I’ve seriously been unable to do much today. Not because I’ve been stranded by floodwaters. Not because I’m waiting for rescue on the roof of my house. And not because my car was swept down a flash-flooding stream.
No, I’ve been been transfixed and gobsmacked by the events unfolding in and around my home in south-east Queensland. I don’t think I’ll ever forget the footage I viewed last night on Seven News of the family sitting on top of a white car in the middle of a huge sea of water. As a former journalist, my heart goes out to reporter Erin Edwards too. I hope journalists get counselling these days (we never did after witnessing huge tragedies).
The most scary part of my day was waiting for my husband to get back home safely from work in Brisbane. He had got up on automatic pilot this morning and headed off to his city job. Before work he helped his dad move furniture to the upper level of his house (which is in the Brisbane flood zone). His sister and her young boys also live across the road in the same street. All are now safely on higher ground with family. It will be a long week to see what unfolds and how much damage will be done.
So how can you help?
The best way is by donating to the Premier’s Flood Relief Appeal. Some of Australia’s big names in fashion and beauty retailers have pledged support:
David Jones $250,000
Just Group $50,000
Fashion retailer Cue is leading the way with a special sale day on Sunday, January 16. On that day, 10% of all sales – new season and sale stock – at Cue and Cue concession stores in Myer will be donated to the flood appeal.
Sleepwear retailer Peter Alexander (part of The Just Group which has pledged $50,000 to the appeal) is urging all customers during the month of January to donate $1 with each of their purchases. “During the month of January all of our stores throughout Australia will ask you to add $1 to your purchase for the QLD FLOODS. The Australian Red Cross will distribute the funds,” said Peter, via the company’s Facebook page.
Jewellery designer Samantha Wills is the latest designer to put her hand up to help the appeal. I SO love Samantha’s designs and I know a lot of others do too. Samantha will donate $20 from every selected piece sold on the SAMANTHA WILLS website to the Flood Appeal over the next four days, with hopes to raise a minimum of $10,000. Heads up: these pieces are already reduced by 30% as well, so you’ll get a bargain and help flood victims. Double win. The sale and appeal ends Sunday, January 16.
If you have been thinking of booking in a Ripple Massage then tomorrow (Thursday, January 13 is the day to do so). Ripple will donate 100% of any money you spend with Ripple tomorrow to the Premiers Flood Relief appeal. The booking can be for tomorrow, some time in the future or a gift certificate. Ph 0438 567 906 or visit www.ripplemassage.com.au UPDATE: $3205 was raised on this Thursday.
Luxe body and skincare company MOR Cosmetics will donate 25% of all website sales from Wednesday January 12 until Sunday 13 February 2011 to the flood appeal.
Jeanswest: Jeanswest will donate ALL PROFIT made across all stores this Saturday, January 15, to the Queensland Premier’s Flood Relief Appeal. Queensland web orders will also have free delivery for the next three months.
Birdsnest: For every parcel sent over the next week (until Wednesday, January 19), Birdsnest will pledge $2.Funds raised will be sent to the official Premier’s Flood Relief Appeal.
Mirenesse: Mirenesse has put together a fundraiser kit. For $10 you can buy a full-size Secret Weapon Mascara Superlong Black and a Velvet lip Lift Moisture Shine #19 (Strawberry Frost), both Full size. Not only is this regularly priced at $74.50, all the money will got to the Queensland Flood Appeal. They have 1000 kits available and are aiming to raise $10,000.
Mimco: Shop at Mimco this Friday (January 14) – in Australia, the UK, Singapore, and New Zealand – and 100% of net profits will be donated to the Queensland Flood Relief Appeal.
Witchery: Like sister store, Mimco, Witchery will donate 100% of its net profits from sales tomorrow (January 14). This applies to all stores in Australia, New Zealand, Singapore and South Africa. UPDATE: Witchery raised $52,000 for the appeal.
HoneyHoney: From today until the end of January, HoneyHoney will donate $10 from every purchase directly to the Queensland Flood Relief.
Makeupnet: For the next seven days, Makeupnet will donate 50% of sales to the Queensland Flood Relief Appeal. Ends January 20.
Femmes de Fleurs: From today until Australia Day on January 26, 50% of all sales will be donated to Queensland Flood Appeal.
Cotton On: Cotton On Foundation will donate 100% of proceeds from the sale of Cotton On Foundation bottled water and charity bags at all Cotton On Group stores globally, as well as all donations received in store and made online at cottononfoundation.org to the Aussie Flood victims.
Bloom has announced that 100% of net profits from tomorrow’s sales (Saturday, January 15) will be donated to The Queensland Flood Relief Appeal. This pledge includes sales from their online store and flagship in South Yarra, Victoria.
Hollywood Style will be donating all profits on orders made online between today (January 14) and Sunday (January 16) to the Premier’s Flood Relief Appeal.
Jean Brown boutique in Brisbane’s Fortitude Valley narrowly escaped being flooded. It’s re-opened today and is offering a portion of sales from now until the end of January to the Premier’s Flood Relief Appeal. “While we have been extremely lucky to escape major flood damage at both our retail locations in Fortitude Valley, many of our wonderful clients throughout Brisbane and Queensland have been severely affected,” said director Amber Long.
Between the Flags: 50% of sales on full-priced items from its beach apparel range this weekend will be donated to the Queensland Flood Relief Appeal.
E-robe: A portion of all purchases made until next Sunday on this design clothing and accessories website will have a percentage donated to the Queensland Flood Relief Appeal.
Ikatan Day Spa at Noosa is donating 50% of the profit from all treatments until the end of January to the Queensland Flood Relief Appeal.
Veronika Maine: This Friday (January 21), 10% of all sales at Veronika Maine stores (including David Jones) will be donated to the Queensland Flood Relief Appeal.
Sacha Drake: Sacha Drake will donate 20% of the profit from sales in its summer sale. Summer maxis and summer frocks are currently up to 50% off.
HGL, partners of BLC Cosmetics that distribute Essie, Thalgo, Grown and Vitaman have donated $20, 000 to the official QLD flood appeal on behalf of all their companies.
If other fashion or beauty retailers make pledges or sale offers, I’ll update this page, so that you know which businesses to support. It’s going to be a long recovery process in Queensland.