Sneaky supermarket beauty shopping just got more sneaky

Sponsored by Woolworths

The minute I turned 15 I went part-time job hunting.

The thought of someone handing me some cash every week for a few hours’ work was enough to get me imagining all the purchases I could make. You know, the essentials I needed in my life … ra ra skirts, apricot kernel scrub and lip glosses.

My first part-time job was in a clothing store. I got to hang out in the women’s section advising women on coloured jeans and those aforementioned ra ra skirts. I may or may not have spent my entire holiday wages back in the same store.

My second part-time job was working in the deli of the local Woolworths supermarket. The hours were good, the boys in the fruit and veg section were hot (they’re still friends on Facebook so I have to say that) and the cash handed over each week in a yellow envelope was like winning the lottery for this 15-year-old with an eye for buying everything she’d seen in Dolly.

Consequently, no sooner had the envelope been handed over than I was back in the same supermarket, casing the personal health aisle for some treats.

A habit that continues to this day.

The only differences being: no-one hands over cash in an envelope any more (without valid suspicions being raised), I’ve long stopped checking out the boys in the F&V section and I’m more likely to have “incorporated” said personal health aisle purchase into the weekly grocery budget.

Oh, and speaking of that personal health aisle? It’s got a whole lot more fancy. Very fancy.

Especially if your local Woolworths is Sydney’s Town Hall store.

Yesterday, Woolworths launched the first of its Beauty Bars at this store and it has added a whole new dimension to the concept of supermarket beauty shopping.

A whole new, exciting concept.

Woolworths Beauty Bar - Town Hall Woolworths, Sydney. A new convenient way to buy your beauty products

Think department store concept in a supermarket store setting.

Yesterday, Woolworths launched the first of its Beauty Bars at this store and it has added a whole new dimension to the concept of supermarket beauty shopping.  A whole new, exciting concept.

Think pick up your dinner ingredients … AND a fresh, new makeup look under one roof.

Woolworths Beauty Bar - Town Hall Woolworths, Sydney. A new convenient way to buy your beauty products

Think skincare, haircare and makeup products from your trusted supermarket brands plus more from brands such as Skin Doctors, L’Oreal, Nude by Nature, Model Co, St Tropez, Essie, Maybelline New York, Sally Hansen, Redken, Max Factor, Bliss and First Aid.

Yesterday, Woolworths launched the first of its Beauty Bars at this store and it has added a whole new dimension to the concept of supermarket beauty shopping.  A whole new, exciting concept.

Woolworths Beauty Bar - Town Hall Woolworths, Sydney. A new convenient way to buy your beauty products

Think in-store free treatments and makeovers, skin consultations and mini manicures conducted by professional beauty consultants (you can even make an appointment at a time to suit you).

Woolworths Beauty Bar - Town Hall Woolworths, Sydney. A new convenient way to buy your beauty products

Woolworths Beauty Bar - Town Hall Woolworths, Sydney. A new convenient way to buy your beauty products

Woolworths Beauty Bar - Town Hall Woolworths, Sydney. A new convenient way to buy your beauty products

If you’re a regular here at Styling You, you already know I’m a big supporter and believer in accessible beauty – particularly the sneaky supermarket purchase.

Read on for my tips for making this way of buying beauty products work for you.

10 tips and tricks for an efficient beauty routine

1. You don’t have to buy all beauty or makeup products from the one brand but buying them from the one place makes it more convenient to create a total makeup look or skincare regime.

2. Never underestimate the power of a lipstick for creating an instant pick-me-up. Consider creating a lipstick “wardrobe” with at least five shades that give you a pop of colour that is mood shifting.

3. A high price tag does not necessarily equal a better makeup or skincare product. Collectively the more affordable brands spend big every year on research and development of products. The upshot? We can enjoy the benefits without the huge price tag.

4. A great makeup look starts with a great blank canvas. Having a consistent, easy-to-stick-to skincare regime is a must. Create the habit and buy products that easily fit within your budget so you can keep up the habit.

5. Do a stocktake of what’s in your makeup kit every six months. Just like food products, once opened makeup products have a limited shelf life. Pay particular attention to products such as mascara and eye liner (and replace more often) so as to avoid possible infection.

6. Avoid the makeup look rut. Do you wear the same eye colours and lipstick, day in, day out? Experimenting with different colour palettes (even if just slightly different) can freshen your entire look and give you a lift.

7. As your skin changes so should your choice of foundation. Foundations have come a long way and can contain all manner of skin “helpers”, creating a flawless canvas without feeling like you’ve plastered a “face” on.

8. A day-to-day makeup routine does not have to be complicated. It can be as much as you want (or have time for). It can also be streamlined to include key products that work for you. For example, a foundation, cheek colour, eye colour, mascara and lip colour or gloss form a basic makeup kit. What you add from there is up to you.

9. If pressed for time, create two kits, which contain your day-to-day basics. Keep one kit in your bathroom, the other in your handbag. You can finish off your makeup look on the way to work or as soon as you get there. Buying affordable products from the start makes this possible without busting the budget.

