Australian blogging will be even bigger in 2013

Pinch and a punch, bloggers.

It’s December 1. This year has been huge for blogging in Australia – and for me as a blogger, personally {and I’m extremely grateful for that}.

I started the year turning my business model on its head, working as a full-time blogger for the first time since leaving journalism in July 2008.

I managed to secure some pretty exciting collaborations – first up was Big W’s Emerson Winter launch in February/March and then blogging for Maybelline at Mercedes-Benz Fashion Week Australia in May.

May was also the month that saw me become part of Australia’s first dedicated bloggers’ agency, The Remarkables. A move that has been incredible, business wise, but also industry wise as more brands stop scratching their hands about how to work with bloggers and just get in there and do it.

In August I flew to the US – thanks to Sensodyne – to attend BlogHer in New York with 5000 other bloggers. Loved having a 20-plus Aussie contingent there to balance out the numbers ;)

Styling You blogging highlights 2012

Of course, this blog growth and business development hasn’t been all smooth sailing {the work part has … that’s just flowed}.

There have been detractors. There will always be detractors.

I accept that if I’m going to publicly publish something on a daily basis, then by that very act I open myself up to the naysayers.

Doesn’t mean it doesn’t hurt or temporarily make you pull out your cranky panties from the back of your smalls’ drawer and think about popping them on and jumping on Twitter on for a few minutes …

Just means that I need to check in with myself and talk to the people who really count – the readers who show up here every day to join in this little community. And the majority of bloggers who are supportive, kind, generous and caring.

So as we hurtle full throttle towards the end of the year {and, yes, this will be my last “blogging” blog post for 2012} I thought I’d check in on Google Analytics to see which Saturday blog posts got you most interested in 2012.

The top 5 posts from the Saturday blogging series

1. How to take a selfieit seems we’re living in the era of the selfie. You need to laugh about it. Not take yourself too seriously. Whether you are a mirror selfie shooter or a reverse camera selfie shooter, there are tips here for you.

2. 10 ways to turn your iPhone into a photo machinethis was a post written from one of the sessions I found most valuable at BlogHer. I know, a long way to travel to learn how to better take and edit phone photos. But since that session I’ve really been striving to take and publish better photos. It’s another way to be creative and better utilise technology we carry around in our handbags every day.

3. 10 ways to make money from blogginghot, hot topic for 2012 in Australia and will continue to be so in 2013. Re-read this post – there are SO many ways in which your blog can be a springboard to earning an income. Notice what others are doing but don’t get caught up in thinking that’s the best model for you. Work out what best suits your blog, your lifestyle and any business goals you may have.

4. Your blog and your iPadmy iPad comes everywhere with me and this post was written at the start of the year before I upgraded to the iPad 3 and handed my 2 over to Mr SY. For more updated info from me, check out this post. Long story, short, if I’m going away from home {not just out to a cafe} I’ll also pack my Air notebook so that I can be sure I have full functionality on my blog at any time.

5. How to deal with Facebook newsfeed changesthis is a recent post and I can tell you the frustrations that lead to me writing the post are still very much there. In short, unless you’re paying for your business page to be a promoted post it will not make the newsfeed of many of your likers.

Blog goals for 2013

The end of the year is also a time to reflect and think ahead. To, dare I say it, set goals for your blog in 2013.

I know it’s a bit new-agey but I can honestly vouch that this is a process that works. The best way to get them to work is to write the big goals and then break them down into small, do-able chunks.

And should you meet some of these goals before 2013 is out, lift the benchmark and set them again.

It doesn’t have to be rigid plan. Just a framework, from which you can reference where you’re at and where you’re going.

Because mark my words. If you thought 2012 was big in Australian blogging, 2013 is going to blow you away.

What do you aim to do with your blog in 2013? Share in the comments below. And if you have a blogging topic you’d like me to cover next year, let me know.

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Final link-up for 2012

I started this link-up because most of the stuff I learn about blogging comes from other bloggers. I didn’t want there to be any rules attached. I didn’t want you to feel obligated to write something about blogging every week. Just to throw in your two cents when you had something to say.

