Hi, I’m Nikki Parkinson. I write this blog to help busy women like me get out the door each day looking and feeling the best they can. It’s not about embracing the latest fashion (although this certainly helps). It’s about really understanding what makes you tick, what drives your personality, and dressing accordingly so that others can see the real you. I’ll share a secret with you here … sometimes the real me isn’t so crash hot. On those days I choose to stay home and embrace my inner dag (You have my permission to do the same).
Why the blog?
Styling You was born in 2008 when I said goodbye to a 20-year journalism career. In my latter years as a journo I’d successfully managed to nudge the title “fashion and beauty editor” into my job description and I also edited the newspaper’s Saturday glossy magazine.
So, I thought, hey, why not style everyday women, not just models?
I kind of stumbled into this blogging game when I asked a web designer for a website I could update myself. He said I needed a blog. I said, sure, whatever you think, and went home and googled the word, blog!
This blog was initially a way for me to market my fledgling styling business. Now it has grown to attract more than 60,000 visitors every month (and up to 170,000 page views – readership stats are updated here every month) and is the focus of my business. The premise of my blog is still the same: to write fun content that is useful and contains information that helps women feel good about themselves.
If it’s new on the beauty counter and I think you should give it a go, I’ll trial it and let you know whether it’s worth spending your hard-earned cash on. And if it’s a new fashion trend landing in a chain store or boutique near you soon, I’ll let you know whether to steer very clear or embrace it immediately. I’ll also give you my two cents worth on how to style it up for certain events and occasions. I’ll give you an insight into how I “shop” from my wardrobe to create everyday outfits. And I’ll even try on a garment that’s been photographed on a model to let you know what it looks like on someone who’s not.
My weekend and off-duty life has also crept on to the blog, with travel, food and other lifestyle topics now part of the content mix.
Shameless plug alert
Perhaps you’re a business which would like to connect with Styling You’s readership? I’ve worked with a number of brands to help get their product message across to their targeted demographic. Click here to find out more.
And if you’re a business or organisation that is looking for someone to speak about styling, blogging, social media and how to work with digital media to grow your business, I’m your girl.
The past two years has been a little crazy. Good crazy, but crazy all the same. After winning two national awards in 2011, and the Jasmine Award again in 2012, I’ve done a tonne of media interviews and I’m very grateful for each and every one. If you’d like to read some of them, head over to my media page.
For details on how to contact me, please click here.
Want to know more about my Unlock Your Style e-book? Click here.
The Styling You Manifesto. Click on the image below for free download details: