I love a business success story. Yes, I do.
And Birdsnest very much fits that criteria.
What was once a small boutique in a regional NSW town has grown to become one of Australia’s most popular online shopping destinations.
It’s the example I mention whenever the owners of small boutiques bemoan the rise of online versus bricks and mortar shopping. I like to open those retailers eyes to how they can expand their market well beyond geographical boundaries.
All with the power of the internet.
It’s not just a matter of “build it and they will come” either. Just like a physical store, successful online retailers need to create a space that makes people want to come and visit – and buy from – often.
My favourite part of the Birdsnest site is the “styled outfits“ section, which helps women visualise what they would need to pull a total outfit together.
The next step in this online store’s story is the creation of its own label – That Bird Label.
The label is the result of surveying 50,000 Australian women and understanding what they want in a fashion label.
We know that more than 50% of us think we have tummy issues, and 51% of us love wearing blue. This really gives us an amazing insight into what Australian women want,” says founder Jane Cay.
The collection of mostly dresses is designed beautifully for an Australian summer, using natural breathable fabrics and a whole lot of colour.
Here’s the model wearing my favourite piece from the collection. I love a shift style. It just works for me, being not in the possession of a waist and all. And the colours? Just love.
That Bird Label @ Birdsnest Robbie shift dress in splash print $99 (I’m wearing size 14)* | Swedish Hasbeens clogs (bought on sale at Jean Brown) | Gorge Design bag | Samantha Wills ring | Epheriell Designs necklace $48*
This was one of the outfits I wore at the recent Problogger Event at the QT Gold Coast. It was day two and I wasn’t feeling so fresh after the networking party the night before. I don’t know about you but if I’m ever in this position and remaining under the doona is not an option, I opt for bright colours in my clothes, a full face of makeup and a bright lip. Pink or coral will do the trick.
This doesn’t really change what’s happening on the inside (a deep and burning desire for hot chips) but it sure can fool a lot of people.
About the @stylingyou necklace … the gorgeous Jess Van Den created this for me last year. At blogging conferences, you are more likely to know someone by their Twitter handle (yes, we’re that geeky) so wearing this was perfect and got me out of wearing the conference lanyard, which really didn’t coordinate with my outfit at all.
Tell me, do you shop at Birdsnest? Bought anything from the new label? Been to a conference lately?
PS. If you want to see some of the other outfits I wore to the conference, click on over here.
* These items were sent to me for editorial consideration