I posted and Instagram photo while we were at Disneyland two weeks ago.
It was this one:
In fact someone did comment that the mere presence of Sephora at Disneyland only cemented the theme park’s status at the happiest place on earth.
Now, yes that someone was Australian and someone who is well aware of the delights contained therein.
Specifically, the cheap delights contained within.
If the Sephora phenomenon is new to you. Let me paint a picture.
These meccas to makeup and skincare are EVERYWHERE in the US – and Europe – they are merchandised to seduce and sell and, if you are a regular makeup counter frequenter in Australia, you will lose your mind over the prices.
I lost my mind on several visits.
Check out my vlog to see the Sephora haul that came home with me.
As for the store layout and displays, our own Mecca Maxima stores (particularly the new one in Brisbane’s Wintergarden Centre) do a very good and enticing job in this department.
And I have heard that Sephora is coming to Australia. This kind of excites me. I do worry, however, that some of the shine associated with this store will be lost with the high prices we have to pay here for comparable makeup and skincare.
I’d love to know why that is? Surely it’s not all government import duties?
I’m a big fan of this browse, buy and ask for help if needed concept in beauty buying … so we shall see how Sephora rolls out here.
In the meantime, I’ve got plenty to play with.
Here are my faves:
1. Yves Saint Laurent Rouge Pur Couture Vernis À Lèvres Glossy Stain in Orange De Chine - you can buy it here in Australia | 2. Nars Foreplay cheek palette - you can buy it here in Australia | 3. Illamasqua Nail Varnish in Gamma – you can buy here at selected Myer stores
Have you shopped at Sephora in the US, Asia or Europe? What’s your must buy when in store? And as an Australian beauty consumer, do you wonder why we have to pay higher prices? UK makeup company Illamasqua started to fight for fairer Australian beauty prices and as a result has lowered them 35-42%. Check out the range here at Myer online.