Styling You Online Find: Mechoshop

I’ve got one uber-stylish friend who’s always on the teetering edge of cool. I love her, but she’s certainly a challenge to buy for at Christmas time. Thankfully, I just discovered Mechoshop, a new online store that offers only unique, independent and locally made products from talented artisans and designers. Check it out here.


Yen Huynh

What is the name of your online store?

What do you sell in your store? is a brand new Australian online marketplace – a one-stop-shop to buy handpicked products directly from independent lifestyle brands. We house stylish and functional products from a range of categories including fashion accessories, jewellery, homewares, bikes, urban gear, kids stuff, organic beauty and more – for his, her, kids and home style.

How did the idea for your store come about?
In late 2008, I started the blog | the style black book as an online outlet for my passions for style, design, creativity and unique experiences. In late 2012, was launched after constantly being asked by readers of where they could purchase brands and products mentioned. ultimately allows me to holistically combine my expertise in digital marketing and e-commerce whilst keeping my editorial eye on quality brands and products – creating a relevant online shopping environment for consumers and independent businesses to connect.

What is your career background?
I’ve worked within the digital media industry for over 10 years at leading agencies to publishing and client-side marketing to springboarding my own online venture.

Who is your key customer?
A style savvy shopper who enjoys finding design products and gifts with a soft-spot for anything stylish, functional and ideally sustainable.

How do you make it easy for your online customers to buy from you?
1. handpicks a selection of quality brands and products for your lifestyle.

2. Shop with confidence on our secure site from independent brands directly and smoothly via one check-out cart.

3. Featured brands must offer Free Shipping within Australia* plus send out products to you within three business days and follow our guidelines for quality assurance.

4. Customer sign-up is easy and free of charge to access for latest offers, special promos, exclusive discounts, personalised gift certificates, gift registries and more.

*Morgans Bicycles is exempt from the domestic free shipping prerequisite due to the nature ofits products. It only offers free delivery within Sydney metropolitan area whilst rates apply to other metro areas

Do you sell in person or in a physical store as well?
At the moment, you can access our shop online 24/7 but who knows what the future also will bring…

List your current most popular products.
Attipas Functional Toddler Shoes
Silkyard Mulberry Pillow Slips 
Be Genki Serenity Bath and Shower Oil
Morgans Bicycles Achielle Craighton Crossframe

What’s next for your online store?
We are excited to continue uncover unique and exciting brands to join us. Feel free to drop us any suggestions!

Styling You’s top 3

1. Aura Soma Parfum, Be Genki, $144 | 2. Mulberry silk pink pillowslip, $75 |3. Bottlebrush ring, $54.95


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  • Lisa mckenzie

    That looks like a lovely store to buy hard to buy for people especially stylish eco friendly people who I won’t name,great idea.thank-You Nikki for sharing.

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