Sponsored by NIVEA
You realise the move towards affordable natural skincare is really gaining momentum when one of the big guns of beauty launches a range to specifically meet that trend.
NIVEA, I’m looking specifically at you – and my new favourite affordable, natural beauty range, Pure & Natural.
As you know, I was already a huge fan of NIVEA before I started working with them but this latest move? It’s got me even more excited.
The NIVEA Pure & Natural range has been eight years in the making and has huge success globally. NIVEA first launched the Pure & Natural range in Australia last year with a body lotion, hand cream and two lip balms but it’s the skincare range launched this month that will enable you to also make a more natural, yet affordable decision, as to what you put on your face.
What really impresses me is that NIVEA is being totally upfront with how natural this product range actually is. In fact, you’ll find it stamped on the jar, bottle or tube of each product.
Each product (except for the two lip balms) in the NIVEA Pure & Natural range contains at least 95% ingredients from natural origin.
They are free from parabens, silicones, artificial colourants and mineral oils. The active ingredients, such as Argan Oil, Aloe Vera and Chamomile, have been organically grown and are certified. Wondering what that 5% of other ingredients contains? A small amount of fragrance and preservatives, which are needed to maintain the shelf life of the product and make the organic ingredients still effective longer than a week.
You see, it’s all too easy for the word “natural” to be added to a skincare product. It’s easy for us – the consumer – to be duped into buying something we think will be good for us but doesn’t stack up in the fine print.
We also need to know that the skincare still works. That it will still deliver results.
For me, those results take the shape of hydrated and fresh skin. Yes, I’m a hard taskmaster!
I’m here to tell you that NIVEA Pure & Natural has delivered.
The key ingredient in each of the products in this range is organic Argan Oil – something we may in recent years associate more with hair care – but it is something that has been used in skincare for centuries. It is a natural source of vitamin E and provides intense moisturisation, which works to leave skin looking smooth all day.
I’ve been using key products in the Pure & Natural range for the past four weeks and will continue to incorporate them into my skincare routine – you know I love a sneaky supermarket beauty purchase so that won’t be a problem at all.
The face range includes two day creams, one night cream, a cleansing lotion, a cleansing toner and wipes.
Let’s talk about those wipes first, shall we?
There is always a packet of wipes in my beauty cabinet and on my bedside table (for lazy-girl beauty bedtime rituals 
) and the NIVEA Pure & Natural Facial Cleansing Wipes (rrp $7.50) are now my favourite. They’re in no way drying, effective in removing makeup, the fragrance is just right and they do not irritate my eyes at all.
The rest of my Pure & Natural skincare routine looks a little something like this:
1. Morning cleanse using NIVEA Pure & Natural Cleansing Lotion (rrp $9.97). This is perfect for my mature/sensitive skin. It’s gentle and soothing thanks to organic Aloe Vera as well as the Argan Oil. I use it with my Clarisonic electric face brush but it still cleanses beautifully without.
2. Tone with NIVEA Pure & Natural Cleansing Toner (rrp $9.97). Now, I don’t use a toner every day or night. Just when I think my skin needs and extra boost. This one is super gentle on my skin.
3. Sunscreen. This range doesn’t include a sunscreen so I add one at this step. This would be the only downside to the range for me but adding sunscreen ingredients such as UV filters would not keep the ingredients at 95% natural as these filters are not natural.
4. Moisturise with NIVEA Pure & Natural Soothing Day Cream for Dry & Sensitive Skin (rrp $12.99). This is the perfect day cream for me – it includes organic Chamomile to balance, soothe and reduce any redness. You might be more suited to the Normal & Combination Skin option, which harnesses the refreshing and hydrating properties of Organic Aloe Vera.
5. Moisturise body with NIVEA Pure & Natural Body Lotion (rrp $7.99). Oh, I just love this and my legs are pretty happy with the attention they’ve been getting from the Argan Oil.
6. Moisturise hands with NIVEA Pure & Natural Hand Cream (rrp $4.37). This is an essential on my desk for re-application during the day. It’s beautifully hydrating but not greasy.
7. Moisturise at night with the NIVEA Pure & Natural Regenerating Night Cream (rrp $12.99). I ask a lot of my night creams. I need them to work like mad while I’m sleeping so I wake up and look younger than the night before. Kidding. Well, sort of. I do love it though when a night cream works to hydrate and smooth the skin and give you a head start on the day ahead. And this one does all that.
NIVEA’s commitment to sustainable and natural skincare does not stop with production of ranges such as Pure & Natural:
- NIVEA does not test on animals.
- Almost 100% of its packaging materials are recyclable.
- Energy consumption at its production facility is down by 32% (2005-2011).
- Direct CO 2 emissions have been reduced by 35% (2005-2011)
- Waste volumes are down 25% (2005-2011)
What’s important to you? Do you favour skincare that offers more natural ingredients?
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