Sponsored by Katies
If you’re a fellow Australia child of the ’70s, you’d remember this ad:
K-k-Katies … you’ve got the clothes I adore … I’ll see you at your Katies store.
I KNOW. It’s in your head now too.
I remember my mum shopping at Katies in Brisbane, buying up pieces to wear to her job as a school teacher.
To me her 1970s outfits were as on trend as the chocolate-coloured divan in her lounge room and the orange wooden spoon that would get pulled out the kitchen drawer at the first sign of trouble between my brothers and I.
Fashion nostalgia like this is only possible with a store that has been part of the Australian fashion landscape for nearly 60 years.
Everyone has a Katies story.
And I’m incredibly excited to be a part of the 2015 Katies story.
I’ve had to keep it under wraps but I can now reveal that I’m going to feature in the new-season Katies catalogue out this week featuring designs from its spring-summer 2015 collection.
I’m one of three everyday women working online to be included. I’m the 40-something woman (just scraped in!).
Apart from working with such an iconic Australian brand – and getting all fancied up for a day on set shooting – what really has me excited about this campaign is that Katies just gets it.
They get that we, the over-30s fashion consumer, wants to be marketed to by people of our own age and by people of different shapes and sizes.
It is difficult enough to imagine a garment on ourselves, let alone if the only visual cue we have is of campaign images of a pre-pubescent model wearing the clothes.
In the stores that we shop in, we want to see images of women our own age wearing the garments we’re considering buying.
It just makes marketing sense. Well, it does to me.
I applaud this direction Katies has taken – they are leading the way in connecting with their existing customers as well as attracting new customers in store.
Because, Stylers, I’m here to tell you, if you haven’t been into a Katies store or browsed online of late, it’s time you changed that. TOOT SWEET.
You’ll find fashion-forward, on-trend pieces that are accessible and affordable in a size range of 8-20.
You’ll find good quality basics and wardrobe essentials. You’ll find looks for casual, tailored looks for work and pieces that will take you from day to night.
You’ll find accessories to complement all those looks.
And you’ll find good quality fabrics designed for fit and performance.
Let’s take a little look at how my Katies catalogue shoot went, shall we?
Katies High Split tunic $49.95
This citrus tunic (I’m wearing size 14) is a key shape and colour for spring-summer 2015. It’s a colour that I love for its freshness so I kept that fresh theme going with my own ripped white denim jeans, my most glam platforms and a Love K necklace. This is a look that I’d wear out to a spring lunch
with the girls. Check the Katies catalogue for a look at how it’s been styled differently by a woman in her 30s and 50s.
This look is from Katies’ Mystic Dreams spring-summer 2015 story. It appeals to my inner bo-ho girl and is an ideal outfit for my everyday work-from-home wardrobe. It’s cool, comfortable and I’d just add the scarf to dress up the outfit if I needed to head out for an appointment. The shape of these pants (I’m wearing size 14) are supremely flattering and the white, cotton top (I’m wearing size 16) is a boho wardrobe staple.
Also from the Mystic Dreams story in this collection is this fabulous maxi dress (I’m wearing size 14). It’s one of my favourite pieces. Long may the maxi dress reign in the style stakes for summer. You can dress it up with heels as I’ve done here or pop on some flat sandals for a cool and casual take on weekend dressing. The elasticated waist can be adjusted to suit where it best sits on your. Wear it higher like I have done and blouse slightly or pull down lower if you’d like it to sit on a true waist.
You know how I love a kimono as a layering hero piece in spring-summer? They’re great for adding outfit interest but you have great breathability so you don’t sweat it the moment you leave the comfort of air conditioning. This fabulous kimono (I’m wearing size 10) is part of the Katies spring-summer Urban Tribe and Key West fashion story. Muted pastels are very strong this season and this exclusive palm print is striking. As for the pants? Most. Comfortable. Pants. Ever. And so, so flattering. (I’m wearing size 14)
The Artful Accents fashion story in the Katies spring-summer 2015 collection is one that will very much appeal to my fellow monochrome lovers. Tones of white, charcoal and black will always be in style – and they easily take you from day to night. I love the versatility of this outfit for its ability to do just that. These pants (I’m wearing size 14) are incredibly flattering too. The cut-out top (I’m wearing size 14) is on-trend for the season – subtly sexy and a little bit showy.
Thanks to Katies, one lucky Styling You reader will win a $500 gift card to spend in store at their local Katies store. Entering is easy. Answer the question below in the comments.
Which of the looks that I’m wearing can you see yourself wearing and why?
Entries open Wednesday, September 9 at 5am (AEST) and close Wednesday, September 30 at 5pm (AEST). Australian entries only, sorry. The winner will be judged on originality and creativity (photos can be included and uploaded with the comment). The winner will be emailed and their name will be published here. Entrants must include an email address when the filling in the commenting system below to be eligible to enter. Full terms and conditions here.
For more information and to subscribe, visit katies.com.au
I’ll be back here on the blog sharing more of the Katies spring-summer 2015 fashion season with you over the next couple of months, plus stay tuned for news of my takeover of the Katies Instagram account.
This evening (Wednesday, September 9), I’ll be at the Katies store at Westfield Garden City in Brisbane, presenting a style session on how to wear this season’s new collection. It starts at 5.30pm. Hope to see you there. You can shop the new collection with 25% off new-season styles. Or bring a friend and sign them up to Katies Style Rewards and you’ll both receive 30% off. The first 20 purchases receive a free Island Trading Co candle valued at $40. Plus you’ll be in with a chance to win one of 10 Katies gift cards to the value of $20.
Coordinated by The Remarkables Group