Online Find: Boudoir Wishes

Beautiful lingerie has the power to put that little spring in your step, even if you’re wearing trackie daks. Perhaps it’s a case of wearing a gorgeous lacy bra and knicker set, a forgiving pair of control briefs or gravity-defying shapewear. Boudoir Wishes is a new online store dedicated to luxurious lingerie. Check it out here.


Diana Wilson

What is the name of your online store?
Boudoir Wishes

What do you sell in your store?
Luxury lingerie and boudoir essentials

How did the idea for your store come about?
After identifying a gap in the online market, I wanted to bring beautiful luxury lingerie and boudoir essentials into every bedroom in Australia. I wanted it to be a luxury experience from start to finish. The site design, the actual product and styling and, of course, the free express delivery and hassle free exchanges. Every order comes gift wrapped in a special keepsake box and can also include a personalised note.

What is your career background?
I’ve worked in fashion for over 10 years. In addition to Boudoir, I’m also a freelance stylist.

Who is your key customer?
Women who love beautiful designer underpinning and men who want the security of knowing that when they buy their partners a gift, it will be beautifully wrapped and delivered in a keepsake box at the click of a finger.

How do you make it easy for your online customers to buy from you?
The site is easy to navigate and has beautifully styled imagery. It also features a very straight forward checkout with free express domestic shipping and exchanges. The items are all beautifully wrapped and sent in a keepsake box with personalised note.

Do you sell in person or in a physical store as well? Just online.

List your current most popular products.
Mimi Holliday is a fun and playful label. The Pina colada set is fun and colourful for summer.

Chantal Thomass is very high end and elegant. The Red Encens’ Moi set is a winner.

Princesse Tam Tam is every woman’s go-to lingerie label as it combines fun flirty styles with fit and comfort! The Thelma range comes in black and a gorgeous electric blue, is made of sensual french lace and the fit is great.

What’s next for your online store?
We have recently launched the ‘hotness rating’ for each product where women vote in hearts and men in chilli’s to rate their favourite looks! This is a great feature for men who are struggling with what to buy their partners, as it shows what women have voted as their favourite looks (read: no more babydolls). It also works in reverse, when a woman wants to buy a special set to impress, she can see which sets men have rated the hottest!

We’ve also just launched our bridal collections just in time for the wedding season! There’s a style for every type of bride: modern, elegant or traditional.

Styling You’s top 3

1. Chantal Thomass bandeau bra, $149 |2. Princess Tam Tam chemise, $129 | 3. Chantal Thomass control brief, $99

Have you found a great online store recently? Did it offer great products or service? Leave a comment below and let us all know about it.

*We were gifted an item from Boudoir Wishes in accordance with our Disclosure Policy

Stay in touch

For a daily email update, click HERE. Or hit the subscribe button below for weekly news in your inbox and to join the SY #everydaystyle community.
  • Lisa Mckenzie

    I love nice underwear and especiallly love Princess Tam Tam items and you are so right it doesn’t matter what you are wearing on top,it feels lovely to have beautiful underwear on ,It’s like your little pretty secret and puts a smile on your face,Thank-you this is a lovely online store to have a browse in.

  • Pingback: Online shopping find: Boudoir Wishes | Styling You | Agents Taobao()

Join the SY #everydaystyle community where you’ll find like-minded style sisters who'll support and ecourage you on your style journey.

Once you've confirmed your subscription, you'll receive an email with a link to request to join the SY #everydaystyle closed Facebook group.

Every Friday morning - and when we have special promotions to share - you'll also receive our weekly style fix in your email inbox.