Ex-hair and beauty professional Jenny Chapman was inspired to launch her online cosmetics store Make Up Australia when a friend of hers was having difficulty buying beauty products from her home in remote Australia. Now, the store offers mainstream consumers access to professional cosmetics and tools wherever they are in the world. Read more here.
What is the name of your online store?
Who?
Jenny Chapman
What do you sell in your store?
Professional cosmetics from Catalina Geo and Alina Cosmetics, along with professional tools such as makeup brushes and disposables applicators.
How did the idea for your store come about?
The idea came from a friend that live in remote Australia and was unable to get her products.
What is your career background?
I’ve had 23 years in the hairdressing and beauty industry.
Who is your key customer?
Our key customers are aged between 25- 45.
How do you make it easy for your online customers to buy from you?
Our website is easy to navigate and delivers consumers a lot of helpful advice to make the right choices.
Do you sell in person or in a physical store as well?
We are only an online site, otherwise consumers can purchase Catalina Geo or Alina products is through a professional beauty or hair salon.
List your current most popular products.
Cataline Geo Long and Deep Mascara
Intensive BB Cream
Catalina Geo Skin Cover
What’s next for your online store?
We are excited about being able to bring the latest products to our clients.
Styling You’s top 3
1. Catalina Geo Lipstick Sets, $29.95 |2. Catalina Geo Intensive BB Cream, $39.90 |3. Catalina Geo Face Touch, $37.50
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