10. Do practise special occasion looks so that when you are going out your makeup look differs from what you wear every day. Master the smokey eye or a classic red lip. Youtube tutorials are great for this, as is makeup counter advice.

BeautyBar 023

 

Woolworths Beauty Bar - Town Hall Woolworths, Sydney. A new convenient way to buy your beauty products

The beauty bar will be permanent feature at Woolworths Town Hall, Sydney (corner of Park and George Streets). Woolworths is taking feedback from customers to gauge how the concept can be expanded to other stores.

What are you thoughts on shopping for beauty products this way? Would you like your local Woolworths to include a beauty bar with consultants to help you?

Coordinated by The Remarkables Group

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  • jemma

    I love this, its so convenient and wish woolworths would create them in more stores (somerville, victoria next please).

    • http://www.stylingyou.com.au/ Nikki | Styling You

      Hopefully they’ll read you plea, Jemma!

  • BabyMacBeth

    It’s such a great idea…FINALLY Australia catches up with the rest of the world! Thanks for sharing Nikki!

    • http://www.stylingyou.com.au/ Nikki | Styling You

      I know, right? Bring on more!

  • M + K

    We are definitely going to check it out next time we’re in town hall! We read about this in the paper the other day but didn’t release that it was already available. This is such a great idea. Hopefuly brands like essie will be further discounted?! We hope that our local woolies adopts this beauty bar concept! Great post hun

    http://www.mkstyleramblings.blogspot.com.au

    • http://www.stylingyou.com.au/ Nikki | Styling You

      I really hope my Woolies does too!

  • http://extralargeaslife.com/ Natalie Mulford

    Oh wow! YES! I think it would be great, though I think my grocery shopping bill may be going up a little more!

    • http://www.stylingyou.com.au/ Nikki | Styling You

      Mine would if it were my local!

  • http://makeuptips-blog.com/ Makeup Tips Blog

    Glad you wrote a blog post on this, I have been very curious to see what the beauty bar looks like! Great to see brands like Essie being stocked here, hopefully there will be a discount as well!

    • http://www.stylingyou.com.au/ Nikki | Styling You

      Yes will be interesting to watch unfold re pricing!

  • http://www.squeakyshoestories.com.au/ Chrissie

    I was in Woolies last night, and managed to sneak a tube of Garnier BB Cream into the trolley without my husband even batting an eyelid! Day one of using it and I love how it looks. I think an expanded beauty section would be great, especially with the ability to try products – very important for people with sensitive skin!

    • http://www.stylingyou.com.au/ Nikki | Styling You

      Great work on the sneaky BB work! And yes having access to try before you buy is a bonus!

  • http://twitter.com/LUXE_by_Lulu Nicole

    Looks very chic! I had a part time job in Woolies too while at school – wish it had looked like this…. actually maybe not. If it had I doubt whether much of my pay packet would have made it home :))

    • http://www.stylingyou.com.au/ Nikki | Styling You

      I would have been the same!

  • cathg1g2

    Love these tips, love accessibility

    • http://www.stylingyou.com.au/ Nikki | Styling You

      So do I!

  • Mrs Woog

    I love this idea! Well done Woolies.

    • http://www.stylingyou.com.au/ Nikki | Styling You

      I could get lost in there for days!

  • Lisa Mckenzie

    I think It would be great though where I live and shop I have Woolworths,Priceline and Aldi all in a 2km raduis so I can shop around,I like that woolies are going to stock NP and Essie and Skin Doctors,I can’t use Loreal products on my face though.I agree about the high end brands not being better than the cheaper ones ,though I do love my Dermalogica products,but I also love my Nivea and Maybelline products,I am not a brand snob,I just use what works for my skin.
    My first job was in a hairdressers at 14 & 9 months the age you could work and then my next job was in woolworths in the meat Department and then on to High end fashion.I used to love those little yellow envelopes :)
    I read about this on Facebook last night and a lot of people are very angry about it namely beauty therapists with their own salons,but if they do a good job and have competitive pricing I don’t think this will hurt them.

    • http://www.stylingyou.com.au/ Nikki | Styling You

      I think that good small salons will always keep their clientele – but for time poor people this will offer them service they may not otherwise be able to access.

  • Kelly

    I like the idea, working long hours and weekends sometimes the only time I can look at stuff is after the normal shops are closed. This would really help with that.

    • http://www.stylingyou.com.au/ Nikki | Styling You

      That’s a very good point – the opening hours are definitely more user friendly!

  • Sarah – Style Unearthed

    This looks great! I was interested to know more yesterday when I saw it on the news. Thanks for reviewing it :)

    • http://www.stylingyou.com.au/ Nikki | Styling You

      No problems. I hope it rolls out to more stores!

  • sydneyshopgirl

    So excited when I read about this, Nicki. Thanks for the review.

    SSG xxx

    • http://www.stylingyou.com.au/ Nikki | Styling You

      I know … you’re close by lucky duck! xx