Sportscraft heads on a Spring/Summer 2010 Australian road trip

Marianne Shirt $129.95;Cotton Nylon Capri $149.95;Jenny Scarf $39.95;Maddy bead Necklace $59.95;Keri Canvas Belt $39.95; Millie Print Tote $149;Ruby Canvas Lace Up $49.95

There’s something quintessentially Australian about fashion label Sportscraft. I applaud its commitment to maintaining its iconic brand while still offering quality and a subtle fashion edge for its fans.  Spring/Summer 2010 is no exception. 

This new-season collection {doesn’t ambassador Kristy Hinze look gorgeous?} takes its inspiration from a romantic Australian road trip {Farmer wants a wife, anyone?}.  It’s casual with a slight urban twist … a pare-backed look that will suit those looking for a relaxed style for weekend (or during the week for mums on the move). 

Keeping with the road trip influence, there are plenty of “sun-kissed” colours on offer – flamingo, watermelon, blue bell and sapphire sit back on a base of biscuit and latte for a fresh and summery colour palette. 

A Sportscraft classic – the Cotton Nylon Capri pant – is revitalized in crisp colours including biscuit, pebble and navy and is a must-have this season {roll up for an on-trend look}. The accessories collection for spring is perfectly crafted in beautiful leathers that get better with wear. 

Men are not left behind either – polo shirts in watermelon, pink and deep red are being pitched as the perfect Father’s Day gift.  Or maybe a line-dried oxford shirt is more your man’s thing … perfect back with worn-in jeans or crisp rolled chinos. 

Sportscraft’s Spring/Summer 2010 ollection is available in Sportscraft stores, David Jones and selected Myer stores and online at www.sportscraft.com.au in August.