair of shoes can make a difference?

Nikki ParkinsonLife 13 Comments

Take one woman.  Dress her for success.  Watch her shine in her workplace or business.

It’s a simple formula I’ve been following with my personal and corporate styling clients for almost three years.  And yes, watching women light up as her style comes together is incredibly rewarding.

But I’ve been working with the lucky ones.  Women who have jobs; women who have budgets to top up their existing wardrobes.

But what if your wardrobe no longer existed?

What if every piece of clothing – work clothing in particular – was washed away or coated in silt from a flooded river?

What if you had to start all over again?

It’s a question that friend and Sunshine Coast business woman, Vicki Brown, had been thinking about a lot following last month’s devastating floods in Queensland.

She phoned me a couple of weeks ago with her idea and it’s a good one.

“In time a lot of women affected by the floods are going to need to return to work,” said Vicki.

“My idea is to ask everyone to donate new or ‘as new’ workwear that we can transport to those in need,”  she said. “Can you imagine if everyone donated just one piece?”

Marla wedges $59.95. www.novoshoes.com.au

So, I put my thinking cap on and was trying to work out how we would get these items of clothing to the people who REALLY need them.

And then I read Rebecca Sparrow’s weekly column in the Sunday Mail.  She was urging readers to donate to Dress for Success, an organisation in Brisbane that dresses women re-entering the workforce AND they are donating one outfit to women affected by the Queensland floods.


Dress for Success Brisbane is a non-profit organisation established to promote the economic independence of disadvantaged women by providing professional attire, a network of support and the  career development tools to help women thrive in work and life.

So, I contacted executive manager Lana Gishkariany and got a bit of a wishlist from her.

1.  Good quality work clothing – shirts, trousers, jackets, skirts, dresses

2.  Black handbags

3.  Black shoes

“No pun intended by they literally walk out the door each week,” she said of the shoes.

I couldn’t help thinking how simple it would be to buy a new pair of black shoes or a new handbag and really make a difference in another woman’s life?

Aurielle Heavy Stitch Barrel leather bag (was $129, currently on sale $96.75) www.strandbags.com.au

So are you in?  Can you shop for a flood-affected working woman this week?


If you live on the Sunshine Coast, donations can be dropped to 12 Tandem Avenue, Warana, every Wednesday between 10am and 2pm.  If that time and place doesn’t suit, please email me ([email protected]) to arrange an alternative.  Vicki Brown’s company, Browns Slipway Transport, will be transporting the clothes for free.  Please deliver on coat hangers.

If you live in Brisbane or further afield, donations can be dropped or sent to 2/47 Anderson Street, Fortitude Valley 4006. Ph (07) 32161969 for more details.

This appeal will continue until March 14.  I hope you can get behind it.

Comments 13

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  1. I think what you mean is your company promises cheaper clothing and shoes to woman so they may overcome the crisis and go back to work.Thank you for this idea and I am waiting.

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