Shop for a cause: Fashion and beauty retailers get behind Queensland flood appeal

Nikki ParkinsonBeauty, Fashion, Life 62 Comments

I’ve seriously been unable to do much today. Not because I’ve been stranded by floodwaters.  Not because I’m waiting for rescue on the roof of my house.  And not because my car was swept down a flash-flooding stream.

No, I’ve been been transfixed and gobsmacked by the events unfolding in and around my home in south-east Queensland.  I don’t think I’ll ever forget the footage I viewed last night on Seven News of the family sitting on top of a white car in the middle of a huge sea of water.  As a former journalist, my heart goes out to reporter Erin Edwards too.  I hope journalists get counselling these days (we never did after witnessing huge tragedies).

The most scary part of my day was waiting for my husband to get back home safely from work in Brisbane.  He had got up on automatic pilot this morning and headed off to his city job.  Before work he helped his dad move furniture to the upper level of his house (which is in the Brisbane flood zone).  His sister and her young boys also live across the road in the same street.  All are now safely on higher ground with family.  It will be a long week to see what unfolds and how much damage will be done.

So how can you help?

The best way is by donating to the Premier’s Flood Relief Appeal.   Some of Australia’s big names in fashion and beauty retailers have pledged support:

David Jones $250,000

Target $100,000

Just Group $50,000

Fashion retailer Cue is leading the way with a special sale day on Sunday, January 16.   On that day, 10% of all sales – new season and sale stock – at Cue and Cue concession stores in Myer will be donated to the flood appeal. 

Cue is donating 10% of its sales on January 16 to the Queensland Flood Relief Appeal

Sleepwear retailer Peter Alexander (part of The Just Group which has pledged $50,000 to the appeal) is urging all customers during the month of January to donate $1 with each of their purchases. “During the month of January all of our stores throughout Australia will ask you to add $1 to your purchase for the QLD FLOODS. The Australian Red Cross will distribute the funds,” said Peter, via the company’s Facebook page.

Peter Alexander is asking customers to donate $1 with each of their purchases throughout January

Jewellery designer Samantha Wills is the latest designer to put her hand up to help the appeal.  I SO love Samantha’s designs and I know a lot of others do too.   Samantha will donate $20 from every selected piece sold on the SAMANTHA WILLS website to the Flood Appeal over the next four days, with hopes to raise a minimum of $10,000.  Heads up:  these pieces are already reduced by 30% as well, so you’ll get a bargain and help flood victims.  Double win.  The sale and appeal ends Sunday, January 16.

Samantha Wills supports the Queensland Flood Appeal

If you have been thinking of booking in a Ripple Massage then tomorrow (Thursday, January 13 is the day to do so).  Ripple will donate 100% of any money you spend with Ripple tomorrow to the Premiers Flood Relief appeal.  The booking can be for tomorrow, some time in the future or a gift certificate.  Ph 0438 567 906 or visit  UPDATE: $3205 was raised on this Thursday.

Book on Thursday, January 13, for the Ripple Massage experience and 100% will be donate to the flood appeal

Luxe body and skincare company MOR Cosmetics will donate 25% of all website sales from Wednesday January 12 until Sunday 13 February 2011 to the flood appeal. 

MOR Cosmetics will donate 25% from its online sales until Sunday, January 13, 2011 to the flood appeal

Jeanswest:  Jeanswest will donate ALL PROFIT made across all stores this Saturday, January 15, to the Queensland Premier’s Flood Relief Appeal. Queensland web orders will also have free delivery for the next three months. 

Jeanswest joins the Flood Relief appeal with 100% of profits this Saturday going to the appeal

Birdsnest: For every parcel sent over the next week (until Wednesday, January 19), Birdsnest will pledge $2.Funds raised will be sent to the official Premier’s Flood Relief Appeal.

Birdsnest has joined the flood relief appeal

Mirenesse:  Mirenesse has put together a fundraiser kit.  For $10 you can buy a full-size Secret Weapon Mascara Superlong Black and a Velvet lip Lift Moisture Shine #19 (Strawberry Frost), both Full size.  Not only is this regularly priced at $74.50, all the money will got to the Queensland Flood Appeal.  They have 1000 kits available and are aiming to raise $10,000.

Mirenesse joins the Flood Relief Appeal

Mimco:  Shop at Mimco this Friday (January 14) – in Australia, the UK, Singapore, and New Zealand – and 100% of net profits will be donated to the Queensland Flood Relief Appeal. 

