Are you planning to hit the beach this summer in the same worn-out cossie as last year, dodgy elastic and all? Not to worry, Bikini Island has you all sorted and despite the name, the online store covers everything from cheeky bikinis and flattering ruched retro swimsuits to cossies specifically for D-cup ladies and beautiful printed maxi dresses and sarongs. Check it out here.
What do you sell in your store?
Bikini Island stocks a huge variety of well-known swimwear brands including Baku, Ginja, 2 Chillies, Zimmerman, Tigerlily, O’Neill, Condura, Seventh Wonderland, Nookie Beach, Holster, Bird & Kite, Mink Pink, Rival, Bilgola, and Suboo. Sizes range from 6-20 and A-F cups.
How did the idea for your store come about?
My parents have been in the swim industry since they established Bubbles Beach Co Pty. Ltd. in 1969. Bikini Island followed soon after so it was a natural progression for me.
What is your career background?
I was very fortunate to have grown up surrounded by the rag trade and having worked within the company for almost a decade, Bikini Island was a natural progression into something I’ve known and loved my entire life.
I spent my school holidays working in a factory surrounded by fabrics and swimwear. From the age of five, I worked on the strapping machines, progressing to the fabric laying up at eight years old (pay was in soft drink cans), dispatch at 13 (pay was in swimwear) and then at 16, I ran a Sydney Markets stand selling old swimwear.
At 18 I decided finance and law was the way forward, finished my law/finance degree. I lasted three months in the law industry before I realised the rag trade was not escaping me. I work with my oldest brother now and we have not looked back.
Who is your key customer?
Our key customer is web-savvy, willing to invest in good quality fabric and the perfect fit and loves to keep on top of the latest trends.
How do you make it easy for your online customers to buy from you?
Bikini Island online offers fast and free delivery as well as 30 day returns/exchanges so there is no risk in ordering. We will even send out your replacement item for free!
One of our website’s most popular features is the mix and match option, where you are able to see all the bikini top and pant options for one collection on the one page.
We also receive great feedback on our WISHLIST where you can easily add those items that you love though maybe are not quite ready to purchase yet. You can even share your WISHLIST with loved ones which makes Christmas shopping for husbands and the like a little easier!
Do you sell in person or in a physical store as well?
Yes, there are eight Bikini Island stores across NSW and Qld.
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*We were gifted an item from Bikini Island in accordance with our Disclosure Policy