In my fantasy world, as well as a well-stocked wardrobe bursting at the seams with fabulous pieces, my home would be eternally stylish, filled with interesting and clever items. I’m imagining things like a upside down hanging pot plants, colourful batik-printed cushions, maybe even a bright yellow retro handset for my mobile phone. Form.Function.Style is the perfect place to hunt down said beautiful items. Check it out here.
What is the name of your online store?
What do you sell in your store?
A generous range of accessories for your home and lifestyle. Floor rugs, cushions, kitchen accessories, stationery, ceramics, glassware, leathergoods, scarves…and a whole lot more!
How did the idea for your store come about?
The idea evolved quite naturally for me – from a place where i was tired of the superficial when it came to interiors. That might sound quite contradictory, but I didn’t want to buy (or sell) a product that just looked like it was something – but WAS something – worth my money – be it a little or a lot. To get back to a place when you knew where and why a product was created. To have a rug on the floor that was lovingly produced, providing income for communities – I really do think that adds extra warmth to your home, that cannot be replicated. It was/is also important to create a platform to celebrate our Australian talent on a global scale – integrated into the store not just because they are Australian, based on quality and merit.
What is your career background?
I started my first business at 17 as a beauty therapist and make-up artist. I’ve always loved the process of building a business with solid customer service at the heart of it. I’ve been blessed with a debilitating attention to detail, curiosity and a love for good old fashioned hard work! I then decided to move into the interior design industry, customized furniture and visual merchandising. Then I added motherhood to the CV! This was truly the catalyst to stretch myself – to realise I could do more, and that i really didn’t need as much sleep as I thought During my son’s early years I studied journalism, which i’d always wanted to do as i love to research and write. Form.Function.Style is truly a representation of all my experiences and observations. I guess the common link in my career thus far is my fascination with how something beautiful affects us – how life’s pretty dull without a bit of colour and movement!
Who is your key customer?
Anyone who appreciates the design process and the long-term value of great pieces. Those that are passionate about something – the colour, shape, functionality and just have to have it…knowing they won’t regret it!
How do you make it easy for your online customers to buy from you?
We carry healthy stock levels wherever possible to eliminate the wait – we’re not about display and wait. Product also comes directly from us, to better control quality, delivery times and continuity in presentation. We carry a broad selection of goodies to suit your style! Our customer service is the focus of our brand – we don’t hide behind online and make personal contact with customers via phone and email. We’re about providing that great feeling when you’re completely satisfied with your shopping experience, selection and transaction – start to finish!
Do you sell in person or in a physical store as well?
Not at this stage. Purely ‘design online!’
What’s next for your online store?
To keep working on our functionality and visual standard, it’s something that never ends and can always evolve. Im very much about creating an atmosphere, to create a shopping experience that’s uniquely ours. We’ll be adding larger pieces to our collection in the very near future with Form.Function.Style exclusives!
Have you found a great online store recently? Did it offer great products or service? Leave a comment below and let us all know about it.
*We were gifted an item from Form.Function.Style in accordance with our Disclosure Policy.