Unlock Your Style

Personal style is a funny thing, isn’t it? For starters, it’s well … personal.

Which means what YOU like to wear may not be the same as what I like to wear. But do you know what?

That is a very good thing.

Imagine if we were all walking around dressed EXACTLY the same. Cookie cutter versions of ourselves greeting us at our local cafe, at work or on the school run.


Celebrate our differences, I say. Show them off. Wear them on our sleeve … or dress, coat, pants or statement necklaces.

When I left my previous life as a fashion journalist and magazine editor for a regional Australian newspaper, I could not have envisioned just what would unfold.

My former personal styling business grew from nothing. Actually, that’s not true. It grew from a handful of beautiful business women, friends who knew me and knew that I wasn’t going to make them wear anything that would leave them anything short of confident.

They let me into their wardrobes (this is such a personal thing) and they let me guide them to make new clothes shopping choices. I’m incredibly grateful they did because what started with a handful of people grew into a client list that reached more than 150 before I stopped offering one-on-one sessions at the beginning of 2012 to concentrate on helping women on a wider scale through this blog.

Those 150-plus women proved to be the best kind of market research that anyone could hope to have access to.

Because I’m here to tell you nothing you don’t already know already … no two women are the same.

The common denominator among these women – and many more through this blog – is that they were all looking to re-discover their style. They knew it was in there, they just didn’t know how to unlock it.

The other huge thing I’ve discovered is that it’s really difficult to fathom how to unlock your style when you reach a new stage or age when the only fashion cues around you are magazines aimed at (much) younger women on (much) higher budgets.

I am in my mid-40s and I refuse to wear denim cut-off shorts on the grounds that my legs are so not made for them but I also refuse to be pigeonholed into a style of clothing that others suggest women of a certain age should be pigeonholed into.

Style does not come with a use-by-date.

Style is dressing to suit your shape, your personality and your lifestyle.

It’s about owning your style. And not giving two hoots if someone else doesn’t like it. They don’t have to like it because it’s YOUR style.

Style is about getting up each morning and putting on an outfit that makes YOU smile. Even if it’s just one piece in that outfit that causes even the smallest upturn in the corner of your mouth … because God knows we all have THOSE days.

The feedback I’ve received over the past six years is that getting to that end point – that point where you exude confidence from knowing you’ve created a wardrobe and beauty routine that works – can seem like a difficult place to reach.

Unlock Your Style

And that is how Unlock Your Style will help.

The book (you can read the back story as to how it came about here) will take you through a step-by-step process to unlocking your style.

I start with our mindset. It’s not about dressing for a certain age. It’s not about waiting for the next 5kg. It’s about feeling good right now. Today.

I share my style stories – perms, scrunchies and taffeta frocks are very much up for discussion.

And I give you concrete advice and help on how to edit your wardrobe so it works for you, how to shop for clothes that you’ll actually wear and feel fabulous in and how to gain that all-important change-room confidence with every purchase.

On the beauty front, I dish out my skincare, makeup and hair tips – all with a busy woman in mind. We don’t have time for fuss but we want to feel pretty damn good.

Unlock Your Style is not about bombarding you with so-called style rules. It’s about helping you feel confident in your style choices – because when you feel confidence in those choices you can face whatever that throws at you.

This is a book for a girlfriend, a sister, your mum – any woman in your life who is looking for a boost.

Unlock Your Style by Nikki Parkinson

Inside Unlock Your Style

Buy now

Unlock Your Style is available now in all book stores. You’ll also find it in Big W, Kmart and Target.

It’s available in a physical, wrap-your-hand-around-it, put-it-on-your-coffee-table kind of format as well as online for those with Kindle, Android and iEverything devices.

Here’s where you can pre-order now, should the urge take you.

Ebook version


Mini iBook: Style for any occasion

Mini iBook: Shop for your wardrobe

Mini iBook: Quick hair and makeup tricks


Google Play

Book version


The Nile


Mighty Ape



The forum

Now, I’m not going to leave you hanging when you do finish reading the book.

I’m excited to announce that the UYS free membership area and forum is now open.

The forum is somewhere you can come and chat – ask a question – get help from me or other members of the Styling You community.

Join in on a topic that’s already in place. Or start your own.

The tone of the forum will very much be one of support. It’s a judgement-free zone.

I want every woman to be supported in their style choices. Please join in here.

You can register with your real name or keep it secret squirrel if you like – up to you.

I can promise you virtual champagnes, lots of fashionable fun and plenty of laughs.

The directory

Want to find out where a piece featured in Unlock Your Style is from?

The Unlock Your Style Directory will point you in the right direction.

The events

Thanks to my sponsors, NIVEA Australia, I’m hoping to get around to as many places as I can over the next few months. I’d love to meet you at an event in your area.

You can check out where I’m headed here.

Unlock Your Style Brisbane launch

Stay in touch

For a daily email update, click HERE. Or hit the subscribe button below for weekly news in your inbox.

of real-girl fashion, beauty & life

Simply drop your details in below and every Friday morning (plus when we have something super-special to share) you'll receive a real-girl fashion, beauty and lifestyle fix in your email inbox.

PLUS I'll also send you the Styling You manifesto - my 12 key tips for looking good, feeling confident and always having something to wear.