Happy Tuesday to you, Stylers. A lot of emails land in my inbox every day. In among the noise are usually a few gems that I think you might be interested in knowing about. This is the first of a semi-regular series that will bring you snippets of those fashion news gems.
A new mag launches
When mags are closing down (so, sad to see you go Grazia) and most others are each year losing so many readers, it takes guts to launch a new magazine. But one has launched today – messenger Collective. “We aim to ask the questions to get the story behind the story. We’ve scoured the international waters to interview the people making the greatest impact on the business world, in any given industry. The game changers, the thought leaders, the rule breakers, the style makers; we want to know how and why their business evolved.” It will be bi-monthly to begin with and cost $9.95. Update: Just discovered that I’m actually quoted in this edition, page 65 about The Business of Blogging.
The Vogue Factor
Speaking of mags, former Vogue Australia editor Kristie Clements has penned a book sharing gems from her 25-year career at Vogue. Kristie was unceremoniously sacked after 13 years in the editor’s chair. The book is her story behind the headlines and the industry. True fact: Kristie grew up in The Shire. Buy The Vogue Factor here or in any good bookstore for $29.95.
Priceline is promoting Go Glam for a Good Cause – a day where women are invited, along with their sisters, to receive a make-over in Priceline and Priceline Pharmacy stores in return for a donation to the Priceline Sisterhood supporting Alzheimer’s Australia. As part of the campaign Pinky, Priceline’s beauty and health semi-trailer will be touring locations across Australia, inviting ladies to get on board to enjoy complimentary mini-makeovers, manicures, hair styling, health checks, massages and more.
Esprit has joined with UN Women for International Women’s Day this Friday, March 8 by creating a special line of 24 pieces in the colour purple. The collection will be sold throughout Esprit stores in Australia for the month of March. From every piece sold , 50% of the profits will go to the UN Women Critical Services Initiative which will help combat Violence against women.
A revolutionary sampling and digital marketing platform called PINCHme has launched across Australia and invites you to try leading branded products at no cost. Becoming a PINCHme member is free, and all members will be given the opportunity to sample leading branded products on a daily basis, where they can choose different products to trial, at no cost to them. The products will be delivered, via Australia Post, to the member’s door step within seven days. Once the member has trialled the product, they will be encouraged to provide feedback via PINCHme’s online platform with six simple questions, taking no time at all. Once all the feedback is received, a report is given to the brand’s owner, providing it with valuable customer insights.
Coordination made simple
I love the concept behind Popbasic. Each month, they will over a three-piece micro fashion collection of garments and accessories for sale. It takes the guess work out of coordinating your look and they even give you tips on how to do that anyway. You don’t sign up to buy monthly, just when you want to. They are also partner with companies to provide surprise items for customers. Each collection ranges from $50-$100 with free shipping worldwide.
Not strictly fashion but could be if that’s all you shoot! But you know, I’m Instagram obsessed don’t you? I love sharing photos but also love turning them into something else. I’ve made a couple of books using my Instagram photos but this is now on my to-do list. With PosterCandy, you can create photo-quality posters using your Instagram photos in just 10 minutes. The posters come in a range of sizes to suit standard IKEA frames
Like anything you see? What’s happening in your world today? Share your news below.