There are quite a few bloggers who have been consistent linkers here and I thank-you. You know who you are. You have so much to offer the Australian blogging community and I’m privileged that you’ve come back here every week to share what you’ve learned.

I’ll be back with this regular series the first Saturday in February 2013. With that in mind, I’ll keep this linky open until the end of 2012.

Remember to join in, just add your link below. The link needs to be to a post ABOUT BLOGGING (all others will be deleted). Please fill in the box where it says “name” like this: BLOG NAME: Blog post title. That way your blog gets a plug and if you include the title of your post, you’ll attract readers interested in the topic.


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  • http://twitter.com/JohannaACastro Jo Castro at Zigazag

    Congratulations on a wonderful year, Nikki, and I hope 2013 is even more awesome for you. I’ve loved being able to contribute to your blog linky, thank you so much, and thank you to the other contributors from whom I’ve learnt so much too. Thank you for inviting me to Guest Post for you earlier in the year, I do count that as a privilege and one of the highlights of my year. Yes, 2013 will be a big year for the Aussie Blogosphere and I can’t wait to be part of the the rollercoaster :) Good luck to everyone and here’s hoping that lots of us can meet up in real life for a good old natter too :)

    • http://www.stylingyou.com.au/ Nikki | Styling You

      Oh, Jo … thank-you. I love how you have grown as a blogger this year. Bring on 2013!!

  • http://twitter.com/Rachkln Rach – Mummy Muddles

    Thank you Nikki…my blog has taken a huge turn since my son died and it’s become a support network for bereaved parents/mothers. Never expected that in a million years. I just needed to get my feelings down on virtual paper. I’d like to reach out more…speaking, writing. I’m not sure how and it’s probably too early, but there’s a little bud there I think. I appreciate the fact you always respond despite the fact you are crazy busy. Rx

    • http://www.stylingyou.com.au/ Nikki | Styling You

      My god Rach, huge turn does not even come close. Keep writing, keep going with what flows and feels right for you to do and the right things will happen. Talking and blogging about things that happen to us does help us – and others. Sending you a virtual hug xxx

  • Seana

    Hello Nikki, am always glad that I started blogging commercially (selling books). Don’t have time for critics of those who work hard and follow dreams!

    • http://www.stylingyou.com.au/ Nikki | Styling You

      Exactly! Everyone’s dreams should be encouraged. x

  • Carly Findlay

    Nikki thank you for your blogging expertise – I have got so much out of these posts each Saturday. And thanks for the opportunity to feature err too! I really appreciate it. I do hope to see blogging more widely recognised as a value form of media next year and beyond. I am linking up this week – have just written a post about those yucky anon comments.

    • http://www.stylingyou.com.au/ Nikki | Styling You

      I think it will only become more so – thanks for linking up again Carly – I really appreciate your support. x

  • Jaala

    Its fantastic to see a blogger doing so well here on the Sunshine Coast. Always a good read… I read your blog like I read the SMH (every morning)
    Thanks and can’t wait for what 2013 will bring.

    • http://www.stylingyou.com.au/ Nikki | Styling You

      Oh, thanks so much Jaala. Lucky us getting to live here!

  • Catherine

    What I love about coming in here to your blog is that you’re always positive and willing to share – so thank you so much for being such a great blogging role model.

    For me and my little blog I’d like to continue what I’ve started in the last month – posting twice a week. It’s been a challenge with two little people, but I’m getting there! I also want to work on getting my work into stores, but that’s another topic!

    Something I’d be interested in your take on is taking a blog for a purely project / niche based blog to something broader, something that encompasses my whole life rather than just one part.

    Thanks again for a wonderful year Nikki, and can’t wait to see all the good things blogging brings in 2013!

    • http://www.stylingyou.com.au/ Nikki | Styling You

      Thanks Catherine – and that consistent twice a week posting will hold you well. As for taking niche blog to something else, my experience has been that most readers come here for fashion and beauty advice but when I’ve popped in other stuff, food and general life stuff it’s well received. I just don’t make it an everyday thing. The beauty of blogging is that you can play and see what readers respond to – and if you like writing that stuff they respond most to then keep offering more of that!

