I’m sitting at my desk and in front of me is a rather large pink, purple, gold and white box with the words “Justin Bieber’s Girlfriend” emblazoned across it.
Now, either JB’s girlfriend is very tiny or I’m being sold something … a concept, an idea, a feeling.
Nicki Minaj is also here with me. As is Taylor Swift.
Yes, welcome to the world of celebrity fragrances. A burgeoning industry that has me pondering the question, is owning and wearing your fave celeb’s fragrance the 2012 equivalent of pinning a poster of George Michael above your bed in 1984?
Should the romance of choosing a fragrance be something greater than a celebrity endorsement?
This awesome video just came to my attention. An extremely good example of a good celebrity fragrance endorsement. Snaps to Calvin Klein, I suspect you will sell A LOT of Encounter Calvin Klein fragrances thanks to a particularly steamy association with True Blood hottie Alexander Skarsgård.