This week’s newsy bites feature a range of interesting emails that came through the SY inbox. From a brand who listened to their customer concerns, to a new website that will tell you exactly how to recreate makeup looks. We’ve got it all this week, so grab a cuppa – or a glass of wine depending on the time of day – and settle in Stylers.
Maiocchi listens to its customers
One of the issues with the online world can be that you open up your brand and business to unharnessed commentary. Customers of Australian brand Maiocchi hit out recently in a two-day Facebook debate about the use of size 8 models for the brand’s advertising.
The brand listened to their concerns and addressed them rather than shying away from controversy. In response, they have engaged six of their Facebook fans and customers for a “real woman” advertising shoot. The models cover a range of sizes and shapes, and images will be used for summer campaigns.
Rather than ignoring the issue, it’s refreshing to see brands listening to customers and responding in such a positive way. We’ll bring you images from the shoot as they become available. What a fabulous way to address this, don’t you think?
In other Maiocchi news, what do you think of this bunting dress? It would be perfect for Christmas parties and summer drinks. The neckline is so fun!
Make a splash this summer with Jen Hawkins & Mount Franklin
Australia’s darling, Jennifer Hawkins, has teamed up with Mount Franklin this summer with a range of six designs for their sparkling water bottles. Using some fun and vibrant prints from her latest Cozi swimwear collection which will feature on their bottles throughout summer.
When the two teamed up last year, the response on social media was overwhelming, with people snapping and tagging themselves on Instagram and Facebook. To have the chance for Jen to regram one of your pics, simply tag it @mountfranklin and #COZI.
Keep your eye on supermarket shelves for the colourful collaboration.
New Zealand party goers can hire their frocks
How often have you bought a new frock for a special occasion only to wear it once, maybe twice? *guilty* Now New Zealand company Hire Me has come to the rescue.
Teaming up with designer Annah Stretton, the company has a limited range of gorgeous dresses that you can hire from as little as $60 for 7 days. The reason the range is limited? So that you don’t turn up to a wedding or christmas function in the same dress as someone else. Clever huh?
The range of bespoke garments goes up to size 18 and is broken down into bridal and cocktail so you can find exactly what you need. The idea of hiring a gorgeous designer frock ticks so many boxes. Now to get the company to launch here in Australia … *hint hint*
Summer kaftans with a conscience
As the weather heats up and summer creeps closer, kaftans become more of a wardrobe staple with sandals by day and heels by night.
The team at Blue Illusion not only create beautiful kaftans, they do it with a conscience. ‘What does she mean?’ I hear you ask. Well, the kaftans have been manufactured with an environmentally friendly approach.
The fabric is tested for harmful substances and they embrace the company notion that their items are “handmade with hear”. The company has adopted the OEXO-TEX standard which means that their manufacturing, production and design processes are all checked to adhere to the environmentally friendly benchmark set by the industry.
Take a look at the Blue Illusion range here. You’re sure to find something for the upcoming Christmas party season.
New online one-stop beauty shop
Australia’s largest locally owned cosmetics company, The Heat Group, has taken the leap into online retailing. This is good news. Before now, the company sold more than 33,000 products every day, but only to retailers. With the launch of their online site we all have the opportunity to snap up our favourite cosmetics and have them delivered to our door.
I have to say the thing that is most exciting about this site is their section titled Looks & Advice. It gives you step-by-step advice on how to create different make up looks. With product ideas as well as tips on correct application you can replicate looks from “rockstar wife” right through to “barely there”. If there’s something that you need, you can also buy it then and there. Clever!
Buy and sell your clothes online for free
We all have a few things at the back of our wardrobe that we simply don’t wear any more, and they’re usually still in great condition. Now you can sell your unwanted clothes without being stung for commission with a new app called Infinite Wardrobe.
Launched by a small Brisbane based team, the app also offers a great way for upcoming designers to market their designs without having to outlay for a website.
The idea started as a Facebook community where individuals could buy and sell their pieces to an audience of 8000 members. The transition to building an app was the logical next step and has been a huge success so far.
New teen boy collection from Seed
Following the success of the Seed Teen Girl range last year, the company has just launched their Seed Teen Boy range for lads aged 8-14. Not only is the range on-trend, but it’s age appropriate and embraces playful styles, bold colours and fun prints for the little men in your life.
Of course there are the wardrobe staples such as tees, hoodies, shorts and chinos, but the range also includes accessories such as hats, backpacks and hightops to complement the look.
Take a look online or in store to view the full range.
That’s a wrap for another edition of newsy bites, Stylers.
Do you have any exciting shopping or beauty news you can share with us all? Leave a comment below.