  • http://www.theveggiemama.com Veggie Mama

    I have got my seatbelt on! Ready to rumble.

    • http://www.stylingyou.com.au/ Nikki | Styling You

      Yay for the rumble!

  • lara | swatchgirl.com

    I think my goal for next year is just to keep on plugging away at it. I see newer bloggers in the same niche zipping past me and, no lie, it feels disheartening and I feel like I’m going backwards. But it’s still a hobby and one that I (mostly) enjoy, so I’m just gonna keep on keeping on and hoping that it’ll go somewhere!

    • http://www.stylingyou.com.au/ Nikki | Styling You

      Plugging away is the key. Consistency is the key. But only if you’re loving it. Also, your goals may differ from another’s so don’t be too hard on yourself!

  • Julie

    Congrats on your wonderful achievements this year Nikki, hope you take the time to toast yourself once or twice this silly season! I am grateful I found your blog this year and so thankful for all the styley tips you share xx

    • http://www.stylingyou.com.au/ Nikki | Styling You

      Oh, thanks so much Julie. I’ll do that, yes, I will x

  • http://www.redlandcityliving.com/ Janet from Redland City Living

    It’s an exciting time to be a blogger – so many opportunities! People like you are a great inspiration to the rest of us

    • http://www.stylingyou.com.au/ Nikki | Styling You

      Thanks so much Janet – and yes it is an exciting time!

  • Sonya

    Must be something in the air today, I’ve been busy dreaming up goals for this time next year too. Happy to tick off some majors for 2012 and thinking 2013 will be BIG! Thanks for blogging Nikki, I drop by regularly and always find a gem of inspiration… PS – bring on the next season of Offspring I say ;-)

    • http://www.stylingyou.com.au/ Nikki | Styling You

      Oh, that’s a good thing and I’m really glad some majors have been ticked off for you. All the best in 2013 and Offspring x

  • http://www.jeweldivas.com.au/ Jewel Divas Style

    Where blogging is concerned I stepped it up this year too. A small name change to my blog (from Jewel Divas to Jewel Divas Style) which I synced across several social media sites, while other still remained under my business name. I blogged more about all sorts of things and set up post titles. I also got a 2012 diary at the beginning of the year, obviously, and set up a program for the week, what to post on which days, schedule some, jump on every second day to check replies and make sure everything was running. A diary and schedule definitely helped, along with having more things to post about. So next year will be more of the same and who knows what else, or where else it will be going.

    • http://www.stylingyou.com.au/ Nikki | Styling You

      JDS, I love that you’ve set out to do this in 2012 and made it happen. That’s what it’s all about!

  • Denyse Whelan

    And I add this..love the new SY look via the clever & creative Kelly Exeter… WONDERFUL!! x

    • http://www.stylingyou.com.au/ Nikki | Styling You

      She is that and more!

  • Denyse Whelan

    Nikki, I know I have mentioned this before but I have always been so appreciative of your sharing the knowledge and skills you learn as a blogger with others. I have been a recipient of much helpful advice from you (some personally, others via your blog, some at conferences) and you’ve always struck me as a giver…thanks so much again. You deserve all good things (and such that is good for you and the biz) along with a nice quiet (or noisy!) at home/beach/pool for next little while….I am def hoping to fit another Sunny Coast break in for more swims at Mooloolaba in 2013. Love Denyse xx

    • http://www.stylingyou.com.au/ Nikki | Styling You

      Thanks so much Denyse – lovely words and I’d love to see you up here again soon x

  • http://kimbalikes.com Kim-Marie Williams

    It’s been an awesome year in blogging for so very many of us. I’ve just celebrated my first blog birthday and am kicking a few of those goals you mentioned. They’re only tiny goals to many people but it wasn’t that long ago that they felt insurmountable to me.