Mimco has joined the Queensland Flood Relief Appeal

Witchery:  Like sister store, Mimco, Witchery will donate 100% of its net profits from sales tomorrow (January 14).  This applies to all stores in Australia, New Zealand, Singapore and South Africa.  UPDATE: Witchery raised $52,000 for the appeal.

Shop at Witchery tomorrow and suppor the Queensland Flood Relief Appeal

HoneyHoney:  From today until the end of January, HoneyHoney will donate $10 from every purchase directly to the Queensland Flood Relief.

Shop online at Honey Honey and suppor the Queensland Flood Relief Appeal

Makeupnet:  For the next seven days, Makeupnet will donate 50% of sales to the Queensland Flood Relief Appeal.  Ends January 20.

makeupnet joins the flood relief appeal

Femmes de Fleurs:  From today until Australia Day on January 26, 50% of all sales will be donated to Queensland Flood Appeal.

Femmes de Fleurs has joined the appeal

Frockshop: Frockshop has its retail shopfront in Brisbane’s Fortitude Valley.  Its doors have re-opened and it’s donating a percentage from its mid-season sale to the Queensland Flood Relief Appeal.

Frockshop joins the Flood Relief Appeal

Cotton On:  Cotton On Foundation will donate 100% of proceeds from the sale of Cotton On Foundation bottled water and charity bags at all Cotton On Group stores globally, as well as all donations received in store and made online at to the Aussie Flood victims.

The Cotton On Foundation is aiming to raise $1,000,000 for the Flood Relief Appeal

Bloom has announced that 100% of net profits from tomorrow’s sales (Saturday, January 15) will be donated to The Queensland Flood Relief Appeal. This pledge includes sales from their online store and flagship in South Yarra, Victoria.

Bloom has joined the Flood Relief Appeal

Hollywood Style will be donating all profits on orders made online between today (January 14) and Sunday (January 16) to the Premier’s Flood Relief Appeal.

Hollywood style joins the Flood Relief Appeal

Jean Brown boutique in Brisbane’s Fortitude Valley narrowly escaped being flooded.  It’s re-opened today and is offering a portion of sales from now until the end of January to the Premier’s Flood Relief Appeal.  “While we have been extremely lucky to escape major flood damage at both our retail locations in Fortitude Valley, many of our wonderful clients throughout Brisbane and Queensland have been severely affected,” said director Amber Long.

Jean Brown Boutique joins the Flood Relief Appeal

Between the Flags:  50% of sales on full-priced items from its beach apparel range this weekend will be donated to the Queensland Flood Relief Appeal.

Between the Flags joins the Flood Relief Appeal

E-robe:  A portion of all purchases made until next Sunday on this design clothing and accessories website will have a percentage donated to the Queensland Flood Relief Appeal.

E-robe joins the appeal for Queensland Flood victims

Ikatan Day Spa at Noosa is donating 50% of the profit from all treatments until the end of January to the Queensland Flood Relief Appeal. 

Ikatan Day Spa joins the Flood Relief Appeal

Veronika Maine: This Friday (January 21), 10% of all sales at Veronika Maine stores (including David Jones) will be donated to the Queensland Flood Relief Appeal.

Veronika Maine joins the flood relief appeal effort

Sacha Drake:  Sacha Drake will donate 20% of the profit from sales in its summer sale.  Summer maxis and summer frocks are currently up to 50% off.

Sacha Drake joins the Queensland Flood Relief Appeal

HGL, partners of BLC Cosmetics that distribute Essie, Thalgo, Grown and Vitaman have donated $20, 000 to the official QLD flood appeal on behalf of all their companies.

The distributors behind Thalgo have joined the flood relief appeal

If other fashion or beauty retailers make pledges or sale offers, I’ll update this page, so that you know which businesses to support.  It’s going to be a long recovery process in Queensland.

Comments 62

  1. I’m glad your hubby is now safe! I’m so happy though to see so many businesses getting behind this. I feel as though times are changing, the world is becoming a better place: people are starting to see and harness the power they have to help others, businesses included.

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  2. After so much devastation and despair, its so heartening to see how everyone has pulled together and chipped in. I too have had the TV on non-stop today and achieved little…

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      thanks Kristin. He’s feeling helpless now and wishes he was able to be in Brisbane now to help fill sandbags. It’s a waiting game on his dad’s and sister’s house. They live in the same street. No water as yet but predicted.

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