Author Archives: Jo Castro

How to take a capsule wardrobe from casual to evening

Jo Castro

Editor’s note: A big, big reward about writing and publishing this blog is that I get to follow readers’ style journeys. Jo has blogged here before about not being invisible after turning 50. She’s back with us today proving once again that style does not come with a use-by-date. It’s a personal thing. It’s aboutContinue Reading

Guest post: How NOT to be invisible after 50

jo castro

“I just feel invisible!” a 50-plus friend said to me the other day. That really got me thinking about what it means to get older. We reach our 50s and something changes. It’s all very well to try and keep fit, stay trim and keep on working, but the reality is that all these thingsContinue Reading

Guest post: 10 things I’d wish I’d known about blogging when I started

Attending blogging conferences like Blogopolis (pictured) and ProBlogger is important

So many people start blogs thinking that blogging represents a quick dash from rags to riches. Hands up – do you? Squirm. I did. The truth is though that successful blogs are those that are worked at constantly and consistently, often over years. They stand the course of time because they are run by committedContinue Reading