New fitness label offers flattering workout gear for ALL women

Nikki Parkinson Fashion 11 Comments

It’s a chicken and egg situation.  You want to exercise to become healthier and maybe lose a few kgs but you also want to feel good about the way you look while you’re working towards your goal.

Where do you go to buy exercise gear that allows you to do that?

Enter stage left, Female for Life.  Owner Melanie Becker recognised that there was a shortage of flattering, affordable and durable excerise gear designed specifically for curvy women.

And thankfully there’s not a daggy, over-sized t-shirt in sight.

Designed with curvy women in mind, Female For Life has great pants, tops and shorts that provide support and flatter a woman’s curves and comes in fun, positive sizing: Petite (6-8); Sexy (10-12); Curvy (14-16) and Voluptuous (18-20). 

“Not all women feel flat and fabulous going to the gym,” says Melanie. “Sometimes when you’re a little larger than your ‘ideal’ size, the only exercise gear that seems to be on offer is cheap, poor quality and unflattering or uncomfortable.

“Our exercise apparel has been developed for real women with real figures, to give them the confidence to get back out there and start exercising without the dilemma of what to wear.”

Designed by the industry leaders in Brazil, Female For Life designs flatten the tummy and smooth out lumps and bumps yet feel comfortable and look sexy, so women can feel great and get the best from their workout, whether it be a walk in the park, a session in the gym or an energy-pumping body combat class.

The online retail store is dedicated to providing high quality feminine and affordable active and yoga wear for women in all their beautiful shapes and sizes across Australia and New Zealand, in metro or regional areas.

http://www.femaleforlife.com

Comments 11

  1. Great idea but it’s a bit stupid to name the Size 10-12 category “Sexy” while the other categories just have descriptive/impartial names. Kind of implies that anyone outside size 10-12 is NOT sexy. Not very smart marketing there when you’re trying to appeal to larger ladies!

  2. I am extremely happy with the new workout pants I got from Female for Life. Despite not trying them on they are the best fit I have ever had. The material quality is amazing and is easy to care for. My trainer wanted to know immediately where I got them from and since she lives in training gear she only ever likes the best! Great colours too!!

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