    I love the support and kinship and love and friendship in the majority of the blogging community. The jealous Mean Girls aren’t worth the energy to even mention, so I won’t! xx

    • http://www.stylingyou.com.au/ Nikki | Styling You

      Goals are only relative to the person setting them Kim-Marie – so what you’ve achieved should not be dismissed. I’m so, so glad you started your blog. Blogging was waiting for you x

  • http://www.sugercoatit.com/ Melissa Walker Horn

    A wonderful year indeed Nikki. Congratulations to you. I will certainly miss the Saturday morning posts, I’ve missed mine terribly while Confident You was taking their place. But now, I’m back. This week I’m writing a post about what I heard at the Lookbook.nu/Portable event in Brisbane this week {link to come} which said very much what you are saying. A big year ahead bloggers, hold onto your hats!

    See you back in 2013 blog wise, and soon Sunshine Coast wise. ;)

    • http://www.stylingyou.com.au/ Nikki | Styling You

      Your series was fantastic and has inspired me for 2013. Can’t wait to see you soon x

  • Lisa Mckenzie

    I congratulate you on your acheivements this year Nikki,It has been a big year for you and Thank you for your blog,it is the first one I visit everyday and I enjoy it the most,not that I don’t like others,but your a gem in the blogging world

    • http://www.stylingyou.com.au/ Nikki | Styling You

      Oh, thanks Lisa and I’m so, so grateful that you do x

  • http://twitter.com/busichic Cheryl Lin

    Hi Nikki,

    Congrats one great year where you built upon your impressive achievements in 2011. It’s been inspiring watching you go from strength-to-strength!

    I’m working on completing my LBD project and working out how to turn that into a book. I’m also trying to build a house, work full-time and build my freelance styling and writing so I’m realising that I need to ask for help to take my blog to the next level. I have new ideas and am excited by the changes I’m making to my content in 2013 to make BusinessChic the go-to for all things to keep us inspired at work!

    Thank you for demonstrating that elbow grease and a smart, fun and generous personality can take one far! It was also so nice to catch up with you at Australian Fashion Week; hope that we can cross paths again soon!

    Wishing you a safe and happy festive season!

    • http://twitter.com/busichic Cheryl Lin

      argh despite buying an iPad on your recommendation, I’m still leaving comments via my iPhone; apologies for the typos!

    • http://www.stylingyou.com.au/ Nikki | Styling You

      I hope we do too Cheryl. Sounds like you have lots of things bubbling away – which is the way to go, I think … when you have that kind of energy, then the right opportunities come along at the right time. x

  • Carolyn

    Congratulations on all of your achievements.
    I always find it astonishing that people make the effort to be nasty but I think your attitude is the right one. It’s their problem and their own feelings of inadequacy that bring out the vitriol.
    I’ve only been reading your blog for a short while but the only reaction I’ve had is that it’s made me feel terribly undergroomed! Hah!

    • http://www.stylingyou.com.au/ Nikki | Styling You

      Hahaha. It’s the shortcuts I’ve learned that help me give the illusion I’m more groomed than I am :) and yes agree, it is their problem.

      • http://kimbalikes.com Kim-Marie Williams

        Oh, me too! I’m all about those little shortcuts that make me look like I’ve made far much more effort than I actually have! :)

  • http://www.facebook.com/scandicoasthome Scandi Coast Home

    Hi Nikki,
    It’s lovely to see someone doing so well ;O)
    I look forward to seeing what comes next in 2013.
    Tania xx

    • http://www.stylingyou.com.au/ Nikki | Styling You

      Thanks Tania – I honestly love it. Best job I’ve ever had.

  • http://twitter.com/RedcliffeStyle Rachel Wernicke

    What a massive and successful year you have had! I love watching your journey and I find it so inspiring. Rachel x

    • http://www.stylingyou.com.au/ Nikki | Styling You

      Thanks Rach. Love this game and so glad you’re in it!

  • BabyMacBeth

    It’s been a HUGE year hasn’t it? Well done on all your achievements and success, they are so well deserved Nikki. I hope 2013 is bigger and better!

    • http://www.stylingyou.com.au/ Nikki | Styling You

      Huge, Beth! Look at all you’ve achieved! Your app still blows me away! Bring on 2013 x