There is no escaping being photographed these days. You don’t need to be Lindsay Lohan or Victoria Beckham to have your mug (or worse!) papped.
Heading out to lunch? Someone’s bound to whip out their iPhone. Drinking and dancing? Snap.
Don’t you just hate those people?
Well *ahhem* yes, I may be guilty of being one of THOSE people. I could blame my need to document every part of my life on this blog or Facebook but I’ll let you in on my little secret … I figure that if I’m the one taking charge behind the camera, there’s bound to be less incriminating shots of myself. True.
So, consider this post a little bit of a community service. If you end up in one of my photos, you can no longer blame me for how those sneaky, high-definition cameras pick up every little line and spot.
You see, the makeup industry has had to play catch-up with technology. Where once it was all about “caking” it on to achieve a seemingly flawless look on camera, now it’s all about products with light reflecting properties. Yes, Stylers, with the right products you can actually “Photoshop” yourself before you even leave home.
And the really great news? You don’t have to bust your beauty budget to get the flawless look.
Australis is set to release its Paparazzi Perfect high definition to the market in April and I was lucky enough to get a sneak preview in Sydney a couple of weeks ago.
“We have worked hard to create a range that not only provides a high definition finish for all situations but at a price that every Australia girl and woman can afford,” says Australis.
The range includes four key products: complexion balancing foundation ($19.95); flawless tinted moisturiser ($15.95); pearlescent eyeshadows (five colour-palettes $15.95); and multi-coloured blush ($12.95).
“I love it! The foundation and tinted moisturiser are amazing. I cannot believe that it’s taken this long for a foundation to be made for behind the camera and still looks flawless and perfect face to face. Loving the eyeshadows and blush. this range is all about colour, it’s fun … and it’s bang on trend!” Chantelle Baker, makeup artist
How to create the look?
About the launch
* guests were sent an SD card before the event and on arrival handed a gift bag including the new range of products plus a pink Panasonic Lumix camera, in which to put the card. (Note how sharp these photos are … that’s all Lumix … and yes, I’ve become even more snap happy. Watch out!)
* The “photo” theme extended to the location – The Camera Club at the Beach Road Hotel, Bondi – as well as use of the on-site photo booth and some “how to pose” tips from a professional photographer Esteban La Tessa