About Styling You’s Nikki Parkinson


Hi, I’m Nikki Parkinson and I’m a full-time professional blogger, social media influencer and author. I write this blog to help busy women like me get out the door each day looking and feeling the best they can. It’s not about embracing the latest fashion (although this can help). It’s about really understanding what makes you tick, what drives your personality, and dressing accordingly so that others can see the real you.

Nikki Parkinson of Styling You. Photo by Sarah Keayes/The Photo Pitch

Why the blog?

Styling You was born in 2008 when I said goodbye to a 20-year journalism career. In my latter years as a journo I’d successfully managed to nudge the title “fashion and beauty editor” into my job description and I also edited the newspaper’s Saturday glossy magazine.

So, I thought, hey, why not style everyday women, not just models?

I kind of stumbled into this blogging game when I asked a web designer for a website I could update myself. He said I needed a blog. I said, sure, whatever you think, and went home and Googled the word, blog!

This blog was initially a way for me to market my fledgling styling business. Now it has grown to attract about 100,000 visitors every month (and more than 200,000 page views – readership stats are updated here) and is the focus of my business (you can catch up on my blog-to-business story here).

The premise of my blog is still the same: to write fun content that is useful and contains information that helps women feel good about themselves. Most of my readers are women who feel that their favourite magazines are no longer talking to them in a fashion language they understand. They want real-world advice and accessible fashion and beauty tips – with online links to buy products there and then!


I’ve been sharing my outfits almost every day since late 2013 on Instagram and Facebook with the #everydaystyle hashtag … other fabulous women are also joining in and you can check out their style for inspiration as well.

We also have a thriving online community. Here’s how you can join the SY #everydaystyle closed Facebook group for style support in a judgement-free space.

If you want to take your everyday style journey even further, our online style program will help you with a style road map for the season ahead and, as a bonus, you’ll get daily style advice from me via the closed Ultimate Capsule Wardrobe Facebook group.

The book

I’m still pinching myself that I have had a book published. In 2014, Hachette Australia published Unlock Your Style, a book based on a series I started right here on this blog. You can buy it here. The iBook version was included in iBooks’ Best Books 2014 list.

Unlock Your Style to be published by Hachette Australia August 2014

Bragging alert

In 2015, blogging as a business came under the spotlight after Styling You won micro business of the year at the 2015 Queensland Telstra Business Awards.

I’ve also done a tonne of media interviews and I’m very grateful for each and every one. If you’d like to read some of them, head over to my media page.

Work with me

Perhaps you’re a business which would like to connect with Styling You’s readership? I’ve worked with many brands, including Birdsnest, Dermalogica, FRANKiE4 Footwear, Katies,  Olympus Australia and Allianz Travel Insurance to help get their product message across to their targeted demographic. Click here to find out more.

And if you’re a business or organisation that is looking for someone to speak about styling, blogging, social media and how to work with digital media to grow your business, I’m your girl.

Styling You Shop

The Styling You shop offers a bi-annual carefully chosen edit of seasonal clothing pieces to enable the busy woman to update her wardrobe quickly and without stress. In between seasons, we offer a mix of my fave fashion, beauty and lifestyle products.

Contact me

I live in inner Brisbane. For details on how to contact me, please click here.


I’ve got a specific style question I’d like you to answer. Do you do personal answers?

I’d love to be able to help everyone individually but, unfortunately, my time doesn’t allow it. You might want to join the SY #everydaystyle community for more support. Or sign up for my online style program.

Who takes your photos?

I take my #everydaystyle and Model and Me photos using an Olympus PEN E-PL8, mounted on a tripod and using the O.I. Share app on my phone as remote and I import them into my phone using the same app. This post explains more. Photos on sponsored posts are taken by The Photo Pitch.

How do I start a blog?

Check out Problogger’s site as well as e-books, Problogger’s Guide to Your First Week in Blogging and 31 Days to Build a Better Blog.

A number of successful Australian bloggers are now offering online courses to help new and emerging bloggers build a better blow. Check out Kate McKibbin’s Secret Bloggers’ Business bootcamp.

How do you make money from your blog?

There are many ways to use your blog as a platform from which to grow a business. Here are just 10 ways. This blog’s main income source is from sponsored work with brands (read my disclosure statement here), the Styling You Shop, paid speaking jobs, banner advertising, book publishing and online style program memberships. Here’s a post I wrote about the subject on Problogger.

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