The minute I turned 15 I went part-time job hunting.
The thought of someone handing me some cash every week for a few hours’ work was enough to get me imagining all the purchases I could make. You know, the essentials I needed in my life … ra ra skirts, apricot kernel scrub and lip glosses.
My first part-time job was in a clothing store. I got to hang out in the women’s section advising women on coloured jeans and those aforementioned ra ra skirts. I may or may not have spent my entire holiday wages back in the same store.
My second part-time job was working in the deli of the local Woolworths supermarket. The hours were good, the boys in the fruit and veg section were hot (they’re still friends on Facebook so I have to say that) and the cash handed over each week in a yellow envelope was like winning the lottery for this 15-year-old with an eye for buying everything she’d seen in Dolly.
Consequently, no sooner had the envelope been handed over than I was back in the same supermarket, casing the personal health aisle for some treats.
A habit that continues to this day.
The only differences being: no-one hands over cash in an envelope any more (without valid suspicions being raised), I’ve long stopped checking out the boys in the F&V section and I’m more likely to have “incorporated” said personal health aisle purchase into the weekly grocery budget.
Oh, and speaking of that personal health aisle? It’s got a whole lot more fancy. Very fancy.
Especially if your local Woolworths is Sydney’s Town Hall store.
Yesterday, Woolworths launched the first of its Beauty Bars at this store and it has added a whole new dimension to the concept of supermarket beauty shopping.
A whole new, exciting concept.
Think department store concept in a supermarket store setting.
Think pick up your dinner ingredients … AND a fresh, new makeup look under one roof.
Think skincare, haircare and makeup products from your trusted supermarket brands plus more from brands such as Skin Doctors, L’Oreal, Nude by Nature, Model Co, St Tropez, Essie, Maybelline New York, Sally Hansen, Redken, Max Factor, Bliss and First Aid.
Think in-store free treatments and makeovers, skin consultations and mini manicures conducted by professional beauty consultants (you can even make an appointment at a time to suit you).
If you’re a regular here at Styling You, you already know I’m a big supporter and believer in accessible beauty – particularly the sneaky supermarket purchase.
Read on for my tips for making this way of buying beauty products work for you.
1. You don’t have to buy all beauty or makeup products from the one brand but buying them from the one place makes it more convenient to create a total makeup look or skincare regime.
2. Never underestimate the power of a lipstick for creating an instant pick-me-up. Consider creating a lipstick “wardrobe” with at least five shades that give you a pop of colour that is mood shifting.
3. A high price tag does not necessarily equal a better makeup or skincare product. Collectively the more affordable brands spend big every year on research and development of products. The upshot? We can enjoy the benefits without the huge price tag.
4. A great makeup look starts with a great blank canvas. Having a consistent, easy-to-stick-to skincare regime is a must. Create the habit and buy products that easily fit within your budget so you can keep up the habit.
5. Do a stocktake of what’s in your makeup kit every six months. Just like food products, once opened makeup products have a limited shelf life. Pay particular attention to products such as mascara and eye liner (and replace more often) so as to avoid possible infection.
6. Avoid the makeup look rut. Do you wear the same eye colours and lipstick, day in, day out? Experimenting with different colour palettes (even if just slightly different) can freshen your entire look and give you a lift.
7. As your skin changes so should your choice of foundation. Foundations have come a long way and can contain all manner of skin “helpers”, creating a flawless canvas without feeling like you’ve plastered a “face” on.
8. A day-to-day makeup routine does not have to be complicated. It can be as much as you want (or have time for). It can also be streamlined to include key products that work for you. For example, a foundation, cheek colour, eye colour, mascara and lip colour or gloss form a basic makeup kit. What you add from there is up to you.
9. If pressed for time, create two kits, which contain your day-to-day basics. Keep one kit in your bathroom, the other in your handbag. You can finish off your makeup look on the way to work or as soon as you get there. Buying affordable products from the start makes this possible without busting the budget.
10. Do practise special occasion looks so that when you are going out your makeup look differs from what you wear every day. Master the smokey eye or a classic red lip. Youtube tutorials are great for this, as is makeup counter advice.
The beauty bar will be permanent feature at Woolworths Town Hall, Sydney (corner of Park and George Streets). Woolworths is taking feedback from customers to gauge how the concept can be expanded to other stores.
What are you thoughts on shopping for beauty products this way? Would you like your local Woolworths to include a beauty bar with consultants to help you?
Coordinated by The Remarkables Group